How to write emails your readers can't resist opening

Section 1: Introduction Lecture 1 04:54

Introduction

Section 2: Purpose & Email Anatomy Lecture 2 02:17

Whats The Purpose Of Your Email Campaign?

Before you write a single email, or make a single dollar from your list, the first thing you absolutely have to do is to determine what it is you actually want to accomplish with your email campaign.

Lecture 3 02:23

How To Organize Your Email Campaign

To move people closer to making a purchase from you, you dont just send them sales emails all day. You need to use a number of different types of emails in your email campaign.

Lecture 4 02:57

How To Create Credibility With Your Subscribers

Having credibility with your subscribers is absolutely critical to your success. If your subscribers dont trust you or dont believe you know what youre talking about, then they sure as heck arent going to buy from you.

Lecture 5 03:49

How You Should Write Your Emails

So now you know why youre creating a list, and what your purpose for your email campaign is, its time to actually get started putting things together.

Lecture 6 04:57

How To Create Rapport With Your Subscribers

Along with building trust and credibility with your subscribers, another critical thing you have to do is build rapport with them.

Lecture 7 01:25

Writing A Call-To-Action In Your Email

One of the most important parts of your actual email is your call-to-action. You dont write emails to your list just for the sake of writing emails.

Lecture 8 03:39

Writing Headlines For Your Emails

The headline is one of the most important parts of your email. The headline is what draws the readers attention to your email. It tells them what the email is about and allows them to determine if theyre going to open it up or not.

Quiz 1 4 questionsSection 3: The 5 types of Email you will Write Lecture 9 02:51

How To Write Content Emails

Content emails should really be the backbone of your email campaign. This is where you provide high value advice and information to your subscribers, and its also how you build a relationship with them. The more great content you provide to them, the more they will come to know, like, and trust you.

Lecture 10 01:26

How To Write Free Gift Emails

These are some of the easiest emails youll write, but theyre also some of the most effective when it comes to building a relationship with your subscribers.

Lecture 11 02:39

How To Write Promotional Emails

These emails are the ones where you really make your money. Well, actually you really make your money when you build a strong relationship with your subscribers, but these promotional emails are where you collect the money.

Lecture 12 03:41

How To Write Feedback Emails

Feedback emails are when you send an email to your subscribers asking for feedback about something specific, and requesting that they actually reply to the email and give you their answers.

Lecture 13 01:52

How To Write Emails That Generate A Response

The key to getting a good response from your subscribers when you send them emails is to write each email as if you are writing to one person, and not to an entire list of people.

Quiz 2 4 questionsSection 4: The Secrets to Email Marketing Success Lecture 14 02:03

How To Properly Format Your Emails

Something most people dont pay enough attention to is the formatting of your emails. This is critical to getting a higher response to your emails.

Lecture 15 04:22

Why You Must Write Your Own Emails

When it comes to writing high-response emails, a lot of people get worried.

Lecture 16 03:38

How Often Should You Be Mailing Your List?

This is the type of question that pops up all the time when it comes to email marketing.

Lecture 17 06:42

How To Track The Success Of Your Campaigns

So weve talked about how important it is to track the effectiveness of your emails, and see where you can improve your campaign.

Lecture 18 03:02

The Biggest Email Marketing Myth

The biggest myth about email marketing is that you can create one product, setup one email campaign and just ride that out to riches for the rest of your life.

Lecture 19 05:52

How To Make Money From Your Subscribers In The Long Run

So now you know the importance of having to adapt and change to your market and your subscribers needs, instead of just relying on one product or one email campaign, heres how you can set your online business up for success.

Quiz 3 4 questionsSection 5: Wrapping -Up Lecture 20 02:34

Wrap Up

Full curriculum




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