| Section 1: Introduction |
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| | Lecture 1 | | 51 pages |
| In this Quick Start Guide You Will Learn :
- Is Your Business Not on Social Media? Heres Why Youre Missing Out
- How to Decide Which Social Media Channels to Use
- How to Set Up Your Facebook Page
- How to Set Up Your Google+ Page
- How to Set Up Your LinkedIn Company Page
- How to Start a LinkedIn Group
- How to Set Up Your Twitter Profile
- How to Set Up Your YouTube Channel
- How to Set Up Your Pinterest Account
- Starting Your Company Blog
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| Section 2: Linkedin Marketing |
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| | Lecture 2 | | 07:13 |
| In this specific video, you will learn what you need to do to get started on this journey towards branding yourself as an expert on LinkedIn. Youll also be given an overview of the video series as a whole, how this system works, and what tools you will need to get started. Fortunately, aside from this video series, we will be using completely free resources. |
| | Lecture 3 | | 10:13 |
| Did you know that LinkedIn will suspend your account for certain things that you may find acceptable on other social media sites? LinkedIn is a little more professional in the way they do things, so they have rules and regulations that you will want to follow, including etiquette you may want to follow as well. In this video, you learn what to avoid doing first before we move onto the rest of this video series, so that you start positively. |
| | Lecture 4 | | 12:27 |
| Unfortunately, people will judge a book by its cover and in this case that is you. Who you are trying to reach in terms of audience will determine the way you setup your profile. You see, its easy to just jump in and start putting in all of your credentials like how you write your resume, however you need to do it properly. That is what you will learn in this video. While it is not a hard thing to do, you will want to ensure that it is done right. |
| | Lecture 5 | | 08:32 |
| the way people perceive you in society is important. Thus, branding yourself by showing that you are an expert in a certain field must be done correctly, not only through your profile, but through other ways too. In this video, you will learn specific strategies you can start using today, on how to properly brand yourself as an expert in your field so that you can gain trust. Once you have gained peoples trust, you will be well on your way to having credibility in your industry. |
| | Lecture 6 | | 10:27 |
| Communicating with people you dont know is what this is all about. Starting a conversation that starts on the right foot can often be a roadblock if you dont know where to start. In this video, you will learn a cool strategy you can start using right away to start conversations on the right foot so that people see you as an expert in your field, right from the start. |
| | Lecture 7 | | 05:50 |
| Once you have started a conversation, you will need to end it with people liking you, and you gaining their trust. But how do you go about doing that? How do you gain trust? How do you go one step further to get people to be further interested in what you have to offer? In this specific video you will learn how to do just that, with easy to implement strategies that you can start doing today. |
| | Lecture 8 | | 04:30 |
| Alright, so youve gotten to a point where you can create conversations with people you dont know, gain their trust, and be seen as an expert. Now you need to keep those relationships and grow them further into business relationships. In this specific video, you will learn an easy but cool strategy to growing those relationships to a more personal level, which can have a huge impact on not only your business but much more. |
| | Lecture 9 | | 31 pages |
| Section 3: Twitter Classroom |
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| | Lecture 10 | | 04:38 |
| Learn how to create a Twitter account with a proper profile |
| | Lecture 11 | | 03:53 |
| Learn how to Create a customized your profile
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| | Lecture 12 | | 04:03 |
| Learn how to Create a customized Twitter background for a more personal touch |
| | Lecture 13 | | 13:16 |
| Evaluating and choosing Twitter clients that meet your needs. You are going to learn about 3 of the most common clients for accessing Twitter. These are by no means the only options but they give you an idea of the different ways you can interact with and use Twitter. Once you have completed this step, you may want to spend some time looking at other clients and tools that might fit your needs. |
| | Lecture 14 | Following others Followers | 03:26 |
| | Lecture 15 | | 03:02 |
| Find a blog in the result set that looks interesting and check it out. If the content looks
interesting, check if the blog owner has a Twitter link. If they do, click on it. If not, go
back and try another blog until you find one with a linked Twitter account. |
| | Lecture 16 | | 04:27 |
| Find how to use twitter to reveal people inyour niche or industry |
| | Lecture 17 | | 03:10 |
| Explore the different choices and determine if any of those options help you find
relevant people to follow based on your market or your personal interests as a Twitter user |
| | Lecture 18 | | 03:32 |
| Think about a list of people you would like to organize. A common example might be My Active Twitter Friends and this would be a list you set up to collect all of your closes Twitter friends into a single group. |
| | Lecture 19 | Getting Followers Video Presentation | 06:08 |
| | Lecture 20 | | 05:39 |
| When using Twitter, you will inevitably end up following people who are spammers, bots or just people that you dont care to follow in general. This section will show you some strategies you can use to un-follow those Twitter users that fall into this category for you. |
| | Lecture 21 | | 09:45 |
| Some people follow 1000s of Twitter users and your Tweet is just
one in a huge sea of information. Sending one Tweet like this will only get seen by a small number of people at any given time. People searching for words you have used will find your Tweet and may respond in that scenario. |
| | Lecture 22 | | 08:10 |
| So what do you say ? How creative can you be ? Here are some ideas how to start tweeting and keeping active.
