Facebook Ads Mastery - Udemy

Section 1: Introduction To The Course Lecture 1 01:18

In this introduction I will show you why you should be utilizing Facebook Ads in your marketing efforts. Facebook gathers tons of data on its users and you can leverage that to find a highly targeted audience.

Lecture 2 09:05

Big Blue is always watching and I will show you why the Facebook ads platform is so powerful and creepy at the same time!

Section 2: Why And What Are You Advertising In The First Place? Lecture 3 07:34

Here I will cover some specific goals that you aim to achieve with your ads. Defining the purpose of your campaign will dictate which ad type you choose, what audience you are going after, and also how much you will pay.

Section 3: What Are The Different Ad Types I Can Choose From? Lecture 4 03:17

The Ads Manager section is like your central hub for Facebook Ads. This is where you will access all of your ad account information and possibly create your ads from. Lets navigate all the options here so you know your way around.

Lecture 5 04:44

You have taken the time to put together a Facebook page for your business but what good does that do if no one see what you are posting? Here I will cover if running a "page likes" campaign is the right way to do it.

Lecture 6 15:14

Native ads or "ungated" content needs to be part of your Facebook ads strategy. This lesson will explain those terms, show examples, and discuss the importance in regards to increasing the effectiveness of your ad campaigns.

Section 4: You Have Defined Your Ad Objectives...Now It Is Time To Define Your Audience! Lecture 7 16:42

Let's take a look at Audience Insights which is a powerful tool Facebook has provided their marketers to really gauge your target audience.

Lecture 8 09:32

It is time to really define your target audience and I am going to show how to best utilize AI to maximize your ad results.

Lecture 9

More Tips and Tricks To Find A Targeted Audience

06:07Section 5: Tracking Results Part I Lecture 10 12:36

What is a custom audience and how do I build one? We will answer those two burning questions and show you how to get it all set up for success!

Lecture 11 06:16

You want conversions right? Well you need to be able to gauge where those conversions are coming from so you know the most effective means to spend your hard earned ad dollars. A lot of people miss this step so that is why I chose to show you before we even put our ad together.

Lecture 12 08:34

If you have a WordPress website then this video is going to show you what you need to do to install both your custom audience tracking pixel and conversion tracking pixel to your site. This method is only for WordPress sites so you may need to contact your IT person to install the pixels on other site builders. Besides the video there are several image files to reference as you implement these pixels onto your site.

Section 6: How Do I Finally Get My Ad Set Up? Lecture 13 17:03

Here we will learn to create an ad from the Ads Manager platform. First we will walk through a "Boost Post" (otherwise known as "Page Post Engagement") ad from start to finish.

Lecture 14 14:45

Now that we are familar with creating an ad in Ads Manager let's take a look at the other ad types available such as "Clicks To Website".

Lecture 15 05:51

"Web Conversion" ads are similar to "Clicks To Website", but Facebook will try to deliver your ad to those users in your audience "most likely" to convert.

Lecture 16 09:46

If you are wanting to get more page like and build an audience then "Promote your Page" is the way to go!

Lecture 17 04:03

The Power Editor is not for the faint of heart. It can be intimidating when first building Facebook Ads but once I show you around you will see why this is the tool you want to be using from the start.

Lecture 18 19:39

See how powerful the Facebook Power Editor is as we build a campaign and find some techniques that aren't availabe in the regular Ads Manager.

Section 7: Video Ads Lecture 19 06:10

In this video ad intro we'll take a look at a mobile video ad I posted and some key Facebook video factors to keep in mind.

Lecture 20 10:30

I prefer building all of my ads in power editor and that is no different with the video ads. Here I will show how to set up both a "click to website" ad using video (new feature Facebook has rolled out) and a "video views" ad.

Lecture 21 03:08

Use Facebook Reports to view other video ad metrics such as "average time viewed" that aren't available in Ads Manager.

Section 8: Re-Targeting Lecture 22 08:49

Your ads have been delivered, you are starting to see results, and that custom audience you added is starting to get filled. Now is the time to capitalize on that momentum and get your product/offer seen a second, third, or fourth time to hopefully increase your conversions.

Section 9: Tracking Results Part II Lecture 23 06:42

After you start your campaigns you need to keep an eye on them to determine the "winners" and "losers." Here we will take a look at the different metrics available so we can gauge the effectiveness of our campaigns.

Section 10: That's A Wrap! Lecture 24

Congrats! You finished Facebook Ads Mastery!

00:53 Full curriculum




Facebook Ads Mastery - Udemy
Facebook Ads and Marketing from defining your objective, finding your audience, and building/tracking campaigns.

Facebook Ads & Facebook Marketing Mastery Guide 2015
Use Facebook marketing to excel your business! Take this top rated Udemy course to optimize your Facebook ads today!

Udemy free Coupons | Facebook
Udemy free Coupons. 790 likes · 16 talking about this. Start learning by 100% free coupon on Udemy courses

Udemy Coupons 100% Free | Facebook
Udemy Coupons 100% Free. 3,129 likes · 142 talking about this. The Complete Evernote Mastery Course Facebook Ads Retargeting

Best Udemy Coupons: Facebook Ads & Facebook Marketing ...
Best Udemy Coupons

2014 Facebook Advertising Tutorial Focusing on Facebook Ads Power Editor Mastery
This 2014 Facebook advertising tutorial shows how to use the power editor and ads manager.

79% off Facebook Ads Mastery course coupon $10
Coupon Details. Facebook Ads and Marketing from defining your objective, finding your audience, and building/tracking campaigns. Lectures 24 Video 4 Hours

[SHARE]Facebook Ads & Facebook Marketing Mastery Guide 2015
Found this coupon on another site and decided to share it with you guys. Good if you want to learn more about Facebook Ads. Coupon: Spoiler: Here https://www.udemy

[Get] Facebook Ads Mastery - bestblackhatforum.com
[Get] Facebook Ads Mastery . Code: https://www.udemy.com/facebook-ads-business-fb-marketing-advertising/?couponCode=FREEBIE1. find Quote. 06-24-2015, 01:05 PM .

Facebook Ads & Facebook Marketing Mastery Guide 2015 ...
Use Facebook marketing to advance your business and learn how to optimize Facebook ads for conversions, clicks and more!