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How to Be a Facebook Marketing Master

Section 1: Course Introduction Lecture 1 01:25

An intro to the course.

Lecture 2 2 pages

A bit of background on your instructor, Brian Gray, the Marketing Sensei

Lecture 3 1 page

Join this Facebook group for extra tips, tricks, advice, and of course networking.

Section 2: Facebook Pages Lecture 4 05:12
  • The basic steps to create a Facebook Business Page.

Plus, how to KILL your Facebook Newsfeed so you don't get distracted while marketing on Facebook.

Lecture 5 09:22

Adjusting your FB Business page settings is important, don't skip this step!

Lecture 6 Text

How to optimize your page so it is more likely to be seen.

Lecture 7 08:10

How to use your Facebook Page Insights to analyse your progress.

Section 3: Facebook Business Manager Lecture 8 04:22

Facebook Business Manager is a new, and very cool new feature that makes life, as a Facebook marketer, much easier. I

Lecture 9 02:07

How to manage multiple pages using Business Manager

Lecture 10 02:22

How to review and manage your Facebook ads using Business Manager.

Lecture 11 02:13

How to manage your product catalogues, payments, and projects in Business Manager

Lecture 12 02:48

How to give agencies limited access, shared logins, and requests in Business Manager.

Lecture 13 05:17

Facebook has updated the look of their Business Manager (big improvement) and rearranged things a bit. In this lecture I cover all the changes in the new Business Manager.

Section 4: Facebook Audiences Lecture 14 06:39

Learn how to use your audience insights for market research and to find the right audiences for your ads.

Lecture 15 02:32

Part 1 of 2 on How to create a custom audience to use with ads.

Lecture 16

One More Way to Create an Audience

01:29Section 5: Facebook Ads Lecture 17 01:46

An introduction to some of the things you'll learn about running successful Facebook ads.

Lecture 18 02:09 Lecture 19 6 pages

Learn all about what types of ads are not acceptable on Facebook. DO NOT RUN ADS UNTIL YOU HAVE FINISHED THIS SECTION!

Lecture 20 03:50

How to use a custom audience with your facebook ads.

Lecture 21 08:29

How to set up and run a targeted Page Post Engagement (PPE) ad.

Lecture 22 06:32

How to run Page Post Engagement Ads part 2. More about PPE ads.

Lecture 23 04:34

How to Use Facebook Ads to Drive Traffic to Your Website

Lecture 24 04:13

How to use Facebook ads to get and track conversions on your website.

Lecture 25 05:04

How to use Facebook Retargeting Ads.

Lecture 26 02:56

How to create an ad to promote an event.

Lecture 27 07:57

How to Use the Facebook Power Editor

Lecture 28 04:48

Facebook has given their Power Editor a new layout, in this lecture I cover everything in the new Power Editor.

Lecture 29 08:45

Coming Soon!

Lecture 30 02:03

How to run different types of ads that won't appear on your Facebook Timeline (Darkpost ads)

Lecture 31 03:49

You know that pesky %20 text rule that Facebook has for ads? Here is a way around it!

Lecture 32 05:25

How to generate different types of reports for your Facebook pages and ad accounts.

Lecture 33 10:30

How to review and analyse your Facebook ad campaigns performance and get lower costs for ads.

Lecture 34 02:37

How to increase your spending threshold (how much you can spend on ads before Facebook bills you) to several thousand dollars.

Lecture 35 10:19

Everything you need to know about the Facebook Ads Manager

Lecture 36 08:25

How to set benchmarks for your Facebook ads.

Lecture 37

2015 Facebook Benchmarking Report

1 pageSection 6: Facebook Apps Lecture 38 02:09

An introdcution to some of the things you'll learn about for FB apps and tabs.

Lecture 39 02:41

How to add opt in and subscription form apps to your Facebook page.

Lecture 40 03:02

How to add a locations tab to your Facebook page.

Lecture 41 02:58

How to set up and run a sweepstakes app on your Facebook page.

Lecture 42 05:17

How to make different apps to put on your Facebook page.

Section 7: Facebook Fan Acquisition and Interaction Lecture 43 04:13

Will you pay for likes or try to get them organically? This is an intro to acquiring Facebook fans.

Lecture 44 07:54

14 Ways to get more likes and shares on Facebook.

Lecture 45 6 pages

How to get targeted likes on Facebook and how to engage your fans once they have liked your page.

Lecture 46 Text

How to interact with and respond to fans.

Lecture 47 08:50

How to use contests to get brand or product exposure, and to attract, engage and reward fans.

Section 8: Facebook Posts Lecture 48 03:09

The different types of posts you can create, and how to schedule them to post at a predetermined time.

Lecture 49 3 pages

How to make posts that people WANT to see.

Lecture 50 02:39

How to embed a Facebook post on your website or blog.

Lecture 51 1 page

6 Different Ways To Get Great Ideas for Post Content!

Lecture 52 10:59

Two ways to quickly and easily create great looking graphics (no skills necessary)

Lecture 53 1 page

Plus how to get a massive graphics pack for free.

Section 9: Facebook Groups Lecture 54 05:50

How to create and run a successful Facebook group.

Lecture 55 05:51

Finding groups related to your niche and what to do when you find them.

Section 10: Facebook Marketing Tools Lecture 56 08:24

Different 3rd Party options for reports, analytics, and publishing.

Lecture 57 04:10

How to add an opt in form into a post on your Facebook timeline to collect leads and grow your list.

Lecture 58

Adding an Opt In to a Timeline Post Part 2

1 page Lecture 59 05:46

Different tools that you can use to manage and run contests in your Facebook timeline.

Lecture 60 06:12

3rd Party Tools to Use with your Facebook ads for both research and improved ad performance.

Lecture 61 1 page

Part 2 of Facebook Ad Tools.

Lecture 62

Secret Facebook Marketing Weapon!

16:02 Lecture 63

Secret Facebook Marketing Weapon Part 2

1 pageSection 11: Facebook Marketing Strategies Lecture 64 02:47

How to use Cross Platform Strategies for increasing your number of Instagram, Youtube, Twitter, and Facebook fans.

Lecture 65 08:26

You may have heard of AIETA in marketing, and now you're going to learn AIETA (LA) and how to apply it to your FB marketing strategies.

Lecture 66 14:25

Strategies for making money in Affiliate Marketing on Facebook.

Section 12: Conclusion Lecture 67 Text Lecture 68 Text Lecture 69 6 pages

Facebook marketing resources.

Section 13: Bonuses Lecture 70

BONUS: How to make Facebook apps and get paid monthly for them

1 page Full curriculum




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