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| | Lecture 23 | | 07:32 |
| Get accustomed to searching by looking for some random things. You might want to search for things that deal with some of your hobbies and/or interests |
| | Lecture 24 | | 07:50 |
| Have a look at what is trending and click on a few of the trends to see how trends work and what people are saying (Note - talking about a trending topic is a good way to get followers because there are MANY sets of eyes looking at those trending Tweets. If
your Tweets are in the mix, you might get some people who are interested in you.) |
| | Lecture 25 | | 07:44 |
| Select the first result which is Googles free keyword analyzer tool. This tool will let you take a keyword that you might search in Google (for example, fish recipes) and it will show you the volume of searches taking place for term every month as well as a number of related searches (for example, cajun fish recipes, fried fish recipes, etc...) |
| | Lecture 26 | | 02:22 |
| Specify some additional information to ensure that you get a set of results that will be of great value to you as a marketer. |
| | Lecture 27 | | 03:07 |
| Learn how to use Power Twitter to embed videos directly in your Twitter feed. You can watch the videos without actually leaving your Twitter window |
| | Lecture 28 | | 04:07 |
| If you are very busy and dont have time to Tweet all day, but at the same
time want to appear active, you can schedule Tweets for the whole day. You may want to schedule 10 or 20 Tweets with links to interesting articles and have these Tweets go out twice an hour as an example. |
| | Lecture 29 | | 01:36 |
| Experiment with Tweetdeck to checkout on your latest followers
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| | Lecture 30 | | 05:38 |
| Use TwitterFeed to Post RSS feeds from your blog onto your twitter account
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| | Lecture 31 | | 30 pages |
| Section 4: Facebook Classroom |
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| | Lecture 32 | | 08:21 |
| In this video you will be introduced to Facebook timeline, the formula in this video course, and what you'll need in order to get started. You'll also be given a quick overview of the video series so youll know what to expect, and with that you'll be able to put the pieces of the timeline puzzle together in no time. |
| | Lecture 33 | Brainstorm Your Brand's Personality | 06:32 |
| | Lecture 34 | | 05:57 |
| Want to understand how the Facebook Timeline works and how successful companies are using it? In this video, youll learn the pieces of the Timeline that make it powerful. Understanding this is very important so that you can effectively create your own timeline for your business. |
| | Lecture 35 | | 09:29 |
| The cover image takes up a large portion of the header of the page and is vital because it is often the first image people see. In this video, you will learn what makes a good cover image so that you can make an impact and stay in the minds of your fans. Youll also be shown how to outsource the cover image, and even how to create one yourself. |
| | Lecture 36 | | 04:23 |
| | Lecture 37 | | 04:56 |
| The messaging feature has been added as a new feature to the timeline. Use it wisely and you can deepen the relationship between your friends and your company. |
| | Lecture 38 | | 04:20 |
| In this specific video, youll learn how to utilize this small area to your advantage. The About section is located right below the Profile pic and allows you to enter a small amount of words. You can also include links to your website, to your opt in page, and much more. Use this area wisely and it can impact your timeline positively. |
| | Lecture 39 | | 02:50 |
| The Apps section is located below the cover image, centered and to the right. In this video, youll learn how to really take the branding of your business to a whole new level just with a few simple, yet powerful ninja punches. |
| | Lecture 40 | | 10:55 |
| Pinning your posts allows you to move a post to the top for seven days. However, while it is easy to just pin any post, youll want to choose your posts wisely and ensure they include several key items to avoid lowering your edge/rank and losing fan interest. |
| | Lecture 41 | | 02:51 |
| Milestones Milestones are events that happen during your life or the history of your business that mark something of significance. While it is easy to talk about yourself and your business, you must avoid doing it in a manner that will lose your fans or prospective fans interest. While the timeline allows you to show people events that are important in your business, you must lay them out correctly. |
