Course introduction & how to get the most out of the course
Meet your instructor, Alex Genadinik
MY GIFT TO ALL MY STUDENTS WORTH HUNDREDS OF DOLLARS: I will promote your app!
Pro tip: how to quickly get through this course
So you want to get into the mobile app business. I understand. But it is a tough business these days, and you must be aware of many nuances and issues that will come up as you start your mobile app business. In this lecture I explain what to expect as you start your journey in the mobile app world.
In this lecture of the course I discuss the common ways to make your app successful, and in a way, what it even means to make a successful app. Success in the mobile app space is a relative term. Many people view success as making money while others want to sell their apps for millions of dollars while others think an app is successful when it gets many downloads. So in this lecture I discuss common ways your apps can get closer to being successful in these ways.
Many non-technical app entrepreneurs need to work with a software developer or a team of engineers to program their app. The problem is that hiring software engineers is expensive and hiring software development agencies is even more expensive. The free options for the non technical app startup founders are to learn to code or to find a co-founder who is a mobile app developer. All of these 4 options (hiring developers or hiring an agency or learning to code or finding a technical co-founder) are very difficult. And in this lecture of the course I discuss pros and cons of each strategy.
In this lecture of the training, I explain the different mobile app platforms where you can put your app, and the pros and cons of each. Some of the platforms I cover are GooglePlay, iOS (iPhone and iPad), BlackBerry, the NOOK device from Barnes & Noble, The Kindle from Amazon, and the many app stores that may be popular in different countries like China which is a big market. I also briefly talk about glass apps and watch apps.
In this lecture of the training I talk about how to launch your app. I give you 3 unique strategies to launch your app, and the beauty of them is that they can all be done together, with one going right after another. A single app or product launch is a myth for the consumers. As the app entrepreneur, I will fill you in on how to get the most out of your app launch and get as many downloads, users and exposure out of your launch as possible.
Many people wonder whether they should launch their app on iOS (iPhone and iPad) or GooglePlay's Android. There are pros and cons to launching on both platforms, but I recommend launching on Android because you can iterate with your updates at a much faster rate, and ultimately improve your app much faster, and make it into a good product. Android and GooglePlay's flexibility is why I recommend that you launch your app on Android instead on iOS (iPhone or iPad) even though iOS is sexier and more lucrative overall. Later, once your app is stable and in good mature shape, I do recommend definitely being on both of these major platforms.
In this part of the training I discuss whether your app should be free or paid. This is a big decision, and it is a big decision especially on Android and GooglePlay because once you make an app free or paid, and publish that app, you can never change that. You can change the price if the app is paid on Android, but you can never make it free.
So the decision of whether your app should be free or paid is a big one, and requires quite a bit of thought. This also effects how you position some of the features inside the app so whether you make the app paid or free will have a very large impact on your overall app business.
In this part of the course I go over the ways you can make money from your app when your app is free. This is called the Freemium business model, and it is a very popular business model for apps. Freemium is actually the most common and most popular business model for mobile apps. In this part of the course I discuss different kinds or ads, in-app purchases, subscriptions and more.
The best way to make money from mobile apps, whether they are iPhone, iPad or Android is this specific monetization method. Many people think that subscriptions are the best way to monetize apps, but the truth is that the best way to make money from apps is the strategy outlined in this lecture of the course. This strategy is sometimes called the whale monetization strategy. Call it what you will, but it is a fantastic way to make money from apps if you can manage to pull it off.
The strategy to make a lot of money with ads using smart ad mediation software
Introduction to app marketing with ASO (App Store Optimization) which is very similar to SEO (Search Engine Optimization) which people know about from Google. But ASO is for any mobile app store.
In this lecture of the course I talk about how to do ASO keyword research. Later in the course I will show you how to actually do the keyword research by showing you two software tools. But for now I just explain the concept to help you understand exactly why ASO keyword research is important, and how you can do the keyword research for your app to make sure that you give your app the most potential to rank for relevant search terms that your potential customers or app users might be searching. App store keyword research is one of the most important topics in app store marketing. Also, quick note: when I say app store, I don't mean just the Apple App Store. I mean any app marketplace.
In the last lecture we talked about doing ASO keyword research and in this lecture we talk about how to get your app to actually rank highly for those keywords, and how to move your app up in the rankings if it is not ranking highly. I talk specifically what the app stores look for in your app to decide whether to rank your app highly or not.
In this lecture I talk about what to do if you have to make your app rank for competitive and difficult keywords.
You want to keep people from uninstalling your app, and in this lecture of our training I explain exactly what to do to drastically decrease the amount of people who uninstall your mobile app.
