Writing Killer Promo Emails That Get Massive Results

Section 1: Email Writing MasterClass Overview Lecture 1 04:44

Welcome to our Email Writing Masterclass. We are happy to have you on board ! This introductory video gives you thorough details about the inside of this course. It also gives you the goal we want to achieve offering this email writing masterclass. After watching this video, you will know the structure of this course and will have the necessary motivation to go through the lectures.

Lecture 2 7 pages

This lecture covers the indispensable vocabulary you should know about email marketing such as :

  • Open Rate
  • Click Trough Rate
  • Can-Spam
  • Above-the-fold
  • Fishing
  • List Fatigue
  • etc.
Lecture 3 5 pages

An autoresponder is a key element of any email marketing strategy. We'll learn in this course the factors you should consider before choosing an autoresponder provider for your business. Some of these factors are :

  • The Credibility of the autoresponder service : How long the company has been in business is a HUGE factor to take into account.
  • The User interface : this one is often overlooked but you can tell a lot about the quality of service to expect from the quality of a service provider's website.If the website is unappealing and hard to navigate before you sign up, chances are creating and sending emails will be a clunky process.
  • etc.
Lecture 4 04:13

You can't write an email any how. There are some rules and law you should comply with. CAN-SPAM is one of them. You will find out in this Lecture what it is exactly, why you should consider it and how to be CAN-SPAM complaint.

Lecture 5 Text

You can't write an email any how. There are some rules and law you should comply with. CAN-SPAM is one of them. You will find out in this Lecture what it is exactly, why you should consider it and how to be CAN-SPAM complaint.

Section 2: Why should you care about Email Marketing ? Lecture 6 05:41

Email Marketing has endless advantages. Here are some of them :

  • Lost cost
  • segmentation of your subscribers
  • Easy to Create, to track and to Share
  • High Return On Investment (ROI)
  • etc.
Lecture 7 5 pages

Email Marketing has endless advantages. Here are some of them :

  • Lost cost
  • segmentation of your subscribers
  • Easy to Create, to track and to Share
  • High Return On Investment (ROI)
  • etc.
Lecture 8 03:22

Email is the way that you contact the members of your list on a regular basis and do so for the purpose of selling them your own product/service or a product/service for which you are an affiliate marketer.

  • By writing powerful sales emails you will make a great many sales with your list. By writing weak and ineffectual emails you won't get anything from your list, no matter its size.
  • By writing powerful sales emails you will increase the bottom line of your bank account. By writing weak and ineffectual emails you will watch the balance of your bank account dwindle.
  • etc.
Lecture 9 3 pages

Email is the way that you contact the members of your list on a regular basis and do so for the purpose of selling them your own product/service or a product/service for which you are an affiliate marketer.

  • By writing powerful sales emails you will make a great many sales with your list. By writing weak and ineffectual emails you won't get anything from your list, no matter its size.
  • By writing powerful sales emails you will increase the bottom line of your bank account. By writing weak and ineffectual emails you will watch the balance of your bank account dwindle.
  • etc.
Section 3: The Strategic Parts of every email Lecture 10 01:22

There are three parts to every sales email:

  1. The Opener. This is what the recipient sees in the inbox. It consists of the Subject and the first 20 or so words of the email. If the opener is intriguing, the email gets opened; if the opener is boring, the email is skipped or deleted.
  2. The Benefit
  3. The Closer
Lecture 11 4 pages

There are some requirements you should meet when writing an email.

Especially, you should know how :

  • to choose the Sender, also known as the "from line"
  • to write the Subject line
  • to write a Call To Action
  • etc.
Lecture 12 5 pages

This is the Summary report of this Section

Quiz 1 3 questionsSection 4: Get Organized before writing an email Lecture 13 02:07

The Goal and the Conclusion are the first things you should think of when writing an email

Lecture 14 01:11

After the Goal and the Conclusion you should think of some arguments to give consistency to your email and then write some evidence to support those aguments

Lecture 15 01:45

The Call To Action and the Subject line are the last thing you should think of and write when preparing an email. Don't make the mistake 90% of the marketers do : they write the Subject Line before writing the other parts of the email. Avoid this !

