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Understanding Social Media Measurement - Udemy

Section 1: Introduction to Social Media Measurement Lecture 1 01:32 This brief video is an introduction to myself, and a brief overview of what to expect when you take the course, Understanding Social Media Management. Lecture 2 01:34 This lecture, Introduction to Social Media Measurement gives you an overview of what social media monitoring is.  Section 2: Importance of Measuring Social Media Activities for Brands/Business Lecture 3 03:33 This lecture covers the importance of social media monitoring and how it is helpful to companies, and even individuals.  Section 3: Understanding ROI and ER (Engagement Rate) Lecture 4 04:43 In this lecture, the formulas used to measure social media activities are covered in detail. Lecture 5 1 page The formulas for ROI, ER, Tweet Engagement and Facebook Talk Density are given in this pdf, so you are aware how stats from social media and online activities are collected. Section 4: Quantification of Social Media Lecture 6 02:34 In this lecture you will understand the reason that all of your activity online cannot be measured. An introduction to the three main social measuring platforms is in this lecture as well.  Section 5: Introduction to Klout and What it Measures Lecture 7 09:45 The lecture covers the purpose of the social media measuring platform Klout, it's scores, and why it is in your best interest to have a higher than average score. Lecture 8 14:46 In this lecture, the overview of the Klout dashboard, profile and other settings are covered.  Lecture 9 06:40

This lecture covers more detail about the Klout dashboard and what to look for. 

Section 6: Introduction to Kred and What it Measures Lecture 10 06:36 Kred, the second social media measuring platform is covered in this course. Kred's scoring system, communities and platform is taken apart in this lecture. Lecture 11 09:32 The Kred platform is covered and explained in this lecture.  Section 7: Introduction to PeerIndex and What it Measures Lecture 12 01:28 This lecture covers the third social measuring platform, PeerIndex, and how this system measures your social media activity.  Lecture 13 06:31 In this lecture, the platform of PeerIndex is explored and covered.  Section 8: How to Improve Social Media Engagement Lecture 14 00:38

In this lecture, you are given a very brief introduction to what social media engagement involves. 

Lecture 15 05:35

In this lecture, you will find out what is involved in successfully engaging with others online by using Twitter. 

Lecture 16 02:55 In this lecture, you will find out what is involved in successfully engaging with others online by using Facebook. Lecture 17 05:57

In this lecture, you will find out what the basics that are involved in successfully engaging with others online by using LinkedIn, Google Plus and Quora. 

Lecture 18 8 pages This lecture involves examples and other useful information on successful social media engagement in a pdf file.  Section 9: Resources to Find Ideal Networkers Lecture 19 02:33 In this lecture, you will discover that there are certain groups in different networks that are dedicated to helping one another improve their social engagement.  Lecture 20 1 page This lecture only involves a list of helpful resources in regards to specific networks and groups that are dedicated to online engagement. You will also find some resources on other useful tools that you should utilize for your social media efforts.  Full curriculum




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