A list of your course activities.
A brief summary of what you will learn.
This is the textbook for the course.
Prepares your introduction to blogging.
Explores the origin of the blog.
Breaks down the structure of a blog.
This lecture provides some history about business blogging.
Explains the necessity of a business blog
Looks at the common problems that have resulted in the failure of a business blog.
Explains tactics that will help your business blog to succeed.
Explains how blogs are significant today and the most recent trends.
Concludes this section with a brief review.
Brief explanation about what the section will cover.
Drives home the importance of building relationships.
Helps you understand how blogs draw traffic to your business
Explains how blogs are cheap marketing alternative.
Addresses how you can make your blog posts more search engine friendly so they are read.
Encourages you and your staff to demonstrate your expertise in your field.
Helps you to recruit customer advocates.
How blogs can help you to become more media-savvy.
Blogs Help You Understand Your Customers
Explains how proper analysis of your blog can help you determine the success or failure of your business projects.
Tells you how blogs attract fresh talent.
Summarizes the topics.
10 Reasons to Have a Blog
Gets you prepared to get your hands dirty and delve into creating your own blog.
This lecture sets the vision for your blog and its purpose.
Helps you figure out who you are talking to.
Centers your ideas.
This is your strategy session.
This is the all important tool that you will need to build your blog. This lecture demonstrates an effective way to create your editorial calendar.
Addresses legal risks and how to avoid them.
Brief reminder of what needs to be addressed before you begin.
A case study that examines the effectiveness of CEO's involvement in business blogging.
Helps you prepare a blog series by showing and example of how one was prepared.
Shows you how you can take advantage of holidays when preparing your blog's content.
Template: Blog Comment Policy
Template: Blog Privacy Policy
Template: Editorial Roadmap
Use this as you prepare your roadmap or write a blog post.
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