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Six Essential Steps to Successful Online Marketing

Section 1: Intro Lecture 1 06:45
Welcome to the workshop! 

In this lecture, I'll let you know what's in store for the course for the next hour and a half.  

Lecture 2 31 slides

Here, you'll find the presentation slides so you can easily follow along. 

Section 2: Grow Your Business and Keep Clients Lecture 3 00:27 There are many strategies a business owner can implement to grow their business. We'll go over three of these strategies and provide a foundation for the six steps to successful online marketing.  Lecture 4 01:25 A business can lose customers for a number of reasons, but you'll be surprised to hear the major reason. (and the best part is that there's something you can do to fix it!) Lecture 5 02:27 In this lecture, you'll learn various strategies to keep clients and make your business run more efficiently.  Lecture 6 00:46 In the previous lecture, you learned about various strategies to keep clients. But there's more... in the second half of this lesson, you'll learn one of most important pieces of running a business and why it's so important.   Lecture 7 02:54 In this lecture, you'll learn an important method of accepting payments in your business and why it's so critical to the growth of you company.  Section 3: Building Confidence Lecture 8 03:18 Okay, so you didn't grow up on a computer and you may fear technology. But with this lecture, you'll learn that this fear is not real and you've been told things that just simply are not true! I'll clear things up! Section 4: How The Internet Is Used Lecture 9 01:55 Technology has advanced so quickly, that you may not realize how much impact the internet has made. With this brief lecture, you'll see how people use the internet and it will set you up for how you can use these ideas in your business.  Lecture 10 06:39 There are many ways businesses can use technology and the internet to keep their name in the spotlight. You'll learn four major categories of doing this so you can take it step by step.  Lecture 11 05:30 Continuing with this course, you've learned how people use the internet. Now it's time to fully understand how technology and the internet affect your business. You'll begin to grasp how YOU can use these advances to keep up with a tech savvy market.  Section 5: Before the Six Steps Lecture 12 00:51 Now let's get the show on the road with the six steps. But first, there are a couple of questions and a brief introduction.  Lecture 13 03:45 In this lecture, you'll learn what the six steps are and an overview of what's to come for the rest of the workshop. We'll go over each step in more detail in the next lectures.  Lecture 14 05:39 Knowing your market is arguably the most important piece of running a business. In this lecture, we'll start to put the pieces together to knowing your clients.  Lecture 15 05:31

This lecture walks you through an exercise to get really clear on your market. This is a mandatory exercise before learning and completing the six steps.  There is also a handout to help you follow along and complete the exercise. 

Section 6: The Six Essential Steps Lecture 16 04:09 Okay folks, here it is.... 

The first of six essential steps to successful online marketing. 

Lecture 17 06:25 The first steps is one that is often (if not most times) missed by business owners. You'll learn why it's so important and how to maximize your results.  Lecture 18 04:33 On to step 2 of the six steps. Much like the first step, you'll be surprised just how many business owners miss this step! Lecture 19 13:37 Step three is the most common starting point for most "new to technology" business owners. But as you see, there are two steps that precede. Learn why step three becomes easy when you follow the logical order.  Lecture 20 01:34 Step four of the sequence is revealed in this lecture. You'll also learn a common mistake business owners make and why step four is so important.  Lecture 21 03:34 Exercise 2 will help you develop your message to you audience and use in your efforts of online marketing. Be sure to watch the lectures in order because we are building a foundation for you to use the internet in your business.  Lecture 22 03:39 Most business owners start AND stop the process with step three. But only those who complete the entire cycle, including step five, will see acceptable results.  Lecture 23 00:56 Step six will seem so simple and obvious, but the fact is, many business owners do not get to this step. You're in for an eye opening, yet simple process to follow.  Section 7: The Action Plan Lecture 24 10:31
With this lecture, you'll get an action plan for you to use technology and online marketing in your business. As business owners, we are often overwhelmed with all of the tasks we must complete. Having an easy to follow routine makes online marketing efforts smooth.

Print out the action plan and use it over and over. 

And the best part is that you'll discover just how easy it is. You can do it! 

Lecture 25 02:43 The closing of the workshop will encourage you to implement your own strategies by using the steps taught in this course. 

A couple of questions are answered, so you'll benefit from hearing what other business owners struggle with. 

Thank you for taking this course!

Full curriculum




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