| Section 1: Introduction |
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| | Lecture 1 | | Text |
| Welcome to YouTube Marketing Mastery. There is supplementary material in the form of YouTube Marketing Manual, a book written by the instructor. Sections of the book are available with their corresponding lectures. This is every section compiled together. |
| Section 2: YouTube Interface |
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| | Lecture 2 | | 10:52 |
| The first place you arrive when you go to YouTube is the home page. There are many features as well as links to many other options available on this page. Knowing what you can access from the home page will make it easier for you to get around the whole website, not to mention help you learn about what is going on in the YouTube world. |
| | Lecture 3 | | 19:13 |
| There are many features that YouTube offers its users. Some features are for discovering others' videos and some features are for your videos. These range all over the place, from pages that provide information about your audience, to pages that can enhance what you've uploaded. |
| | Lecture 4 | | 09:55 |
| | Lecture 5 | Verifying Your Account for Additional Features | 01:52 |
| | Lecture 6 | | 06:55 |
| | Lecture 7 | | 09:16 |
| | Lecture 8 | | 03:18 |
| Enhancements adds elements to your video that can help keep your viewers glued to the screen. These are additional features that you can add to your videos to create a more creative experience. |
| | Lecture 9 | | 01:59 |
| Audio is very important to your video. Not only does it add professionalism to your production, but it can provoke emotion and help get your message across. Copy written audio is also one of the biggest problems to the uninitiated YouTuber. This video shows you how to never deal with those problems. |
| | Lecture 10 | | 14:49 |
| YouTube's video editor was lacking for a long time. It is now improved and finally, you can do almost everything you would need to create a fully edited and branded video for YouTube. This lecture shows you how to create professional looking videos with graphics, transitions, and audio; all within YouTube itself. |
| Section 3: Uploading and Optimizing Videos For Search Engines |
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| | Lecture 11 | | 04:37 |
| Optimizing your videos is one of the most important things you can do to get seen and improve search engine rank. Oddly enough, a lot of people aren't doing it at all and those that are, aren't doing it correctly. This lecture is the start of the optimization process. If you don't do anything else provided in this course, at least do this step. |
| | Lecture 12 | | 02:23 |
| When you upload a video you have a lot of places to enter information. Going beyond the information channels, there are advanced options that give you the choice to notify subscribers, approve/deny comments, turn off voting, and a lot more. |
| | Lecture 13 | | 17:06 |
| The description box is full of opportunity to optimize your videos, get your message discovered, and brand your business or products as best as they could. The description box allows vital elements to be placed in it that is not widely available anywhere else on YouTube. |
| | Lecture 14 | | 11:23 |
| Annotations are extra, clickable areas on your YouTube video that you can use in many different ways. Some annotations promote your website. Some annotations keep your viewer watching longer. Other annotations help increase your subscribers. There are many uses for annotations, yet a lot of businesses don't know exactly how to use them. |
| | Lecture 15 | | 05:16 |
| Not only do captions present the information of your video into text for hearing impaired individuals, it also helps with the search engines. Find out how to use captions to add that little bit extra that most other videos don't have. |
| Section 4: Views |
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| | Lecture 16 | | 03:06 |
| YouTube is a social site, yet it's so much more. Using other social sites to promote your videos will help increase views and get your brand and message out there to others. YouTube makes it very easy to do this. |
| | Lecture 17 | | 04:18 |
| Your YouTube videos don't need to simply sit on YouTube's site. You can embed them on your own website. There are many benefits to doing this, and it's easy too. Discover how and why your videos and your blog are perfect for each other. Wordpress is the blog in this example. The steps involved are similar to almost all other blogging platforms. |
| | Lecture 18 | | 04:14 |
| Comments are another example of YouTube's attempt at being social. Comments let others contribute as well as help provide you with other video suggestions. Comments let you connect with potential customers. See how comments can help you. |
| Section 5: Channels |
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| | Lecture 19 | | 19:38 |
| | Lecture 20 | | 06:33 |
| | Lecture 21 | How to Create a Custom URL for Your Channel | 02:54 |
| | Lecture 22 | Optimizing Your YouTube Channel | 12:49 |
| | Lecture 23 | One Channel Banner Artwork - How to Create Your Artwork for Free | 11:57 |
| Section 6: Analysis and Research Tools |
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| | Lecture 24 | | 09:08 |
| Looking for video ideas? Want to find viral videos before they get super popular? Want to have the inside scoop on what is going on in the YouTube universe? YouTube trends is a great place to start. |
| | Lecture 25 | | 06:18 |
| Have a business or product that fits a certain age, gender, or location demographic? The trends dashboard is a great place to see exactly what those demographics are interested in. |
| | Lecture 26 | | 01:55 |
| | Lecture 27 | | 02:09 |
| YouTube Charts is another place to get valuable information on your target demographic and the videos that are popular with them right now. |
| Section 7: YouTube Analytics |
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| | Lecture 28 | | 14:49 |
