Course Structure and How You Should Approach This Course
This is your workbook for the the video marketing part of this course. It contains activities for you to complete as you progress through the video marketing lectures. When you see a lecture entitled '*Activity Time*', please refer to your workbook and complete the relevant activity/activities.
In this lecture, we briefly touch on why video marketing is such an important and powerful marketing medium. Thereafter, we look at the video marketing knowledge and skills you will learn in the video marketing part of this course.
This lecture contains a brief overview of the main topics we will be covering in the video marketing part of this course. These topics include:
- Video Marketing Defined
- The Benefits of Video Marketing
- Types of Video Content to Use for Marketing Purposes
- Why Video Marketing Works
- How You Can Use Video Marketing to Achieve Various Business Goals
- Video Promotion & Distribution
- Video Marketing Tools
- The Video Marketing Process
- Video Marketing Tips & Tricks
In this lecture, you will be given a clear definition of video marketing and learn what video marketing is all about. We will also discuss how video marketing is generally used and, lastly, we will take a look at the different types of videos you can use in your video marketing campaigns.
The Qualities of a Great Video and Types of Video Content
In this lecture, you are introduced to the benefits video marketing provides to your business and shown the reasons why it is such an effective advertising method. Thereafter, we look at some eye-opening facts that showcase the tremendous reach and potential of video marketing.
The Psychology Behind Video Marketing
In this lecture, we look at the different ways other business have used video marketing to great success and how you can use similar methods to enhance your own video marketing methods.
In this lecture we look at the various business goals you can achieve through effective video marketing.
In this lecture, you will learn about the top video sharing sites, their various benefits, and how each of these sites can help you to maximise the effect of your video marketing efforts.
Video Promotion & Distribution + List of Links to Video Sharing Sites
Tools for Getting Started with Video Marketing
In this lecture, we discuss the most effective video marketing tools at your disposal. Using these tools greatly simplifies the entire process of video marketing - allowing you to create powerful and effective videos, even if you've never created a single video before.
In this lecture, we will cover everything you need to know about video creation from start to finish. We will divide this step into 5 parts:
- Building the title
- Planning your video
- Searching for images and/or clips
- Creating your video
- Downloading your video.
Make sure to refer to the external resources of this lecture for more information and resources regarding video planning & creation.
In this lecture, you will be shown how you can create a quick intro to any of your videos using the free Windows Movie Maker software, which you can download from Windows if it's not already on your computer.
In this lecture, we discuss the second step in the video marketing process, which entails uploading & submitting your videos to video sharing sites. As discussed previously, there are many sites where you can upload your video, but here we will focus solely on YouTube.
Even if you have an expertly produced video on a popular topic, this by itself will not ensure that your video gets the maximum number of views. This is where the 3rd step of the process comes in.
In this lecture, we will discuss optimisation principles and techniques you can use to direct traffic towards your video. We will focus on two of the most important optimisation techniques, which are:
- On-page SEO
- Off-page SEO
In this lecture, we will discuss different forms of advertising you can use to further enhance your video marketing campaigns.
Measuring Your Video Marketing Results
Section Summary: Checklist + Resource Links
In this lecture, you will learn about several highly effective video marketing tricks that are used by experienced professionals in the field, and which you can apply to your own video marketing efforts to achieve great results.
In this lecture, we discuss some of the best ways to use video for marketing purposes. These include:
- Generating website traffic
- Affiliate marketing
- CPA marketing
- Lead generation
- Training
- Webinars
- Customer service
- And more...
In this lecture, we explore actual video marketing case studies where you will see examples of successful video marketing in action. By examining the techniques and strategies these businesses have used in their video marketing efforts, you can identify methods and generate ideas to use in your own video marketing campaigns.
In this lecture, we identify the most important video marketing do's and don'ts that you should keep in mind when planning and executing your own video marketing campaigns.
Conclusion to Video Marketing
Video Marketing Action Plan
Online Video Marketing Tips
A special bonus report that expands on certain topics we discussed in previous sections and contains some useful information regarding video SEO and video marketing tactics.
The Ultimate Video Marketing Playbook
Overview of upcoming lectures and main topics that will be covered in these lectures, as well as some eye-opening facts that demonstrate the potential and importance of Youtube as a video marketing channel.
This guide contains supplemental and additional information on certain video lectures in the sections that follow.
In this lecture you are given a brief overview of the 7-Step Formula for Youtube Marketing Success. Thereafter, we dive right into Step 1: Picking Your Topic and Identifying Your Target Audience - a vital first step for any marketing campaign.
In this lecture, we go over the process of creating your YouTube account.
In this lecture, we discuss the most important components of your YouTube Channel and how to configure these components to create a professional and effective YouTube channel for your business.
In this lecture, we discuss the process of keyword research and the most important components to keep in mind when selecting your keywords.
In this lecture, you will learn about different types of videos you can use on your YouTube channel, and how to create these videos quickly & easily.
**Special Guest Lecture**Create Clickable Links in Your Videos
In this lecture, we discuss the process of video optimisation in terms of the three most important on on-page optimisation factors:
- Title
- Description
- Tags
In this lecture, you will learn how to improve your video rankings by looking at the 7 top ranking factors for a YouTube video.
YouTube Amazon Money-Making Machine
Report: How To Make $200 A Day With Videos
Getting the settings right
Keyword Market Research 2
LSI: Expanding on the main keyword
Editing and uploading files
**Special Guest Lecture**Overview of Youtube Video Editor
**Special Guest Lecture**Editing with Youtube's Video Manager
Titles, Descriptions & Tags
This desktop reference guide provides a walkthrough of YouTube's publishing features and how to use them. You can keep this guide at hand and use it to refresh your memory while you are creating and publishing videos on YouTube.
This is a checklist you can use in conjunction with your Youtube Marketing Student Guide to keep track of all the actions you need to perform and to cross out those that you've completed.
A short report discussing six of the most common mistakes made in YouTube Marketing and how to avoid them.
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In this lecture you will again be introduced to the concept of video marketing from an SEO point of view.
Five Reasons Why Videos Are So Effective
The Pros and Cons of Video Marketing
Monetising the Emotion Strategy
Distribution with HeySpread
Distribution with TrafficGeyser
Never seen a guide on solo queue before, so I decided to make one. Hopefully it helps you all out and improve at the game. Leave a like if you enjoyed this
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