» » Search Engine Domination With YouTube

Search Engine Domination With YouTube

Section 1: YouTube Strategy Walkthrough Lecture 1 13:37 The YouTube Raider course teaches a unique strategy not only for getting your videos ranked high in the search engines, but leveraging the power of your videos to push your website high in the rankings as well. Lecture 2 04:02

Here you will discover the methodology behind the YouTube Raider strategy. You will learn why this method is so powerful and how one video multiplies itself into something more powerful.  

Lecture 3 07:37 Here we look at the methodology behind the YouTube Raider strategy. This is Part 2. Lecture 4 06:17 Anyone can create a video but knowing what types of video to create is key to your success. This is at the core of the YouTube Raider strategy. Lecture 5 08:31 If you're not familiar with how to upload videos (including multiple videos at one time) to YouTube, this lesson shows you how to do it.  Lecture 6 20:17

There are various settings you can change for each of your videos. Here you will learn what you put in these settings is vitally important and how it greatly influences how successful you are with the YouTube Raider strategy. 

Lecture 7 14:15 In this module you'll see how you can start to scale up the use of your videos with little extra effort.  Lecture 8 08:51 Playlists are your friend in YouTube. Not that many marketers use them. They allow you to organize your videos by niche and you can link to a playlist as well. You'll learn why using playlists is so powerful to the YouTube Raider strategy. Lecture 9 13:12 Here's where you find out how to scale things up by posting your videos to other video sites. Again, this doesn't require a lot of time and effort on your part but it definitely will increase your domination of whatever keywords you're trying to rank for. Section 2: Backlink Building Lecture 10 09:09 Backlinks are still very important for a website's promotional strategy. However, links from videos are much more powerful. Videos get indexed much more quickly than other types of backlink. And, since Google owns YouTube, links on videos there get indexed incredibly quickly. 

This module looks at some of the other types of backlink you can get; what's good, what's bad; what actually works and what will be a waste of your time and resources. 

Lecture 11 09:28 Fiverr.com is a hotbed of people offering services from the sublime to the ridiculous. And you'll find plenty of people there who offer backlinking services for the price of a gig - $5. Some of these seem to offer insane value for money - get 10,000 backlinks to your site for $5! - but should it be a case of "buyer beware"? Are those backlinks even worth $5? Will they actually harm your site rather than help it? Find out in this lecture. Lecture 12 18:09 One of the most under-utilized method of getting backlinks is through Press Releases. There's a knack to writing them which most people aren't familiar with and a bad press release can hurt you. In this lesson you'll discover how if get it right that the search engines will identify the links on Press Release sites, and the huge number of websites that syndicate those releases, very quickly. Much faster than methods like article marketing will yield. Lecture 13

The Best Backlinking Strategy And Proof

11:27 Lecture 14 07:04 Using social sites to promote a website is vital these days. This lesson shows how blatant marketing doesn't work well on social sites and a more subtle approach is needed to get your message across. The two sites considered here are Facebook and Google+. Facebook is the bigger and better of the two and has much more reach than Google+, but there are certain metrics in Google+ that will become increasingly more important in the coming years that will have a bearing on how authoritative you and your site will seem to Google, and how your rankings will be influenced by that. Lecture 15 08:49 The Warrior Forum is the Go-To place for affiliate and internet marketers of all description. It's been online since 2006 and has good authority with Google. You'll learn how members get a free blog that can be used for promoting your website, goods or services. Lecture 16 07:05 In this final lecture in this module, we'll review the various backlinking methods that were discussed in earlier lectures and see actual results, showing which methods you should put your time and resources into and which ones you should pass on. Section 3: Keyword Research And Understanding Keywords Lecture 17 06:37

Keyword research doesn't need to be an involved, time consuming process. You don't even need to use a commercial keyword research tool. Google provides all the information you need. 

Lecture 18 13:45 The YouTube Raider strategy for researching keywords is a little different to what you might have learned from other keyword research courses. In this lecture, we'll look at the results of our initial keyword research and how you can expand your list of keywords with related keyword phrases. These will later be targeted using videos which add more backlinks to the website as well as pushing competing sites down in the rankings.  Lecture 19 10:04 Most people gather a quick list of keywords (sometimes a lot of them) and build webpages around them in the hopes that the search engines will send some organic traffic their way for them. Since large numbers of keywords may be involved, it would actually be time and resource intensive to promote each of those pages. With this approach, there's a fundamental misunderstanding in how people think Google looks at keywords.