| | Lecture 42 | | 30 pages |
| Section 5: Pinterest Classroom |
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| | Lecture 43 | | 08:17 |
| In this video, youll be given a quick overview of the system so you know what to expect ahead of time. By understanding not only how things work, but how we will use them effectively, it gives you the ability to speed the process up faster. Youll learn Pinterests general system and how it differs from other social media sites. |
| | Lecture 44 | | 07:22 |
| As you may know, Pinterest operates on an invite system. In other words, you have to be invited by someone who already has a Pinterest account. While you can try to request an invite on the front page, this can take some time. In this video, you will learn several ways to get a Pinterest invite quickly without having to wade through all the fake invite offers out there. |
| | Lecture 45 | How to Get Invites Fast Version 2 | 07:22 |
| | Lecture 46 | | 10:11 |
| Before you start any system, you need to be aware of certain rules that Pinterest has and how to start off with the right foot forward. Youll learn these things in this video, as well as the common mistakes people make. This video will help you set yourself up for success, and avoid certain things that will set you up for failure. |
| | Lecture 47 | | 13:01 |
| What is your goal? Who is your audience? What similar interests do they have? Before you start creating Pinterest boards, following other users and using the strategies within this system, please wait. Similar to the previous video, youll want to start off with the right foot forward. In this case, you will want to understand who your target market is so that you can target them. This video will teach you just that - and much more. |
| | Lecture 48 | | 07:53 |
| Just like any other system, knowing what keywords your audience is typing into Pinterest are vital to your success. In this video, we will discuss how to effectively use keywords and hash tags in your Pinterest pins so that you attract the right type of person. Youll also learn how to properly include your links in your profile. |
| | Lecture 49 | | 10:00 |
| Now that you know what to avoid and how to start off right, its time to start setting up, and moving your company or website on Pinterest forward. While you will learn the basics, you will also learn how to get people to follow you, comment on your pins, and interact with you. If you can get someone to simply interact with you, these mini-transactions can eventually lead to a specific action you desire. |
| | Lecture 50 | | 10:50 |
| In this video, as the title states, you will learn how to create a Pinterest board. Pinterest boards are great if you create them around a specific theme or topic. We will be going over several creative methods that you can use to create interaction and a following. |
| | Lecture 51 | | 08:53 |
| In this video, you will learn how to correctly use the Pin-it button on your website. Youll see step by step how to it properly, so you dont need to worry if you are not a technical whiz. |
| | Lecture 52 | | 05:01 |
| In this video, you will learn how get the help of your customers and fans who love your products to promote your brand, website, or product. Contests on Pinterest work exceptionally well and you will learn how to properly set one up. |
| | Lecture 53 | | 07:37 |
| In this video, you will be shown some 3rd party tool sites and tools that you can use. Combined with the power of the Pinterest platform, this will give you a one-step-ahead advantage. |
| | Lecture 54 | | 22 pages |
| | Lecture 55 | | 22 pages |
| Section 6: Youtube |
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| | Lecture 56 | | 12:56 |
| | Lecture 57 | | 12:41 |
| Section 7: GooglePlus |
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| | Lecture 58 | | 28 pages |
| Section 8: Offline Marketing |
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| | Lecture 59 | Social Media for Offline Business | 12 pages |
| | Lecture 60 | | 58 pages |
| Local Social Media for Locals LearnThe Importance of Being Social and Learn:
How to Set Up Your Business on Yelp
How to Get Set Up with Google Places
How to Get Set Up with Bing Maps
How to Set Up Your Business on Foursquare
How to Use Meetups to Promote Your Business
How to Get Good Reviews Online
How to Start Doing Local Advertising Online Daily Deal Sites
Thinking Outside the Box Alternative Social Media Channels Your Business Shouldnt Ignore
10 Ways to Get People to Visit Your Social Media Pages
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| Section 9: Conclusion |
