In this lecture, you'll learn about my experiences with publishing apps & App Store Optimization. I'll tell you what this course is and is not about and I'll also go over the 2 ways people find your app in the iOS and Google Play App Stores. Lastly, I'll talk about the 4 main factors App Stores use to rank your app.
In this lecture, I'll talk about what App Store Optimization is all about. I'll also talk about the app life cycle and where App Store Optimization fits into the big picture.
In this lecture, I'll discuss how the App Stores function like a black box and why you need to develop the skills to think critically when it comes to App Store Optimization. I'll also walk through the anatomy of an iOS and Google Play App Store listing so you can see the different elements and how they all work together.
In this lecture, Ill go over why its most important to create an App that people want and how to go about doing so. Ill talk about how this all relates to ASO.
In this lecture, Ill discuss the 3 types of App titles. Ill talk about what to avoid in an App title, how to create the perfect App title and show you some examples.
In this lecture, Ill talk about how keywords work for both iOS and Android and I'll go over fundamental keyword selection strategies.
In this lecture, Ill discuss specific keyword selection strategies for iOS and Android. Ill also go over how to research and find the best keywords for your app.
In this lecture, Ill show you the ASO Tools that I recommend and will use in this course.
In this lecture, Ill show you how I use App Annies keyword rank tool to select optimized keywords for an App.
In this demo video, I'll create an extensive keyword list to get started with the ASO process. Watch over my shoulder as I use various techniques to compile this list to be used in the next few demo videos.
In this demo video, I'll go over creating a list of relevant keywords specific to your app by using several tools introduced in a previous lecture. Watch over my shoulder as I use each tool to compile a list of highly relevant App keywords and sort them based on competitiveness.
In this demo video, I'll go over choosing an App title based on the research we did previously. You can watch over my shoulder as I go through the App title creation process.
In this demo video, I'll take the keywords compiled in a previous video and select the best ones to use as keywords for my app. Watch over my shoulder as I show you exactly how to rank these keywords for the most visibility and exposure. I'll also show you how to validate and optimize your keywords.
In this lecture, Ill discuss how to get more downloads for your app through localization and how to do this by doing the least amount of work. Ill focus on the top 20% of countries as well as localization work to get over 80% of the results.
In this lecture, I will cover a sneaky iOS localization tactic that will increase downloads by doubling the amount of your keywords in english markets.
In this lecture, Ill discuss App Categories and why you may not want to put your app in the most obvious and appropriate category. I'll also go over category stats for both Apps and Games.
In this lecture, Ill talk about the differences in iOS and Android descriptions and how to approach each one. Ill go over specific strategies to write an effective description. Lastly, Ill discuss guidelines for writing your Android description.
In this lecture, Ill go over a simple, yet time-proven formula for writing descriptions that captivate peoples and get them to download your app.
In this lecture, Ill discuss some App launch strategies and talk about when and how to launch your app for maximum exposure and downloads.
In this video, Ill talk about whether to make your app free or paid and how to monetize your app even if you choose to make it free.
In this lecture, Ill talk about the importance of App reviews and about warnings & pitfalls. Ill also go over how to consistently get reviews that will drive more downloads to your app.
In this lecture, Ill go over App Icon strategies that will grab peoples interest and talk about how to get a quality App Icon made for next to nothing.
In this lecture, Ill talk about strategies for your Apps screenshots, including which screenshot is most important, what screenshots to avoid and how to best design your screenshots.
In this lecture, Ill go over what video is used for, talk about best practices for video and then discuss tools for recording quality videos for your App.
In this lecture, Ill conclude this course by talking about forming your own systematic strategy by using the skills learned in this course to adapt to the ever-changing App Marketplace.
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