Twitter Marketing - Udemy

Section 1: Twitter Seo Course Overview Lecture 1 10:15 Twitter for business requires entrepreneurs and small businesses employing a three-prong, strategic approach to gaining brand recognition online;

1. Geo-specific #hashtags, keyword rich links and effective Tweets Seo
2. Setting up all Twitter profiles in a way that is attractive to organic search rankings
3. Managing Twitter profiles in a way that always, without exception, gives 'direct calls to action'

Twitter SEO allows marketers to immediately enter competitive markets on Google, Yahoo and Bing by placing keyword specific profiles in high, organic search position.

Lecture 2 09:22

In this lecture, we give hard proof that not only does our SEO processes work to achieve our Internet marketing goals, but across many keywords; your's included!

Section 2: Twitter Backgrounds Lecture 3 04:21

Twitter backgrounds are much more than just a great background which hold visitor attention! Backgrounds have SEO value when online marketers understand that every asset uploaded to a social media website like Twitter, holds the ability catapult sales messaging into top Google, Yahoo and Bing search rankings.

Twitter backgrounds have the following brand identity benefits;

1. Can be contain an upload keyword designation (more commonly called 'alt tag')

2. Keeps page visitors engaged when compared to the hundreds of millions of other BLAND templates used by other marketers

3. Gives direct, brand specific calls to action which will result in higher website click thru rates

4. Once designed using an easy, online generator, can be used multiple times across many keyword specific profiles

In this lecture, we show some of our designs using an easy tool located at Freetwitterdesigner.com

Lecture 4 09:51

The economies of scale have drastically reduced the cost of operating which allows for easier market entry for entrepreneurs and small business over the last 12 years. Part of 'boot strapping' a start up taking advantage of the hundreds of millions of free, royalty and cost free design assets online.

In this lecture, we take students to one of our favorite asset website located at Iconarchive.com. This tool allows marketers to not only be as creative as possible but further offers cost free, professional designed social media icons.

Lecture 5 08:53

Although much misunderstood and certainly little used by online marketers, stock photos enhance the quality of any online presentation effort. However, one must understand both where these assets are located and further, why it is NEVER necessary to pay for photos of professional models.

In this lecture we take students to our super-secret source of stock photos which are free, professional, easy to download and readily available regardless of industry specific keyword need.

Lecture 6 05:24

Stock photos are one of the most needed yet under utilized design assets within the online marketing industry. Never pay for these from those websites which mislead with headlines such as 'Free Photos' when what they mean is after the first charge, ongoing use is free!

In this video tutorial, we teach students to prepare these photos for use with Twitter backgrounds.

Lecture 7 09:29

Background color selection must be carefully considered and effectively deployed. If too loud (orange, yellow, lime green), it will quickly chase future customers away and if too boring and not engaging enough, won't have the desired effect.

On this tutorial, we first select and then test our background selection.

Lecture 8 07:31

Once background colors are selected effectively @ freetwitterdesigner.com, it is now time to add a stock photo, icon or shape to enhance Twitter background design. After preparing the stock photo, removing conflicting backgrounds using a simple Powerpoint program, insert it into your background.

Further, positioning the image for maximium eye appeal is critical to a successful design.

Lecture 9 06:54

After selecting color, stock photo or social icon, it is now time to insert text. Your background text should have only once purpose - give Twitter profile visitors instructions, AKA 'Direct Calls to Action' which results in websites visits.

In this lecture, we teach students to maximize text insertion, create a trail which leads to a strategically placed website link.

Lecture 10 03:47 Now the Twitter background image is EASILY designed using www.freetwitterdesigner.com, it is time to;
  • Save image
  • Crop out present url (if you choose to)
  • Save image as keyword focused 'alt tag'
  • Prepare for upload

In this lecture we teach students to put the finishing touches on this first cut of Twitter backgrounds.

Lecture 11 09:31 When uploading your new, SEO 'alt-tag' background, tweaks to
layout, text or other area may be required. The Twitter background
designer appears one way but when uploading, Twitter appears somewhat
different and thereby, your background will require tweaks. Here are
areas which should be examined for upgrades;
  • Stock photo image may require being moved to more closely align with Twitter's layout
  • Text font may need to be changed, size increased
  • Background color may require being changed or shade tweaks

In this tutorial, we demonstrate what to look for when determining needed upgrades to backgrounds.

Lecture 12 03:22

When uploading your new, SEO 'alt-tag' background, tweaks to
layout, text or other area may be required. The Twitter background
designer appears one way but when uploading, Twitter appears somewhat
different and thereby, your background will require tweaks. Here are
areas which should be examined for upgrades;

 

  • Stock photo image may require being moved to more closely align with Twitter's layout
  • Text font may need to be changed, size increased
  • Background color may require being changed or shade tweaks
In this tutorial, we demonstrate what to look for when determining needed upgrades to backgrounds.
Section 3: Twitter Headers Lecture 13 08:23 When uploading your new, SEO 'alt-tag' background, tweaks to
layout, text or other area may be required. The Twitter background
designer appears one way but when uploading, Twitter appears somewhat
different and thereby, your background will require tweaks. Here are
areas which should be examined for upgrades;
  • Stock photo image may require being moved to more closely align with Twitter's layout
  • Text font may need to be changed, size increased
  • Background color may require being changed or shade tweaks
In this tutorial, we demonstrate what to look for when determining needed upgrades to backgrounds.
Lecture 14 08:17 A Twitter header is critical to increasing website visits and ROI.
In this area, most marketers fail to yield results as measured through
website tracking software. Header backgrounds must be;
  • Have website link inserted to the EXACT page on a site where 'delivering on the promise' occurs
  • Have a dark background to contrast white, Twitter font color
  • Be clear, concise and demand action

In this lecture, we teach students how to achieve an effective header with direct calls for action.