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| | Lecture 61 | Social Media Marketing in a Nutshell | 04:59 |
| Section 10: --Social Media 2014/2015--Tumblr Marketing |
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| | Lecture 63 | | 06:09 |
| Learn how to easily and effectively position your offline or online business using tumblr |
| | Lecture 64 | | 03:00 |
| Learn about the Tumblr blog and how to use it. |
| | Lecture 65 | | 04:17 |
| Learn about the 7 vital steps to starting your Tumblr Marketing. |
| | Lecture 66 | | 01:32 |
| Here you'll learn the steps to creating your Tumblr blog. |
| | Lecture 67 | | 05:11 |
| Here you will learn how to create your customized Tumblr blog without messing around with codes! |
| | Lecture 68 | | 02:16 |
| This is an extremely important step in gaining credibility. |
| | Lecture 69 | | 03:29 |
| Learn how to use different post formats to make you stand out from the crowd! |
| | Lecture 70 | | 09:08 |
| Learn the 5 powerful marketing methods Tumblr has to offer. |
| | Lecture 71 | | 04:51 |
| How to get people to sign up to your list! |
| | Lecture 72 | 50 Finding Tumblr Followers Tricks | 03:03 |
| Section 11: --Social Media 2014/2015--LinkedIn Marketing |
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| | Lecture 73 | | 05:37 |
| Learn how to easily and effectively position your offline or online business over LinkedIn. |
| | Lecture 74 | | 03:35 |
| Your company page is where you will engage and interact with followers for your business. This is different from a personal account. |
| | Lecture 75 | | 04:16 |
| Learn how to select your target market on LinkedIn. |
| | Lecture 76 | | 02:51 |
| Follow the steps to creating your personal account on LinkedIn. |
| | Lecture 77 | | 01:24 |
| Learn how to easily create your company page. |
| | Lecture 78 | | 02:37 |
| Learn the tips on how to be original with your logo and images. |
| | Lecture 79 | | 03:50 |
| Learn how to use the 5 most powerful weapons to boost your marketing on LinkedIn. |
| | Lecture 80 | | 03:30 |
| Learn how to get the most out of posting on LinkedIn. |
| | Lecture 81 | | 03:34 |
| Learn how to quickly and safely get followers on LinkedIn. |
| Section 12: --Social Media 2014/2015--Facebook Ad Marketing |
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| | Lecture 82 | | 03:47 |
| In this module we take you step by step through the different types of Facebook ads and hw to set uo your own in no time. |
| | Lecture 83 | | 03:38 |
| Facebook ads are very effective in marketing one's business. Here you will learn the types of ads Facebook has to offer. |
| | Lecture 84 | | 06:43 |
| Learn why Facebook marketing should be part of your marketing strategy! |
| | Lecture 85 | | 04:41 |
| In this video we take you through the benefits of Facebook ads for offline businesses and some success stories. |
| | Lecture 86 | | 05:25 |
| Here we show you the steps to creating a successful Facebook ad campaign. |
| | Lecture 87 | Step 2 - Create your Facebook Page | 02:24 |
| | Lecture 88 | | 03:15 |
| In this video we teach you how to optimize your Facebook page. |
| | Lecture 89 | | 02:19 |
| In this video we take you through the steps of creating your ads. |
| | Lecture 90 | | 02:31 |
| Learn how to use images in Facebook ads to optimize clicks. |
| | Lecture 91 | | 02:20 |
| Learn how to use words effectively in your ads. |
| | Lecture 92 | | 02:51 |
| In this video you will learn how you can target your specific market in easy steps. |
| | Lecture 93 | | 02:00 |
| In this video you will learn how to budget for your ads and how to start off cautiously. |
| | Lecture 94 | | 04:37 |
| Learn how to get the cheapest cost per click on your ads. |
| | Lecture 95 | | 05:57 |
| In this video you will learn how to create your audience. |
| | Lecture 96 | | 02:42 |
| Learn how to use the custom audience in your Facebook marketing |
| | Lecture 97 | | 09:11 |
| In this video we go through the do's and don'ts before you start your facebook ad. |
| Section 13: --Social Media 2014/2015--Facebook Remarketing |
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| | Lecture 98 | | 02:59 |
| In this video we provide you with a overview of Facebook Remarketing. |
| | Lecture 99 | | 04:45 |
| In this video we go through the meaning of remarketing and how it will impact your marketing on Facebook. |
| | Lecture 100 | | 05:40 |
| In this video we explain why you cannot afford to leave out remarketing in your Facebook ad campaign. |
| | Lecture 101 | | 05:31 |
| In this video we show you some of the bug companies that are using remarketing in their Facebook ad campaigns. |
| Full curriculum |