A short introduction about the course, what you'll learn and also a bit about me, your instructor.
This lecture provides an initial look at the differences between the types of B2C and B2B emails as well as basic design considerations.
What do you need to be aware of when it comes to B2B SPAM Filters and what can you do to avoid them? This video has the answers.
Increase reader engagement by following the 3 Second Rule!
This lecture looks at 4 key focus areas for your B2B email design to help you improve Clicks and engagement.
A short look at considerations for Open Rate vs. Click Rate, Bounce notifications and Unsubscribes.
How to ensure successful split tests and how you can use variants and dynamic email content to improve results
Send Times, Burst Send, Repeat Sends
This lecture looks specifically at the world of B2B digital marketing and provides an understanding of lead generation, lead scoring, lead nurturing and how to interact with a Sales Team.
Walking through a basic email marketing automation flow with lead score triggers.
A look at some of the more advanced uses of Email Marketing Automation including the promotion of multiple products with nurturing emails.
Taking a look at how to craft buyer personas and how they are used as part of Content Marketing.
Blogs, Whitepapers & Case Studies
An overview of SEO, what it is and what signals Google looks for when ranking websites.
An overview of what PPC is and how you can use it as a digital marketer.
This lecture provides a basic overview of what Responsive Design is and how it works.
A quick guide through the power of Google Analytics and why it needs to be the first thing in your digital marketing toolkit.
Webmaster Tools is another great free tool from Google that sites well alongside Google Analytics and helps you understand what is actually happening on your website. This video provides a walkthrough of what it includes.
On 21st April 2015 the Google Algorithm updates to place more focus on mobile - this video walks through the things to check in Google Analytics and Google Webmaster Tools to ensure your mobile website makes the grade.
Ever felt like an advert is following you around the internet? This is re-targeting and this video gives you a brief overview of how it works.
You can re-target people who visit your website by showing them adverts on Twitter.
Facebook provides slightly different options for re-targeting, this video investigates what they are.
Basic Marketing Automation Slides
The Ultimate Guide to Digital Marketing. My Account; Who are looking for a guide to help them set up a new brand or business successfully online quickly,
The Ultimate Guide to Digital Marketing
Proven digital marketing tools and strategies to help build your brand, engage customers and generate customers online.
The Ultimate Guide to Digital Marketing - Udemy
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The Ultimate Guide to Digital Marketing: Proven Tools and Strategies to Help Build Your Brand, Engage Customers and Generate Sales Online (English Edition) eBook
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The Ultimate Guide to Digital Marketing | WebiMax
Home » Resources » Digital Marketing Guide. The Ultimate Guide to Digital Marketing. In an age when people are much more likely to turn to the Web than the
Ultimate Guide to Digital Marketing in a Data-driven World
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The Ultimate Guide to Digital Marketing in France
Make the most of the huge opportunities in the French market, with this Ultimate Guide to Digital Marketing in France. Tips and insights to drive ROI.
Ultimate Guide to Digital Marketing in France
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