This is the main course PDF guide and gives you a flavour of the course as a whole. It contains some information that is not covered in the videos, so please take the time to give it a read through before you start with the videos.
It also shows you how to start and experiment with Facebook Ads for free.
Please read this. Depending on where you live in the world, this quick information can be critical to the use of the rest of the course. It's only a one page guide showing you one important aspect of using the rest of the information I provide.
Facebook Fan Pages are the very basic building blocks of any Facebook marketing effort. I highly suggest that you create your own Fan Page as soon as you can. It's very easy to do and this video will walk you through the entire process.
This module walks you through the options you have open to you when using Facebook Ads, in terms of the different ad types. It also explains why the ad image you use is so important.
Now we move on to targeting. This is something that most people get very wrong when they start out. It's very easy to pick the wrong audience and have a badly performing ad. So in this module I cover targeting and also give you the low-down on how you should budget for your daily ad spend.
The next two modules (6 and 7) go deeper into choosing the ideal audience to see your ads and how to find them. There's a few tips and tricks to finding your perfect audience, and we go deeper into that subject here.
Audience Insights is a tool inside Facebook and allows you to drill-down and find out a lot more about your ideal audience and who they really are. This is invaluable information when deciding who to target.
This module shows you how to find the Audience Insights tool and how to use it to your advantage.
There are many ways to monetise Facebook. To get you started I've given you a few ideas to get the ball rolling. I mainly cover affiliate marketing and show you how to find affiliate offers and affiliate networks in your niche, that you can join and start promoting from your Fan Page or in your ads.
TeeSpring has become very popular the last year or so, and many people have been making a lot of money promoting their on TeeSpring products on Facebook. I've included this module to give you an overview of what TeeSpring is, and how you use it.
I recorded this video in answer to a few questions I got from a buyer of this course, and I'd like to include the answers here for you in case you also fell stuck with the same issues.
I hope it clears up a few points.
Retargeting is a very powerful technique to capture people who have visited your website, and allows you to target your Facebook Ads directly to these people.
The reason it works so well, is that by visiting your website you know they are interested in what you have to offer. This is real pinpoint targeting and used by all the major companies who advertise online.
Using Custom and Lookalike Audiences within Facebook it's easy to set-up and retarget your website visitors again and again.
To use this method you do need your own website.
As an additional module to the last one, I have included this brief document to show you another option for retargeting not just on Facebook, but all over the web.
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