Spaced Repetition is the first lecture for a reason: this is how we learn. We want to teach our visitors
- Who we are
- What we do
- The benefit of using us
Understanding this simple concept will change the way you look at your marketing.
The Product Benefit is all about one simple idea: If you cannot tell a website visitor the benefit of using your product, why should he?
The Unique Selling Proposition - Think for a minute; what do you do better than anyone else? What aspect of your business shines better than any competitor? It often takes time to come up with your unique selling proposition but its worth the effort.
The Credibility Statement is an important step in the process of turning prospects into customers. If the customer doesn't know you can do the job, why would he give you a credit card number?
Branding is a well worn idea in marketing for a reason: its a your image, its how your customers perceive you. In this video, we define branding and explain why it's important to your success.
Compelling text is... not to put too fine a point on it, where the sale is made! We will use everything we have learned to this point to tell the visitor why he NEEDS our service.
The Death of SEO explores the dirty little secret most web designers don't share with their clients. It is difficult (read almost impossible) for the average, small business to rank for most common search terms in search results. Even if the website ranks, it may end up below the fold with few if any visitors. And that's the way Google wants it! We explain why in this video.
The Sales Funnel is the path visitors take from casual browsers to paying customers and we need to give some thought to the steps in the process. Very few prospects will ever give a complete stranger their credit card number without some assurance that the transaction is legitimate. We will lay out the small steps necessary to build that trust.
Social Integration is all the rage. Everyone says you must use Social Media to survive, but do you? Let's look at the subject will a cool dispassionate attitude. As a side note, this lecture is not about how to use Facebook or Twitter; it's about the proper mix of social websites and how to handle the links driving targeted traffic to your RapidWeaver Website.
Onsite SEO is what you can do on your website to insure you get the highest search results possible. This is important because these are actions you can take that are under your control.
IMPORTANT: Please download the PDF in the Downloadable resources area along the upper, right-hand area of your window. This has all the links from this course!
Offsite SEO is the world beyond you website. This video will share some very cool tips you can use to find the PageRank and Backlink Profile for any website. With this information, it becomes easy to see why the search engines rank a given website the way they do.
Mobile Websites is a video exploring how to make sure you RapidWeaver website displays well on any tablet or smartphone. While not a true phone version of a website, a responsive page looks great and visitors will use the website without issue. Here is a link to an article that graphically explains responsive websites: http://www.fastcodesign.com/3038367/9-gifs-that-explain-responsive-design-brilliantly#1
Colors can influence up to 90% of snap decisions. The colors you choose for your website need to be well thought-out. We will review color and it's impact on the human mind.
The About Us Page is almost always the most mis-understood page on any website and we lookout some good and not so good examples. This page is important to buyer phycology and is often undervalued or not included at all.
Latent Semantic Indexing, or LSI, sounds like a complex subject to master but its a very simple concept. The search engines now understand that a webpage that describes a subject using many synonyms is really only talking about a single subject. This helps the RapidWeaver web designer avoid the pitfalls of keyword stuffing.
Analytics for RapidWeaver is an important video showing you how to track customers through your website. This information will show which pages are interesting to your visitors - and which are not. Using Analytics is the only way to sharpen your website and increase sales.
RapidWeaver & Social Media explores the idea that adding social media platforms will drive up your website results in search. We will also look at several Social websites and think about when to use each.
Money Saving Tips will, by itself, pay back the cost of this course several times over. This lecture shows you where to find sources for the visual elements in your website. We will also show you how to get some free advertising.
Email and RapidWeaver are a powerful combination. This video reviews several email marketing companies and the good and bad of each.
More Tips and Final Thoughts We didn't want to leave anything useful off the table, so this video is much more than a standard Thank You & Goodbye.
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