Lecture 16 6 pages This is the Summary report of this Section Section 5: Mastering the Art of Writing Powerful Sales emails Lecture 17 08:15

Incredible strategies, tips and techniques to write your emails Subject Line

Lecture 18 07:43

Incredible strategies, tips and techniques to write your emails body

Lecture 19 08:11

Incredible strategies, tips and techniques to write your emails conclusion

Lecture 20 15 pages This is the Summary report of this Section Section 6: Let us Practice What we've Learnt Lecture 21 03:38

You will learn in this lecture a useful list of what to do and what to avoid when writing a powerful email. You should observe them for your emails to get the job done : clicks, sales, etc.

Lecture 22 4 pages Quiz 2 3 questionsSection 7: Incredible Resources Lecture 23 06:59

All the email marketing experts are unanimous to say that:

80% of the success of a sales letter is determined by the headline and lead (i.e. the Opener). The number one job of the Opener is to get the email opened!

The subject line or title of the email is of utmost importance. It is the key component of the Opener.

You will learn in this Lecture some incredible formulas to write irresistible Subject lines. Lecture 24 5 pages

All the email marketing experts are unanimous to say that:

  • 80% of the success of a sales letter is determined by the headline and lead (i.e. the Opener). The number one job of the Opener is to get the email opened!
  • The subject line or title of the email is of utmost importance. It is the key component of the Opener.

    You will learn in this Lecture some incredible formulas to write irresistible Subject lines. Lecture 25 06:06

    There are at least as many ways to do a promotional email wrong as there are ways to get it right. You will learn in this lesson ten unforgivable mistakes that marketers make when writing their promo emails. Learn to avoid them in order to maximize your CTR and sales.

    Lecture 26 5 pages

    There are at least as many ways to do a promotional email wrong as there are ways to get it right. You will learn in this lesson ten unforgivable mistakes that marketers make when writing their promo emails. Learn to avoid them in order to maximize your CTR and sales.

    Lecture 27 04:44

    Affiliate marketers depend on having their promo emails opened, read, and acted upon. Unless those three things happen, the affiliate marketer will pretty much be out of the affiliate marketing business. There are some tips you'll learn that can help you achieve your email goals.

    Lecture 28 4 pages Affiliate marketers depend on having their promo emails opened, read, and acted upon. Unless those three things happen, the affiliate marketer will pretty much be out of the affiliate marketing business. There are some tips you'll learn that can help you achieve your email goals. Lecture 29 05:26

    The best way to extend your customers' life cycles and purchasing patterns with your brand, company or product is to understand them and know what they exactly want and will respond to. A thorough knowledge of your subscribers or customers will decrease the unsubscribe rates, increase the trust they placed in you and skyrocket your earnings, if and only if you comply with their needs.

    Lecture 30 Text The best way to extend your customers' life cycles and purchasing patterns with your brand, company or product is to understand them and know what they exactly want and will respond to. A thorough knowledge of your subscribers or customers will decrease the unsubscribe rates, increase the trust they placed in you and skyrocket your earnings, if and only if you comply with their needs. Lecture 31 10 pages

    There are about 200 words that can get you into spam trouble with your email content. That's not to say that you can't ever use these words, but it is to say that you should minimize them and certainly don't use them in the Subject Line. We've provided in this Lecture a complete list of spam-trigger words (the most recent version available).

    Section 8: Time to Get busy and Get money ! Lecture 32 01:57

    We are almost at the end of this email writing masterclass. It is time to take action or to apply whatever you've learnt...

    Lecture 33 01:59

    With all the SECRETS that you have learnt so far, you should be able Now to write a POWERFUL email. So what next ? After writing your email, you should send it to your subscribers because it is designed for them. But before sending your email there are some petite things you should observe. In this Lecture, you will discover them...

    Lecture 34 02:51

    Have you ever thought how to make enough money with this email writing course? If you have, you will get some answers in this lecture.

    Lecture 35 01:37

    We are closing this Course and would like to show you some helpful Links. These links will direct you towards some online resources that will help you manage effectively your online business.

    Lecture 36 01:44

    Congratulations ! You are done with this Course. We'd like to give you some precious advice right here. Thank you. We wish you ALL THE BEST in your Online Business...

    Full curriculum




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