It is very important to keep increasing the session length of your app. The session length is essentially the amount of time that the person keeps the app open each time they open the app. Session lengths are one of the top measures of engagement, and it is crucial that you work to keep increasing the session length for your app. In this part of the training I give a number of suggestions for how you can increase the session length for your app.
Every app must get good reviews. If it has good reviews, more people will download it, and it the app has bad reviews, fewer people will download it. In this lecture I give you tips to make sure that you have very good reviews for your mobile app.
While it is important to do ASO, there are a number of additional ways that you can promote your mobile app, and I cover a number of those ways in this lecture of this course. I talk about how to get publicity, promote your apps in various online groups, do social media marketing for your app, and more.
Please take a second to add a review of this course or tell me how to improve it
Just like it is important to increase the session length for your app when people open your app, it is equally important to get people to actually open your app on a regular basis. In this lecture of the course I talk about how to make your app more of an every day use app, and what kinds of features make people open the app regularly, and help to make it a habit for people to open and use your app.
Many people ask how to make the app go viral. Well, this isn't just a phenomenon in apps. Many entrepreneurs or regular people want their product to go viral on the web. The truth is that virality is little bit of a mixture of a pseudo science, luck, hard work, and precise strategy. In this part of the training I explain how to increase the chances of your app going viral.
I show a cool trick or growth hack for getting your promo video to rank well on YouTube without putting too much effort into YouTube marketing.
You can use discount sites to promote your app if you have either discount promotions from the full price of your app, or in-app purchase discounts.
List of discount and online coupon sites where you can promote your discounted apps or in-app purchases.
If your app is in a niche that is extremely competitive, it will be very difficult for your app to get downloads and attention. In this lecture of the course I explain how you can compete in very crowded spaces like games, social apps, photo apps, fitness apps, and other kinds of apps where competition is fierce.
In this lecture I talk about raising money for your mobile app. You need money to hire developers, designers, do marketing and many other things. Most app entrepreneurs, at one point or another, ask me about how they can raise money for their mobile apps. In this lecture I talk about AppStori which is a cool crowdfunding platform for apps. You can post your app on AppStori and possibly raise some money for your app.
It is very difficult to get an investment in general, and the same thing goes for getting an investment for a mobile app. The options you have are to get seed funding from investors or to apply to start-up incubators like the Y-combinator or startup accelerator programs. Those programs or investors are difficult to get into, and are very competitive. They only take some of the very top of apps so if yours isn't a super top app, it might be a waste of time to apply there.
I explain what an ideal app store listing would look like and how you should make yours. A great app store listing can do wonders for the amount of downloads your app gets, and how much money it makes.
In this lecture I explain how to write the app description to get more downloads.
How to write the mobile app title for ASO and to get people to take interest in the app.
This is part of AIDA the sales principle that helps increase sales of anything.
Strategies to avoid bad reviews
Your app icon should get people's attention and help you get more downloads.
You can take courses on Udemy to learn to code and program your apps, and you can use websites like StackOverflow.com to get help if you get stuck. I recommend that you consider learning to code before hiring an agency or developers to program the app for you.
In this tutorial I show you two analytics tools. The first is Flurry app analytics and the second is the analytics that come with Android. You can use both of these app analytics tools to get different data like engagement and various demographics about your customers.
You should do your mobile app keyword research with the aid of at least one keyword tool. Keyword tools are software packages that help you in a number of ways. A keyword tool will give you new keyword ideas, tell you how competitive it will be to rank for a certain keyword, and tell you what the monthly search volume will be for a given keyword. Based on this data you will know which keywords you should target. In this lecture of the course I show you two keyword tools: SensorTower and the Google Keyword Tool (Keyword Planner) which is part of AdWords
In this lecture of the course I talk about some of the common issues I see in my coaching practice where I help new mobile app entrepreneurs with their mobile apps. I notice that many new app entrepreneurs focus on making games, social media apps, dating apps, photo apps, and other apps that are in very competitive business spaces. So in this vide I talk about what you might want to think about if your app is in one of those business niches or a similar competitive space.
Reskinning apps has recently been a big top in the mobile app world, and many people have started reskinning apps. In this tutorial I explain what is app reskinning, how people start reskinning apps, and whether reskinning apps is a good business long and short term. This course isn't specifically about reskinning, but I felt that I should address it with at least one lecture because it is such a popular topic.
6 ways to protect your intellectual property
My favorite podcast that covers mobile apps
Discounts on my other 50+ courses on Udemy that will help you with your business.
Create a great mobile app business by following my strategies to get 500,000+ downloads, grow revenue & wow your users
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