Facebook Training - Using Facebook for Marketing

Section 1: The Basics Lecture 1 05:00

Sometimes the basics are all you need. This video will walk you through the process of creating a Facebook account.

Lecture 2 05:55

Did you know that there is a difference between a personal and a business Facebook page? If not, here is your chance to learn about the difference. This video will walk you through the steps to set up a business page.

Lecture 3 04:20

Facebook is the largest social media network in the world and there are some great business uses for it. This video talks about how to use Facebook in a business sense and how you can improve your marketing presence.

Section 2: Theory Lecture 4 08:09

This segment is about the importance of a content hub and how you use it in the world of social media and business. He explains the idea of a content hub and also explains why it is needed.

Lecture 5 07:27

Chris takes you through the purpose of social communities and the change from content hubs to communities. He explains how these communities operate and how they can be used in the business world.

Lecture 6 06:19

It is no surprise that millions of businesses us Facebook to successfully promote and sell their products and services. This video explains the theory behind putting your brand, product, or service on Facebook. Chris explains the motives behind Facebook and why it is needed as a marketing tool.

Lecture 7 05:14

While you may not be gaining thousands and thousands of "likes" or "follows" or seeing a direct increase in sales because of your efforts, the content you include on social media is helping you dictate your brand's image in communities your consumers or potential consumers are sure to be a part of. Whether you like it or not, communication has gone digital, word of mouth marketing has moved to social networks, and if you're not joining the conversation to build up your brand, someone else will.

Section 3: Content Lecture 8 09:20

Everyone is always asking us what makes good content and here is our answer. Chris explains the how to decide what to post and how to keep our customers in mind.

Lecture 9 08:34

In the world of unlimited content, we must find a way to stand out from the crowd. There is a distinct difference between facts and stories and this video blog shows why it is important to use stories.

Lecture 10 08:32

Sourcing content seems to be difficult for small business owners across the country. This video will show you different ways to find content and have it delivered right to your inbox.

Lecture 11 07:39

It's a great day for an IPA and a little bit of marketing advice. Hosskey's co-owner Chris Wilkey teaches us how to us Facebook analytics to decide when to post content on Facebook. He then shares his opinion on Flat 12's Half Cycle IPA. With strong hop smell and flavor, Chris gives this beer 3.5 stars and explains a little bit of the history behind the IPA.

Section 4: Technical Tips and Tricks Lecture 12 02:01

Chris walks us through the process of using Facebook to comment and post as a page. This will allow you to act on behalf of your company.

Lecture 13 01:41

In this video, Chris walks through the process of adding an admin on a Facebook page step-by-step.

Lecture 14 03:39

Have you ever wanted to create an offer on your Facebook page? This video will walk you through the step by step process to make it happen.

Lecture 15 03:27

If you are hosting an event, you need to promote it on your Facebook business page. If you don't know how to create an event, this video will show you how to do it!

Lecture 16 02:48

If you are looking to allow or restrict posting on your Facebook business page, this video will show you how to adjust those privileges. This step by step video will show you the process to make it happen!

Lecture 17 01:17

Have you ever wondered how to turn off and on your profanity filter on your Facebook page? This video shows you how to do just that!

Lecture 18 02:19

If you have a brick and mortar business, you need to have your hours of operation listed on your Facebook business page. This video walks you through the process of adding your hours to your Facebook page.

Lecture 19 01:54

Do you want more likes on your Facebook business page? This video shows you how to invite your friends, family, and email contacts to like your Facebook business page.

Lecture 20 03:00

If you are looking to change the profile picture on your Facebook business page, you have come to the right place. This video will show you how to adjust that pesky profile picture.

Lecture 21 01:59 Lecture 22 02:30

Celebrating a huge milestone and want to tell people on Facebook? This video tutorial shows you how to create a milestone on your Facebook business page to tell the world about your recent milestone!

Lecture 23 02:25

If you run a Facebook business page, you know that you sometimes mess up posts or have people post inappropriate posts or comments. This video shows you how to remove or hide these posts from your Facebook business page.

Section 5: Bonus Material Lecture 24 33:05

What is this thing we call social media? This video is going to teach you the basics of the 5 most popular social media sites. The basics include: demographics, lingo, and overall use. We will be going over Facebook, Twitter, LinkedIn, Google+, and Youtube (and maybe even a little Pinterest).

Lecture 25 50:11

Facebook analytics can be an extremely valuable tool if you know how to use it correct. Chris Wilkey, CEO of Hosskey Consulting (www.hosskey.com), walks you through the basics of Facebook analytics and shows you how to use them to increase your presence of Facebook.

Lecture 26 08:10

Sometimes it is better to learn from example rather than trying to recreate the wheel. This video is going to highlight a company who we think does a fantastic job using social media. The company for this video is Savage's Ale House - https://www.facebook.com/savagesalehouse

Lecture 27 05:07

A common question that we receive is "should I use my personal email for my company's social media account?" This video addresses this question and explains why we answer the way we do.

Lecture 28 12:03

Chris has been on a Mythbuster's kick and he is bringing it to day 13 of this series. He debunks 5 common social media myths with his knowledge and experience. He then happily tastes Downtown Brown from Lost Coast Brewery. This beer is a great nut brown air that receives a 4 out of 5 stars from Chris.

Full curriculum




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