Being focused is the First Step in producing Breakthrough Results
What business are you in? Why and why should anyone care? What is your organizations vision and mission? What are the challenges facing your industry? What are the challenges facing your business? Why? What are you measuring in your business and why?
Customers are business that products are sold to while Consumers are the final users of the products. Each have different needs and wants which are addressed by the value chain. Shared cost to understand the consumers' voice benefits every business in the chain.
The critical process of creating a business strategy starts with the fundamental understanding of the product and the benefits that appeals to customers. Also, by identifying different customer segments a business person can assess the factors and segments that will have the most relevant impact.
Measuring various elements, such as, Sales revenue and costs is a good practice for a business. This allows owners to easily track achievements and future profit opportunities.
Your key central message has to precisely communicate the answer to the customer's question: Why choose you?
Small Businesses are plagued by the problems of low-cost competition, inability to hire A-list talents, and poor business models.
How do small business tap into social media?
This talks about how reviews and testimonials from other customers can help influence others' decisions.
Facebook provides small businesses with online presence that promotes awareness regarding the business towards the targeted audience.
Twitter is a powerful social media platform for businesses to share and gather information and to build strong customer relationships. This lecture presents methods on how Twitter can be effectively used by business.
LinkedIn can be used by companies to connect to millions of LinkedIn users by having their company page. This lecture discusses how to set up your company page.
YouTube has been proven to be a potent social media marketing tool. It allows businesses to reach their market and offers cross platform interactivity and social networking.
4 Billion videos are viewed/daily and 500 Years of YouTube video are watched every day on Facebook and over 700 YouTube videos are shared on Twitter every minute. This makes YouTube and video important to your strategy!
- Set-up your own YoutTube Channel
- Be very clear in your channel description:
- Use key works example:
- London+ Canada+keywork invest
- Integrate your YouTube video into Facebook and Twitter feeds
Google+ enhances your online presence and enables businesses to interact with their market through Hangout.
- Google+ has risen astronomically since it launched in 2011! Dont ignore it.
- It is second only to Facebook in popularity with 700 million registered users.
- It lends itself to visual content and pages that recognize this do better than those with just text.
- Use Google+ to share industry news, inspirational photos behind the scenes posts from your company, interviews, trends in the industry, host hangouts with your company execs or scientists and try innovative concepts or contests
- Use Google+ Hangouts + Google Maps to create some really creative engagement opportunities to invite friends to collaborate.
- Ideas: host a virtual interview or industry-related conference or debate on Google+Hangouts
- You can use Hashtags to allow users to find content easily this is a feature often ignored by businesses using Google+
This lecture presents how to use Pinterest to increase your business' popularity and later on translate into sales.
- Pinterest is a fast growing social site focused on images.
- Pinterest gets more monthly usage per user than Google+, Twitter and LinkedIn combined (Source AllTwitter)
- Use Pinterest to showcase your business using images!
Browse through recommended web content based on your preference and interest using StumbleUpon.
Foursquare allows users to check in at different listed places and know where, when and how often they and their friends have been there.
Flourish Digitally Part 2
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