» » How to Start a Successful Blog - Blogging Course

How to Start a Successful Blog - Blogging Course

Section 1: Overview of How to Plan and Run Your Own Blog Tour Lecture 1 02:47 In this short video, I explain what a blog tour is -- just so you know exactly what you're stepping into! Lecture 2 03:07 In this view, I explain the overview of this course on how to run a blog tour. Lecture 3 01:22 Why run a blog tour?! In this short video, I share why I think it's important, and invite you to think about why running a blog tour is important to you. Lecture 4 07:44

This video is an overview of all the main components you'll need to gather in preparation for your blog tour. In the Supplementary Material for this lesson, you can read the article on which this video is based. Also, use the checklist in the lesson to keep track of the main preparatory steps.

Lecture 5 01:13 Many authors think they can plan and run a blog tour in a few days. And maybe you can, but if you want to be prepared, listen to my recommendations about timing in this short video. Lecture 6 02:52 One of the key initial decisions you'll take to make as you set up your blog tour is how lond like it to last. I go through the various options and how to decide which is best for you. Lecture 7 Text

This isn't a Lecture but Resources I mention during this course. It will update regularly.

Section 2: Preparation Phase for How to Run Your Own Blog Tour Lecture 8 11:10

Key to running a successful tour is getting bloggers to participate! In this video, I share how to find and also attract bloggers. Be sure to check out the bloggers resource list in the Supplementary Material. It will be updated from time to time, so check back to be sure you have the most updated edition. Also in the Supplementary Material are the spreadsheets to use to build your blogger database.

Lecture 9 11:19 In this lesson I share the letter I use to invite bloggers to your blog tour. I also share what you send them once they say, "Yes!" Templates for both those letters are in the Supplementary Material. Lecture 10 07:31 Giving away a prize is an important element of your blog tour. Giveaways generate excite, attention, and people love to receive free things. In this video, I give you the overview of what kind of giveaways to offer, and why. Lecture 11 01:36 Learn why it's important to give away review copies of your book to the bloggers participating in your tour. I also cover what format your book needs to be in. Lecture 12 02:28 A pep talk! Here are the key elements of running a successful blog tour: attitude, preparation, and support. Lecture 13 03:55 In this video, I go over the importance of metadata, how to compile your our metadata document, and how the document is useful. In Supplementary Material, use the template for metadata to create this important file for your book. Lecture 14 02:26 In this video, I go over the important graphics you'll need for your blog tour. In the Supplementary Material, I've uploaded some examples of a Blog Tour Banner, which is an optional graphical element. Lecture 15 01:41 This short video contains a reminder on getting your social media channels ready for your tour. You can use the checklist provided to keep track of your assesment. Lecture 16 06:03 Before you start your blog tour, start spreading the word. This lesson shares how. Lecture 17 08:31 In this lesson, I walk you through creating a media kit in preparation of your blog tour. Lecture 18 09:58 Many authors ask me what they should write for all their blog tour stops. I share in this lesson the various options you have. Lecture 19 07:33 I recommend that you give away an item at each blog tour stop and as a Grand Prize. I share in this video what to share with blogger so they can promote your giveaway. Examples of Giveaway language are in the Supplementary Material. Lecture 20 02:35 Once a blogger has agreed to participate in your blog tour, then what do you do, besides the Happy Dance?! Lecture 21 05:50 In this lesson, I describe the key elements of a blog tour page. Follow along with the examples in the Supplementary Material. Lecture 22 06:03 In this lesson, I share with you what you can say in your social media channels to generate excitement, share the news, and ask for support and/or subscribers. I've included a handy checklist in the Supplementary Material so you can organize your actions. Section 3: During the Blog Tour, How To Keep The Momentum Lecture 23 05:18 In this lesson, I walk you through the daily activities you can take to promote your daily blog tour stops. In the Supplementary Material, I've provided a Checklist for you to keep track of your activities. (I mention a Calendar, but have figured out the best way to create that yet. It's coming!) Lecture 24

Attitude is Everything, And So is Community

02:14 Lecture 25 02:50

In this lesson, I talk about tracking your social media and book sales stats every day during the tour. In the Supplementary Material I include all the tracking sheets for your tour, in case you didn't download it in Lesson 7.

Lecture 26

Using Photos and Video To Promote Your Blog Tour (Optional and Fun!)

02:27Section 4: After Your Blog Tour: Follow Up Activities Lecture 27

Follow up with Your Bloggers

03:35 Lecture 28 02:23 In this lecture I share how to contact your daily blog tour winners. In the Supplementary Material, you'll find the template for the email to send them. Lecture 29 01:53 In this lecture I share how to contact your Grand Prize blog tour winner(s). In the Supplementary Material, you'll find the template for the email to send them. Lecture 30 03:07 Congratulations! Your Blog Tour is done, or you're preparing for when it's done. What do you do? In this lesson, I share about what you can do to keep the marketing going and wrap up your tour. In the Supplementary Material, you'll find a Checklist to keep track of your follow up activities. Section 5: Bonus Material Lecture 31 38 pages As a Bonus for taking this course, I'm giving you the PDF version of my book, TWITTER FOR AUTHORS: SOCIAL MEDIA BOOK MARKETING STRATEGIES FOR SHY WRITERS. The links to the Kindle or epub version can be found here: http://www.twitter-for-authors . Lecture 32

Bonus: Q&A call 4-24-2013

01:01:34 Lecture 33

Transcript of Bonus Q&A call 4-24-2013

19 pages Full curriculum




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