In this lesson you'll learn what Google is actually looking for from webmasters and their websites and you'll get a better understanding of how Google sees keywords and what they want from them.

Lecture 20 12:43 Not all keywords are created equal. Some webmasters use a shotgun approach with keywords, building pages around tens, hundreds or even thousands of keywords, seeing what attracts Google and then maybe trying to capitalize on the successful pages. 

You need to pick keywords that are relevant to your website, preferably buyer keywords (if you're selling something) or value keywords if you want someone to come check out your site because you're providing the answer to their burning question. 

In this lesson you'll learn why certain keywords were picked for the case study website that we'll look at in later lessons. 

Lecture 21 16:39 Once you've picked your keywords, it's time to do some initial testing on how viable they are for promoting your website. Here you'll learn how to check out the competition for a keyword and whether or not you should use or drop the keyword.  Section 4: The Case Study Website Lecture 22 04:51 In order to show that the YouTube Raider strategy works, we selected a website to use as a case study. This site had no ranking in Google prior to this, so the results you'll see are purely from applying the YouTube Raider strategy, including the other backlinking strategies outlines in the "Backlink Building" module.  Lecture 23 02:34 Here you'll see where the case study site ranked for various keywords so you can compare where it was with where it will be later in this case study.  Lecture 24 19:08 Part of the YouTube Raider Strategy is to add power to your videos. Here, you'll discover that adding your own videos to your own webpages is a good way of boosting the power of your videos. You'll see how to add your videos to your webpage and why it's important. Lecture 25 11:45

Here you'll see how everything starts coming together, from the videos that were uploaded to YouTube, the videos uploaded to the other video services, how those videos are ranking for the selected keywords and how the website itself is now ranking as a result of all this. Because some of the videos are included on the website, Google can follow the links back to YouTube, the playlist there and other videos in the account. Google sees the videos as relevant to the website and vice versa. 

Lecture 26 19:11 Here, some of the videos that have been created are added to the specific inner page of the website that's been built for this case study. Because some of the videos are being included on the website, Google can follow the links back to YouTube, the playlist there and other videos in the YouTube account. Google will see the videos as relevant to the website and vice versa.  Section 5: Case Studies Lecture 27 16:02 Here you'll learn what keywords were chosen to promote the case study website and why. Lecture 28 25:31 Here is where you'll see proof that the YouTube Raider system is working with the case study site, and how the videos you can create can come to dominate a page for your selected keywords as well as boosting the ranking of the website you're ultimately promoting. Lecture 29 25:04

This case study shows how you can pass your competition in the search results, pushing them further down the page, while your videos take the top spots. You'll discover how to out-perform your competition using videos while using the same main keywords they're using to promote their own sites.

Lecture 30 21:15 This case study shows the results of using videos to out-perform your competition, pushing them further down the page, while your videos take the top spots for the terms they're using to promote their own sites.  Lecture 31 22:19 In this lesson you'll see further proof of just how easy it is to knock your competition down using the power of videos.  Lecture 32 24:46 This case study shows again how videos are ranking for the selected keywords and for related keywords that weren't promoted directly, along with some keywords we went after that were being used by competing websites. Lecture 33 19:03 In the final case study, you'll see how the case study website is now ranking. The power of video has been put to use with the end goal being to elevate the website's ranking in Google and you'll see the positive outcome here. 

The use of video is three-fold: 

1. Videos create backlinks to your website, improving it's rank in Google.

2. Videos bring traffic to your website, increasing visitor numbers. You learned in the Walkthrough Module how to turn 1 video into lots of smaller videos and making efficient use of your time by posting those smaller videos as well, rather than having to create a lot of additional videos from scratch. 

