An introduction to LinkedIn and why to use LinkedIn as a marketing tool for your business.
In this lecture we discuss the difference between a personal LinkedIn profile and a LinkedIn Company Page.
Identify your target audience and select the right topics for their specific needs.
A step by step guide for creating a personal profile from which to optimally control your company page.
Under external resources you'll find a link to short 15 minute video where Martin Henley gives great advice regarding the creation of a LinkedIn profile.
Instructions on how to create a company page that is specifically tailored to your needs.
The 'Cover' and 'Logo' images are the first images that your page visitors see. Follow our very important tips to be sure you select the right images.
Discover the 5 most important marketing weapons LinkedIn has to offer.
Tips on creating awesome and super effective posts!
Discover the power of LinkedIn followers and learn how to attract a large amount of real LinkedIn followers quickly and easily.
Section Summary: Mind-Map
A short report containing links to various LinkedIn resources such as training videos, workshops, tools, apps & forums
A report, put together for you by the MindMekka team, that discusses the most powerful marketing tools LinkedIn has to offer and how to use them most effectively.
An interesting report that takes a novel view of what is needed for LinkedIn marketing success. The author of this report, among other things talks about goal-setting, finding your LinkedIn voice and utilising the LinkedIn publishing platform as being critical factors to your success. I'd highly recommending giving this a read as it provides a different and unique perspective on LinkedIn marketing.
Under external resources I've also provided you with a link to an article that talks more about LinkedIn Publishing and how it can be utilised to increase exposure.
A well-written and entertaining eBook on LinkedIn Marketing. Although some of what we've already covered in the course is repeated in the book, I'd definitely recommend looking it over if you have the time.
Identify your target audience and select the right topics for their specific needs.
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