PPC Marketing Training + Google AdWords 2015

Section 1: Introduction to PPC Marketing Lecture 1 03:09

In this lecture, you are given a complete overview of the upcoming lectures for PPC Marketing, so that you know what to expect from this part of the course.

Lecture 2 Text

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Lecture 3 07:19

In this lecture, you will learn what PPC Marketing is all about. The main topics we will be covering include the following:

  • PPC Marketing Defined
  • The Core Components of a PPC campaign
  • How PPC Works
  • How to Choose Appropriate Objectives for Your PPC Marketing Campaigns
Lecture 4 10:30

In this lecture, you will learn why you should be using PPC Marketing for your business. We will discuss some of the main benefits PPC Marketing has to offer, and look at various PPC Marketing statistics that showcase the true potential of this marketing method.

Lecture 5 12:01

In this lecture, we will examine the Top 20 PPC Ad Networks & Automation Tools that you can use use to achieve the best possible results with your PPC Marketing efforts.

Section 2: Setting Up A Profitable PPC Campaign from Start to Finish Lecture 6 11:23

In this lecture, you will learn how to create a PPC campaign with Google AdWords. The main topics we will be covering in this lecture include the following:

  • Creating a Google AdWords Account
  • Creating Your First Campaign
  • Creating Your First Ad
  • Creating Your First Keyword List
Lecture 7 05:03

In this lecture, you will learn how to create a PPC campaign with Bing Ads. The main topics we will be covering in this lecture include the following:

  • Creating a Bing Ads Account
  • Creating Your New Bing Ads Campaign
  • Creating Your Ad
  • Adding Keywords
Lecture 8 06:23

In this lecture, you will learn how to create a PPC campaign with 7Search. The main topics we will be covering in this lecture include the following:

  • Creating Your Login Information
  • Creating Your First Campaign
  • Creating Your First Ad
  • Creating Your First Keyword List
Lecture 9 06:23

In this lecture, you will learn how to create a PPC campaign in Facebook. The main topics we will be covering in this lecture include the following:

  • Creating Your Facebook Page
  • Creating Your First Campaign
  • Creating Your First Ad
  • Creating Your First Keyword List
Lecture 10 04:41

In this lecture, you will learn how to create a PPC campaign in Twitter. The main topics we will be covering in this lecture include the following:

  • Creating a Twitter Ad Account
  • Setting Up Your Creative
  • Setting Up Your Targeting
  • Setting Up Your Budget
Lecture 11 04:52

In this lecture, you will learn how to create a PPC campaign in LinkedIn. The main topics we will be covering in this lecture include the following:

  • Creating The Ad Campaign
  • Creating The First Ad
  • Setting Up Your Targeting
Lecture 12 04:19

In this lecture, you will learn how to track your PPC ad campaigns. The main topics we will be covering include the following:

  • How Tracking Works
  • Useful Tracking Tools
  • Clicks & Impressions
  • The Click-Through-Rate (CTR)
Lecture 13 04:04

In this lecture, you will learn how to test, optimize and scale your PPC ad campaigns to ensure that you receive maximum return on investment (ROI).

Section 3: Top Tips, Tools & Resources for PPC Marketing Lecture 14 09:26

In this lecture, we discuss twenty essential actions that, when executed properly, will greatly enhance the effectiveness of your PPC Marketing campaigns.

Lecture 15 10:34

In this lecture, you will learn about the twenty most common mistakes made in PPC Marketing and how to avoid making these same mistakes in your own PPC ad campaigns.

Lecture 16 08:02

In this lecture, you will get the chance to look at actual business case studies that demonstrate how PPC Marketing has worked for other business. You can use the lessons learnt from these case studies and apply them in your own PPC Marketing efforts to achieve similar, or even better, results for your own business.

Lecture 17

PPC Marketing Course Summary

4 pagesSection 4: How to Make Money Online with PPC Marketing Lecture 18 06:13

In this lecture, you will learn how to use PPC Marketing as an internet marketer to make money online. These are the same strategies used by experienced internet marketers to great effect.

Section 5: Introduction to Google AdWords Lecture 19

Overview of Google AdWords Training

03:17 Lecture 20 Text Lecture 21

What is Google AdWords all about?

07:37 Lecture 22

Why You Should be Using Adwords

08:38 Lecture 23

Top 5 Google Adwords Automation Power Tools

05:25Section 6: Setting Up A Profitable Ad Campaign with Google AdWords Lecture 24

Step 1: Creating an Account

02:21 Lecture 25

Step 2: Creating Your First Campaign

04:47 Lecture 26

Step 3: Creating Your First Ad

04:55 Lecture 27

Step 4: Creating Your First Keyword List

05:19 Lecture 28

Step 5: Providing Billing Details

03:40 Lecture 29

Step 6: Getting Familiar with Your Adwords Account

03:23 Lecture 30

Step 7: Going Mobile with Adwords

01:41 Lecture 31

Google Adwords Campaign Checklist

4 pagesSection 7: Top Tips, Tools & Resources for Google AdWords Lecture 32

Ten Proven Tricks that Internet Marketers use on AdWords

07:14 Lecture 33

Ten Must Do's for Successful Google AdWords Campaigns

05:10 Lecture 34 05:23 Lecture 35

Experience and Learn the True Power of AdWords from these Case Studies

09:37 Lecture 36 4 pages Lecture 37

Unlimited AdWords Clicks for only 1 cent each

13 pages Lecture 38 32 pages

This eBook expands on some of the topics we discussed in the course and is filled with useful info that will help you on your journey towards Google AdWords Domination.

Section 8: How to Make Money Online with Google AdWords Lecture 39

Profitable Tactics to Make Money Online with AdWords

05:21Section 9: Conclusion Lecture 40 01:09 Lecture 41

Want More MindMekka? Get Your Exclusive Student Discounts Here

2 pagesSection 10: Bonus Section I Quick-Start Guide for Google Analytics Lecture 42

Setting Up Your Google Analytics Account

07:00 Lecture 43 05:22 Lecture 44

Customising Your Dashboard

07:23 Lecture 45 02:40 Lecture 46 10:31Section 11: Bonus Section II Learn How to Use Google Hangouts for Your Business Lecture 47 05:51 Lecture 48

Benefits and Uses of Google Hangouts

13:02 Lecture 49 04:17 Lecture 50 08:01 Lecture 51 03:54 Lecture 52

Chatting with Fans, Customers and More...

03:54 Lecture 53

Effective Screen-Share and Capture

05:23 Lecture 54 08:28 Lecture 55

Security and Controlling Your Hangout

04:36 Lecture 56

Show Your Hangouts Live on Youtube

06:36 Full curriculum




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