Section 4: Optimized Profile Creation Lecture 15 09:46

An optimized profile is the heart of any Twitter marketing profile set up. All former sections have lead to this; time for SEO strategy deployment! There is no part of the sign up process which shouldn't be examined in light return on investment needs.

Signing up for Twitter with an unknown username, company or even personal name will yield no significant traffic especially for new business.

Lecture 16 04:40 Editing Twitter profile settings is crucial to creating not only a 'no further maintenance required' profile, but streamlining the process of when and how future customers contact you. Editing profiles and stripping them down in a way which requires never a return visit by is critical for the following reasons;
  1. Not answering emails on any profile accept main customer contact profiles
  2. Localizes settings in a way which gives customers very few options except respond to a direct sales call to action or leave
  3. Won't add to an already heavy Internet marketing load

In this lecture, we teach students to strip a profile down in a way which allows a 'set it up and go' benefit.

Lecture 17 09:37
Alt tagging (optimizing for SEO) image descriptions allows photo image search indexing as well as further increasing SEO strength of your profile(s). Images, regardless of section of profile used with, have the following benefits;
  1. Increases SEO profile strength resulting in higher search engine rankings
  2. Defines brand messaging
  3. Sets messaging apart from competitors through higher profile engagement

In this lecture, we teach simple alt tag tips and tools which combine Seo needs with brand messaging requirements.

Lecture 18 07:58
Another area of your new Twitter profile which requires alt tag (image) optimization is the Twitter background. In this tutorial and assuming the image was designed using the free tools at www.freetwitterdesigner.com, tweaked and prepared for upload, we teach you to alt tag it!

Learn to continue building profiles strength for Google, Yahoo and Bing keyword indexing and effectively communicating brand messaging.

Lecture 19 10:08
From an on Twitter website perspective, nothing is as critical as is the Seo defining hashtag! Hashtags assist marketing efforts, ONSITE, in the following ways;
  1. Define sales messaging and content value proposition
  2. Allows Twitter indexing BOTS to effectively categorize and serve content to audiences most likely to be interested
  3. Further defines multi-media assets like video, tweets, images and keyword rich website links

In this lecture, we give best practices using hashtags.

Lecture 20 12:56

In this lecture, we review the previous the entire profile set up to make sure it aligns with previously stated SEO goals.

Section 5: Content Multiplication Lecture 21 11:21

Now that you've set up your keyword profile, it is time to set up others by using various industry specific keywords to spread your sales and organic ranking messaging across Google, Yahoo and Bing.

Lecture 22 12:29

Viewbix is a great way to increase video engagement and with the ability for viewers to click a link IN THE VIDEO, user engagement will dramatically increase.

Lecture 23 10:37

Viewbix is a great way to increase video engagement and with the ability for viewers to click a link IN THE VIDEO, user engagement will dramatically increase.

Lecture 24 13:55

Now that the Viewbix, Direct Call to Action is created, you are are ready to share. Once keyworded, it is now time to embed this video to increase website traffic.

Lecture 25 13:08

Twitter Hashtag SEO must extend beyond the reach of personal and business keyword selection. In this video lecture, we take hashtags one step further with first researching profitable keywords used by competitors.

Lecture 26 09:13

Twitter Hashtag SEO must extend beyond the reach of personal and business keyword selection. In this video lecture, we take hashtags one step further with first researching profitable keywords used by competitors.

Lecture 27 05:27

The tools available for Twitter marketers extend far beyond this ultra popular social media site. There are dozens of other websites set up to service marketing needs, most of which are free. In this video lecture, we review one such tool.

Section 6: Twitter SEO | Twitter Marketing Lecture 28 09:17 In our final lecture, we give an overview of key points and send you on to our MASSIVE course library. Section 7: Twitter Basics Course Extras Lecture 29 32:30

This course extra gives Twitter Basics marketing best practices.

Lecture 30 39:41

In this video lecture, we take training 'back to the basics' with Twitter mastery.

Lecture 31 46:56

In this video lecture, we take training 'back to the basics' with Twitter mastery.

Lecture 32 01:10:54

Learn to locate the all important sales leads in this video course extra.

Section 8: Twitter Marketing - Course Extras Download Lecture 33 13 pages

This exciting download outlines the top 140 Twitter tools to super-charge your marketing efforts!

Lecture 34 8 pages

Top Twitter brand messaging experts share FREE insight in this download!

Lecture 35 50 pages

Learn to easily sort through and master this ultra-competitive, onsite landscape with this rocket fast download!

Lecture 36 34 pages

Get the the 70,000 FOOT Social Media Landscape view with this informative download!

Full curriculum




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