This lectures sets the scene for the entire course. It covers the following important points:
1.The importance of building a list especially with paid traffic
2.The core concept of the course which is to build a high converting sales funnel with the following objective:
If you have a high converting sales funnel that more than recovers your advertising spend, you can buy as much traffic as you want essentially an unlimited amount of traffic!
3.The disastrous failure rate of internet marketers - Not surprisingly the 1% who make real money have built a list on the back of a high converting sales funnel
1.This lectures explores the problem with the most prevalent sales funnel methodology taught & followed by most marketers today.
2.We put some numbers to the problem to illustrate the monetary dollar effect thereof
3.We get a sense of general industry statistics when it comes to things like:
·Number of subscribers needed to consistently make money
·Typical opt-in rate
·How to price your One Time Offer
·Typical conversion rates to expect from your One Time Offer
In this lecture we start building up the elements and core concepts of a high converting sales funnel. These include:
·Squeeze page (single page website to capture your subscribers email address)
·Lead Magnet (freebie to get subscribers to opt into your list)
·One Time Offers
·Upsells & Downsells
·The importance of having multiple monetization opportunities and
·The importance of optimizing each step of the sales funnel by means of split tests
1.In this lecture we discover the sole purpose of a squeeze page is to capture your subscribers email address
2.We use an Exit Pop to capture some of the traffic that chose not to opt in
3.Learned 2 different ways to use an exit pop
·Send them to a different looking squeeze page still targeting the same offer
·Send them to a squeeze page with a totally different offer
1.In this lecture we get a new perspective on the One Time Offer We now call it a Tripwire
2.We learn the importance of a tripwire and how to price it
3.Explore some of the components of a successful tripwire
4.Understand why you should have multiple tripwires
1.In this lecture we introduce upsells and downsells into our funnel
2.Learn the psychology behind upsells & downsells
3.We understand how to structure a downsell offer we look at 2 examples:
I.Removing bonuses
II.Low dollar trial offer
1.In the lecture we introduce the concept of monetizing the Thank You Page which is where subscribers who did not buy any of our products are taken to download the lead magnet that they opted into our list for
2. We explore numerous possible ways to do this:
·Re-offer the tripwire
·Offer some of our other products
·Affiliate or CPA (Cost Per Action) offers
·Solo ads (funnel clicks)
·Thank you page swaps with other marketers
1.In the lecture we introduce the concept of monetizing the Download Page which is where our buyers are taken to download their products
2.We explore numerous possible ways to do this:
·Re-offer the products that they did not purchase in the funnel
·Offer some of our other products
·Affiliate or CPA (Cost Per Action) offers
·Solo ads (funnel clicks)
·Download page swaps with other marketers (Integration marketing)
3.We look at the pros and cons of the monetization methods
1.In this lecture we learn the power of list segmentation
2.Understand the differences between a buyers list and a subscribers list
3.Understand the need to have a different email marketing strategy to each list (Buyers vs. subscribers)
4.Understand the importance of making offers
5.How to remove people from the subscribers list and automatically add them the buyers list once they purchase something from us (Automation rules)
In this lecture we summarize all we have learned about the entire sales funnel process into 9 steps:
1.Install an Exit Pop
2.Create high value Tripwire
3.Have an Upsell
4.Have a downsell
5.Monetize the Thank You page
6.Monetize the Download page
7.Have a pre-written autoresponder sequence
8.Promote regularly via broadcast emails
9.Sell solo ads to your list
1.In this lecture we understand the thought process behind creating a high converting sales funnel
2.We start at the end and work backwards!
3.We understand the concept of congruency
4.We learn about each step in the funnel pre-selling the next
1.In this lecture we take a more detailed look at upsells and downsells
2.We look at a practical example of a newsletter as it relates to this course you are consuming now
Practical Example Part 2 The Tripwire
1.In this lecture we look at the lead magnet for practical example of this product
2.We learn about the importance of our visitors being able to consume the content quickly
3.We learn the very important difference between needs and wants remember people only buy what they WANT and not what they need!
4.Smart marketers sell them what they WANT and then give them what they NEED!
1.In this lecture we learn the advantages of specializing in a narrow niche as opposed to going very broad or general
2.Everyone is not your customer!
3.Specialization allows you to build authority which has many advantages
1.In this lecture your are given some guidance on how to start building your ideal high converting sales funnel
2.We explore 2 different options (and the pros & cons of each):
I.Create a basic funnel first and then later build out the rest
II.Create your entire funnel before you launch anything
3.Use the Results In Advance technique to build out the perfect funnel
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