» » The Perfect Landing Page: Boost Your Conversions

The Perfect Landing Page: Boost Your Conversions

Section 1: Introduction to the Course & Instructor Lecture 1

Introduction to the Course

01:52Section 2: Landing Page 101 Lecture 2 04:18

Students will learn that landing pages live separately from your website and are designed to only receive campaign traffic.

Lecture 3 02:17

You will learn that Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take.

Lecture 4 01:42

You will learn that Landing pages can, and should, be used for all of your campaign needs. Remember Never, I repeat Never start a campaign without a landing page.

Lecture 5 02:41

You will learn how to create contextually headlines to the calls-to-action people clicked on.

Section 3: The 5 Elements of an Effective Landing Page Lecture 6 2 pages

Here is an overview of what Lead Gen & Click-Through Landing Pages look like.

Lecture 7 04:07

You will learn how to communicate your value proposition, this is where you present your core description of what the landing page is about.

Lecture 8 02:22

You will learn how your USP should reinforce the product shot and vice-versa.

Lecture 9 01:50

You will learn how you are solving a problem that your prospects have.

Lecture 10 01:43

Learn how you can leverage social proof to make purchasing decisions easier for your prospects.

Lecture 11 03:03

You will learn how you can create CTAs that can get clicked.

Lecture 12 31 pages

In this PDF, I go through many examples of Call to Actions to use on your landing page.

Lecture 13 01:55

You will learn how you can take advantage of post-conversion opportunities to extend your marketing potential and reach.

Section 4: Call-to-Action Placement & Design Lecture 14 02:15

You will learn where you can place your CTAs on your landing page.

Lecture 15 02:27

You will learn how to create CTAs buttons that get noticed and clicked right away.

Lecture 16

Tips and Techniques for Designing Effective Buttons

14 pagesSection 5: Lead Capture Forms Lecture 17 01:49

You will learn how you can avoid creating friction for your website visitors from filling your form.

Lecture 18 01:23

You will learn the right size of the price for your landing page.

Section 6: Landing Page Copywriting Lecture 19 01:14

Learn how you can understand the various elements of your landing page.

Lecture 20 01:19

Learn how to create effective headlines using these formulas.

Lecture 21 01:14

Learn how to write an effective call to action that gets clicked

Lecture 22 02:20

Write benefit statements that make your product features look attractive and irrisistable.

Lecture 23 01:25

Learn privacy statements so people aren't scared to give their email addresses.

Lecture 24 01:18

Learn how you can leverage the power of testimonials to write your copy.

Section 7: Landing Page Design Principles Lecture 25 01:08 You will learn

how to design experiences that achieve a single business goal.

Lecture 26 01:21

You will learn how to use strong dynamic shapes to constrain your points of interest.

Lecture 27 01:30

How to make your CTA jump off the page.

Lecture 28 01:28

How to tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA

Lecture 29 01:14

How to give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design.

Section 8: The Psychology of Conversion Lecture 30 01:39

You will learn how to use urgency and scarcity to give people a reason to click faster.

Lecture 31 01:06

You will learn how to let people sample your offering before they have to commit to a decision.

Lecture 32 02:50

You will learn how you can use social proof to gain more sign-ups.

Section 9: Post-conversion Marketing Thank You Pages Lecture 33 00:58

You will learn how to take advantage of your leads after they have opted in.

Lecture 34 01:31

You will learn the various options for creating lead gen confirmation pages.

Lecture 35 02:04

You will learn how to do more with your e-commerce post purchase.

Section 10: BONUS RESOURCES Lecture 36 06:34

You will see examples of the best landing pages and why they work so well.

Lecture 37

WEBINAR #1: How to Optimize the Crap out of Your Landing Page

24:23 Lecture 38

Webinar #2: 3 Undeniable Truths about Copy Writing

31:22 Lecture 39

Anatomy of a High Converting Landing Page

01:49:38 Lecture 40 1 page

Learn how to connect with me during the course.

Full curriculum




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