Lead Generation with LinkedIn for your Business

Section 1: Start Here Lecture 1 05:28 Covering the basics of LinkedIn and explaining the benefits of using it for your business lead generation. Section 2: The Basics of LinkedIn - getting started Lecture 2 03:18

This lesson covers who uses LinkedIn and why you should. It covers the five different types of people that use it.

We will also look at the two types of LinkedIn accounts that you can have and explain how you can do everything in this course with the free basic account that everyone gets.

Lecture 3 05:10

In this lesson we will show you how to add a company page and what oyu need to pu ton it to get the most interest. We will exmplain why you need to post to your company page and how often.

In this LinkedIn Lesson you will learn how to track the restuls of your company page and what statistics LinkedIn has for you that is built in.

Lecture 4 02:15

Explaining the golden triangle using in marketing and how to apply it to LinkedIn. What post updates, comments and conversations you should be focusing on in LinkedIn to get you the most leads.

We will also look at whether your connections are likley to refer leads to you and what to look for.

Section 3: Settgin up LinkedIn Lecture 5 12:51 The main information you need to fill in on your LinkedIn profile. Lecture 6 18:52 Adding extra details to profile on LinkedIn. Section 4: Planning your LinkedIn time and your company Lecture 7 06:17

Planning your LinkedIn time, your company and statistics

Lecture 8 20:23 How to build your relationships within LinkedIn. Section 5: How to generate leads in LinkedIn Lecture 9 01:25

In this lecture I will help you work out who your perfect target market is and how to use LinkedIn to connect with the right ones.

Lecture 10 00:59

Here we will work out a clear objective of what your message is to your market.

Lecture 11 00:31

In this lession I will show you how to build a great relationship with your connections using the "Golden Triangle" method.

Lecture 12 01:00

During this lession I will show you a nugget on how to capture leads from your LinkedIn connections by sending them to a squeeze page or blog posts.

Lecture 13 01:03

Here we will learn the importance of following up and some easy ways to do this with the hidden tools in LinkedIn.

Lecture 14 09:51

Regular communication is best done when posting weekly and commenting on other blogs.

Lecture 15 09:41

This lesson will cover:-

  • Where to use recommendations
  • Using them everywhere
  • Ask connections for recommendations
Section 6: How to grow you connection to over 500 in 30 days Lecture 16 11:15 Lots of guidanace on how to grow your connections to over 500 in 30 days. Lecture 17 09:25

How to get recommendations from LinkedIn and how to organise your connections. Using your recommednations one you have them.

Section 7: Advanced LinkedIn Lecture 18 01:13

This lecture will cover what else you can do with LinkedIn once the basics have been learnt. This will cover areas like Adverts, the mobile app and content mangement planning.

Lecture 19 02:38

In this lesson we will look at what adverts are and how to create them in LinkedIn. I will show you how to target specific groups of people in LinkedIn based on their profiles.

Lecture 20 01:29

Here we will explore how you can sponsor your content to get better exposure.

Lecture 21 01:41

Let look at how to convert your leads from your connections in LinkedIn using squeeze pages on your website.

Lecture 22 01:11

Find out what data LinkedIn is using to target ads at you and ask your customers for theirs to improve your targeting.

Lecture 23 02:46

In this session I will show you how to get LinkedIn to create plugins for your website or any other online media to encourage people to connect with you.

Lecture 24 02:53

This lecture will show you what the benefits are of using Linkedin Pulse to create articles that will get you more exposure to your potetnial leads and build your creadability.

Lecture 25 00:41

Here we will look at the benefits of using the Linkedin App to build your connections and have all your contacts syncronised onto your mobile device.

Lecture 26 04:01

Did you know that LinkedIn is one of the most effetive jobs boards? Here we will explore how you can advertise jobs for you company and how easy it makes it for potential staff to apply. With them applying through Linkedin you have much more informaiton than with the standard CV uploads from agencies.

Lecture 27 07:10

In this lesson we will look at how to plan your content to post on Linkedin and teach you how to use a program to schedule your posts for the most efficient time as possible. This lesson will also help you with posting your other social media engagement pieces when you are ready while getting them live at the best time possible.

This is a bonus lecture covering one of the most popular social media management programs that you can get for free.

Full curriculum




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