Hello Udemy Students!
I have over seventeen years of experience planning and executing successful, award-winning multimedia B-to-C and B-to-B direct marketing campaigns for clients in a variety of industries. Many of those years were spent in front-line account management positions with leading direct marketing agencies. In a business where your work is completely measurable down to the last penny, it is more important than ever to understand how to marry sound target marketing strategy with effective tactics.
My course is all about sharing the most practical information and advice that you can apply to your marketing career right away, whether you are fresh out of college or a seasoned business professional who is managing a direct marketing operation for the first time. I've packed this course with essential knowledge that will help you learn the language of DM and execute effective, profitable customer acquisition campaigns immediately.
As one of the first students to earn a MS in Direct Marketing degree 100% online several years ago, I appreciate the opportunity and the challenge of virtual-learning. It's my pleasure to share these experiences with you via Udemy to help you become smarter, successful marketers.
Join me today!
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