An introduction to our course and how to best watch these videos.
What is pay per click, why you need it, and why you can do it yourself.
For your convenience, download this file in the resources tab and follow along as you watch individual lectures for helpful information and a checklist at the end of each section to make sure you complete all the important tasks.
A brief video made by Google describing what Google Adwords is.
How to create a Google account.
How to get $75 free dollars worth of Google Adwords advertisting.
How to set up your Google Adwords account for the very first time.
How to create your first ad group, ad, and select keywords for your Google Adwords campaign.
How to redeem your coupon code to get $75 free dollars worth of Google Adwords advertising.
A basic walkthrough of all of the different tabs and metrics in Google Adwords.
Tips on how to drive more clicks if you are not seeing a lot of traffic from your campaigns.
How to create new ad groups.
Tips and tricks on how to find new keywords for your campaigns.
How to use the ad scheduler to set what times of day your ads will show.
Additional tips on how to get more clicks out of your campaigns.
How to setup your Google My Business page.
How to create call extensions to show your phone number on your ads.
How to add your business location to your ads through location extensions.
How to set up sitelink extensions to drive users to different pages on your website through your ads.
How to setup callout extensions to highlight unique aspects about your business in your ads.
Determine wether or not you should be running mobile ads.
How to change how much you are bidding on your mobile ads.
Why you would want to create a new campaign in Google Adwords.
How to build a branded campaign.
How to build an upper funnel strategy campaign.
How to build a conquest campaign.
How to add new ads to your ad groups, as well as 5 tips for writing better ads.
Checking your ad rotation settings.
3 more advanced tips for writing better ads.
How to match your keyword, to your ad, to your landing page in order to increase your campaign relevancy.
How to use keyword insertion.
A caveat on using keyword insertion.
How to add different landing pages for individual keywords.
What quality score is and how it affects your keywords.
A few tips on how to further refine your location settings.
How to create city specific ad groups.
How to setup conversion tracking for your Google Adwords campaigns.
How to ad the Google Adwords conversion tracking code in Wordpress.
How to setup call conversoin tracking.
How to confirm that your conversion tracking is working.
How to setup Google Analytics and link it to your Google Adwords account.
The different keyword match types explained.
How to add negative keywords to your Google Adwords account.
How to mine keyword data to find new negative keywords for your account.
How and why to change campaign budgets.
How to analyze your campaign performance.
How to mine keyword data to find new keywords for your campaigns.
What I do on a daily basis in terms of campaign optimization.
How to pause and un-pause campaigns, ad groups, ads, and keywords and the hierarchy of how they affect each other.
Typically, 20% of your keywords will drive 80% of your clicks.
What affect does average position have on your conversion rates?
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