This lecture is written out to explain a little about myself, why I created the course and the Learning Outcomes you can expect to achice after you have comopleted the course.
In this lecture we cover the things you will need eventually to succeed in this course and make your business profitable by using social media, including what you need online and offline.
In this lecture we cover why monetization does not necessarily equal profits. We look at the traditional online sales funnel and go through the various stages of activity and the tools needed to monetize online.
In this lecture we cover what the acronym C.O.S.T. stands for. We also look at why the hourly rate and cost of social media activity is important to figure your profits.
In this lecture we make the process of sales and the process of marketing clearer. We go through a chart and do a line by line explanation showing the real difference between marketing and sales so you can clearly focus on the part that give you return a on your investment.
Earlier we looked at the big picture of the social media sales funnel. Just because we do all of this activity, that does not necessarily make it profitable. So in this lecture we cover the differences between from social media sales funnel and the social media profit funnel. The key difference is profit testing. We introduce the stages of profit testing and look at how the profit map is laid out step by step.
In this lecture we cover the concept and practice of converting hours to factions. This lecture is accompanied by a downloadable PDF conversion chart. We will demo the process of entering an hourly rate and times in the Social Media Profit Calculator.
In this lecture, instead of just going over targeting in general, we go through specifically how a business reaches their target customer so you can find the accurate cost right off the bat. We also visit a website that shows you how to capitalize on Pop Ups and Exit pops in the sales cycle.
In this lecture we see the total cost for hourly rate, time for social media activity, and advertising. This is a very short and self-explanatory lecture.
In this lecture, instead of exaggerating your expected income we set realistic expectations based on industry research. This way you can spend your time and money more wisely.
In this lecture we cover you get more than just math formulas. This video is accompanied by a downloadable spreadsheet so you can don't have to deal with the formula manually.
This lecture is a brief summary to see what we have learned up to this point. Its like looking at a map and saying You are here. This orients you to where we are so you can better see where we are going.
In this lecture, instead of just showing charts and graphs, this video gives you a click by click demonstration so you can see a complete walkthrough for tracking sales and marketing with the calculator's breakdown of amount invested, gross sales, net profit, customer acquisition cost and ROI.
In this lecture we cover more than theory. We go over hard numbers with a range of price points so you can get crystal clear on where you can lose money and where you can profit.
- The $20 price point
- The $50 price point
- The $100 price point
- The $500 price point
- The $1,000 + price point
In this lecture, instead of stopping at the short term, this video gives you sample projections so you can better plan for months and years ahead.
- 1 day
- 1 week
- 1 month
- 1 quarter
- 1 year
This is more of a congratulations letter than a lecture. Now you should have a clear understanding of how you are going to make a profit. I encourage you to keep using the system and the Social Media Profit Calculator to your advantage.
This document contains all of the links to donwoad the suppleametal xls and PDF ducuments.
These are the slides for Module / Section 2.
These are the slides for Module / Section 3.
These are the slides for Module / Section 4.
These are the slides for Module / Section 5.
These are the slides for Module / Section 6.
These are the slides for Module / Section 7.
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