| Analytics is dedicated to provided stats on just about anything you would want to know about your YouTube videos. Analytics consists of tools that give you information such as: View counts Viewer demographics Traffic sources Audience retention A lot more YouTubers that use Analytics have a lot more information at their disposal that those that don't. All of the professional YouTube channels rely on Analytics for a wealth of information. |
| | Lecture 29 | | 04:24 |
| Section 8: Bonus Sites |
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| | Lecture 30 | | 01:19 |
| This neat tool lets you see how fast your video is streaming compared to other videos. This is a handy diagnostic tool that many people don't know about. |
| | Lecture 31 | | 08:59 |
| Want to try out new features YouTube rolls out before anybody else? This is where you can find them. Some are good, some are bad. You'll never know until you try. This is always changing and is a great way to see what YouTube has up its sleeve for the future. |
| | Lecture 32 | | 05:01 |
| Linked Tube continues on where YouTube annotations left off. This site lets you add extra interactivity to your videos. Can only be used for embed codes. |
| Section 9: URL and Embed Strategies |
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| | Lecture 33 | | 08:25 |
| You can share your videos in many different ways. One way is by sharing the link. You can do certain customizable tricks with with this link. |
| | Lecture 34 | | 17:14 |
| YouTube's embed code gives users a lot of options. Learn how to tweak the embed code to get your videos to do what you want them to do. |
| | Lecture 35 | | 02:38 |
| This lecture goes beyond simple embed code customization and takes it to a more advanced level. Customizing your embed code can help take your video to another level. Learn how to remove YouTube's branding, avoid viewers leaving your website, add branding, add customization, and control YouTube embed codes like never before. |
| Section 10: Marketing Strategies |
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| | Lecture 36 | | 10:45 |
| | Lecture 37 | YouTube Live Encoder Settings | 06:52 |
| | Lecture 38 | | 04:39 |
| Once you know all the ins and outs of YouTube's interface, you can use that knowledge to really add to the marketing potential of your videos. Playlists are one great way to market with your videos. Discover playlist marketing techniques that will help get more views and optimize your videos that much more. |
| | Lecture 39 | | 01:45 |
| Here are more options you can use with your playlists. Continued from the last lecture. |
| | Lecture 40 | | 01:36 |
| Riding others' views is a marketing technique used to take advantage of other user's video views. When done correctly, this will help snag potential customers. |
| | Lecture 41 | | 02:44 |
| In the world of YouTube, information and good content is king. Sometimes your videos (or other's) might contain a little filler before the good content. You can now set where you want a video to start and stop within your playlists. This helps provide your viewers with a shorter, more valuable viewing experience. |
| | Lecture 42 | | 03:42 |
| YouTube comments won't let you put a URL in to be visible. There is a way to make a URL visible using playlists. Here's how to do that. |
| | Lecture 43 | Banner Marketing and Branding | 01:31 |
| | Lecture 44 | | 02:32 |
| Creating custom thumbnail images for your YouTube videos was a big request for a long time. Now YouTube makes it available to certain YouTubers. If you are lucky enough to have this features, here is how to use it to your advantage. |
| | Lecture 45 | Build Conversations and Gain Comments With Your Content | 02:09 |
| | Lecture 46 | Watch Time - More Important Than Views | 02:42 |
| | Lecture 47 | | 01:27 |
| YouTube subscribers are very important. What if you have a video on your blog where it's not easy to get visitors to subscribe? Now you can create a subscribe widget so visitors to your website never need to leave yet they can still subscribe to your channel. |
| | Lecture 48 | Marketing With Annotations | 10:02 |
| | Lecture 49 | | 01:24 |
| | Lecture 50 | | 05:51 |
| If you have subscribers, you can post messages to them. This helps increase views and get a dialogue going. Learn how to use this feature here. |
| | Lecture 51 | | 02:33 |
| You used to be able to see every tag of every video. Now, YouTube has made that unavailable, but there is a way around that. Learn how you can find important tags of any video on YouTube. |
| | Lecture 52 | | 03:38 |
| Having a clickable link anywhere on YouTube is very important since they don't allow that to happen that often. Associated websites opens up a whole new world of clickable links to your website. Discover what you can do with this awesome feature. |
| Section 11: What NOT to Do |
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| | Lecture 53 | | 1 page |
| At this point in the course students should know what they need to do and how to do it when it comes to using YouTube. This class covers techniques and practices that are not only unethical but usually costly. Here is a list of what you should NOT do with your videos. |
| Section 12: Conclusion |
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| | Lecture 54 | | 04:24 |
| | Lecture 55 | | 03:23 |
| This is it. You finally reached the end. Good job. This lecture wraps up everything that was covered in the course and provides a bit of extra advice. |
| Section 13: Content Creation - THE Most Important Marketing Effort You Can Do |
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| | Lecture 56 | Constantly Create Content | Text |
| | Lecture 57 | Video Style 1: Educational | 01:05 |
| | Lecture 58 | Video Style 2: News/Information | 02:59 |
| | Lecture 59 | How to Get News/Education Video Ideas | 02:42 |
| | Lecture 60 | Video Style 3: Entertainment | 01:33 |
| | Lecture 61 | Video Style 4: Inspirational | 01:34 |
| | Lecture 62 | | 01:22 |
| Section 14: Google+ Integration |
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| | Lecture 63 | How to Disconnect and Connect a YouTube Channel to a Google+ Profile/Page | 03:11 |
| | Lecture 64 | Understanding Google+ Profiles and Pages | 05:24 |
| Full curriculum |