3. Because you're posting a lot of videos, it becomes easy to dominate a search results page for a keyword. That means a lot more traffic ends up visiting your site instead of your competitors'. You've seen how your videos can force competing sites down in ranking

Section 6: Video Creation Lecture 34 17:40 If you don't have Camtasia or can't afford to buy it, the following free software can be used to make your marketing videos. The downside is that you'll need to use various bits of software to achieve the end result rather than having everything in one place like with Camtasia. 

1. Jing  -  create images and videos of what you see on your computer screen, then share them instantly!

2. Screenshot Captor - allows users to capture and save an image of the full screen, an active window, or any rectangular area of the screen as aan image file. It offers a number of editing features after the screen image is captured and produces very good results. The interface saves all of your screenshots so you can go back to them at any time and edit or add changes. The captured and edited images are easy to add to a slide show, a PDF or to insert into any video.

3. Debut Screen Capture  - Screen capture software records the entire screen, a single window or any selected portion. Capture video from a webcam, network IP camera or video input device (e.g., VHS recorder). Record audio from your microphone and speakers simultaneously, ideal for recording video conferences.

4. Screencast-O-Matic Video Capture  - captures screen and Webcam video. It can be used to record streaming videos, make training videos, video presentations and a variety of marketing videos.The freeware version uses a nag screen and places an output watermark, and it limits recording to 15 minutes. 

5. Windows Live Movie Maker - (Microsoft Movie Maker on older Windows XP and Vista PCs) can easily import pictures, Power Point slides, video clips and audio files and export to HD video. When combined with other free video production products, Movie Maker will produce quality and impressive internet marketing videos, training videos, impact videos and sales videos.

6. Gimp  - If you want to do some image manipulation on occasion and don't have access to Adobe Photoshop, then the Gimp is an excellent free alternative. 

Lecture 35 11:20 In this lesson, you'll learn how to make your recorded videos more dynamic and engaging by adding entry slides (showing a video title and creator for example) and exit slides (showing a call to action to click a link to your website for instance), how to add transitions between different sections of your videos, zooming and panning on areas of a video, how to adjust volume and clean up the sound on recorded videos.

Keeping a viewer engaged is important as people get bored quickly and there's a lot to distract them. Having something charge on screen every few seconds works wonders for holding people's attention (it's why some shops use mobile displays). 

Lecture 36 16:09 Not everyone likes the limelight and you may not want to appear on camera for a variety of reasons. Or maybe you don't even have a video camera or a webcam that can record you speaking. 

A common tactic is to record what's happening on the computer screen, creating "over-the-shoulder" type videos. As you'll have noticed, this course has followed that tactic. It's best if you record your voice as you're demonstrating something on screen rather than doing a separate voiceover later. If you make mistakes (and we all do), simply take a deep breath, relax, and the re-record what you were just talking about. You can edit out the bad bit later. 

If you're completely shy and don't want to talk on your videos (perhaps because English isn't your first language), you can always hire a voiceover artist. They will need a script from you and you'll need to match their recording to what's happening on screen in your video capture software later. 

Fiverr.com is a good place to go for a voiceover artist. You may have to pay a few tens of dollars to get a voiceover that lasts a couple of minutes though. 

This final lesson also provides you with some other ideas on how to go about making videos. One idea not covered is recording Powerpoint presentations and using some background royalty-free music rather than a voiceover. So that's a good alternative for those who neither want to appear on camera or record their own voice. 

Conclusion

This is the final lesson in this course. I hope you've seen just how easy it is to make videos but, more than that, how easy it is to take those videos, turn them into tens of smaller snippet videos and use them all to promote your website, dominate the search results pages for your keywords and garnering lots of traffic from the search engines. 


Ultimately, it's a simple system with little to no cost (especially if you only follow the video marketing section of this course). 

Video is an incredibly powerful promotional tool and many marketers don't make use of it because they think it needs expensive equipment or they're camera-shy. You've seen in the latter part of this course that there are ways around that so there's no excuse not to go make your own videos. Besides, it gets to be fun after you're familiar with the process. It's the best medium for getting your passion across to another person!

Now go make some videos!

Section 7: Conclusion Lecture 37 04:27 Here we'll review the YouTube Raider raider strategy, what's required to implement it and how simple it is, requiring little time or effort when compared to traditional methods for promoting a website. Full curriculum




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