This table of contents should help you navigate the Social Media Success for Photographers web course in the likely event you'd like to skip around or visit a particular topic.
Introduction
- Damien Franco
- Digital Marketing and Social Media Specialist Based in Houston, TX.
- Photographer and Artist
- A brief listing of topics covered and what one will gain from this web course.
Why is Social Media Important for Photographers?
- Building your brand
- Foster and Manage Relationships
- Create Direct Sales
- Improve SEO
- Inspiration and Feedback
- Other Hidden Benefits
Foundational Elements of Social Media
- Website
- Blog
- RSS - what is RSS?
- The 90/10 Rule of Content Sharing
- The Galaxy or Satellite Theory
Tools of the Trade
- Feed Readers
- Buffer
- Smart Phones
- Content Aggregators
- Social Media Dashboards
- Google Analytics
Know Your Audience
- Defining Your Audience
- Local or National?
- Businesses or People?
- Women or Men?
- Where Is Your Audience?
- When Are They Online?
Setting Goals and Tracking Your Progress
- Some Common Goals Regarding Social Media for Photographers
- Benchmarking and Analytics
- Metrics You Can Track
- Resetting Goals
Building Your Social Media Profiles
- Your About You
- Your USP
- What To Include In Your Profile
- Your Profile Image
- Creating Continuity
Filling Your Content Funnel
- Utilizing Your Blog
- Titles and Topics
- Keywords and #hashtags
- Plugins, Services, and Widgets
- Filling Your Funnel
Facebook for Photographers Intro
- Driving Traffic To Your Website
- Showcasing Your Photography
- Updating Potential and Current Clients
- Should You Have A Facebook Business Page?
- The Benefits Of Facebook Pages
Optimizing Your Facebook Page
- Promoting Other People's Content
- Building Lasting Relationships
- Answers
- How Often You Should Update Your Facebook Page
- What is EdgeRank?
- "Facebook as Your Page"
- Should You Be On Twitter?
- Become An Authority In Your Niche
- The 90/10 Rule
- Retweets and @Responding
- #hashtag Conversations
- Haje Jan Kamps
- Jeremy Cowart
- Jack Hollingsworth
- Rosh Sillars
- Thomas Hawk
- Trevor Current
- Paul R. Giunta
- Your Profile
- Keywords And Your Local Address
- Be Public
- Circles
- The 90/10 Rule
- Reshares and +1s
- Share Your Photos!
- Business Professionals
- Gallery and Museum Curators
- Photography Buyers
- Professionals In The Photo Industry
- How to Build Your Profile
- Build Credibility
- Answers
- Driving Traffic To Your Website
- How Many Groups Should You Join?
- Posting Links
- Be Helpful and Informative
- Conversations
- Flickr
- 500PX
We have a hard look at an underlying reason - Your website is NOT the number one destination for your potential clients.
We look at why, as a photographer, you need to be on Facebook, Twitter, LinkedIn, and Google Plus.
They key takeaways in this lecture are:
- Building your brand
- Foster and Manage Relationships
- Create Direct Sales
- Improve SEO
- Inspiration and Feedback
- Other Hidden Benefits
Why is social media important for you?
We look at some of the basic needs for most photographers and what elements are essential to bringing in eyeballs to your photography services or goods.
The key takeaways in this lecture are:
- Website
- Blog
- RSS - what is RSS?
- The 90/10 Rule of Content Sharing
- The Galaxy or Satellite Theory
How solid is your foundation for marketing your photography using social media?
We'll cover:
- Feed Readers
- Buffer
- Smart Phones
- Content Aggregators
- Social Media Dashboards
- Google Analytics
Are you using the right tools to track your goals in your social media strategy as a photographer?
We'll cover
- Defining Your Audience
- Local or National?
- Businesses or People?
- Women or Men?
- Where Is Your Audience?
- When Are They Online?
Know your audience so you can grow your audience!
Give yourself a goal and a metric, be objective when you do this.
We cover:
- Some Common Goals Regarding Social Media for Photographers
- Benchmarking and Analytics
- Metrics You Can Track
- Resetting Goals
Do you know where you want your social media efforts to go so you can move your photography business forward!
We'll discuss best practices, tips, and ideas including:
- Your About You
- Your USP
- What To Include In Your Profile
- Your Profile Image
- Creating Continuity
Do your social media profiles reflect your photography brand in a way that entices people to connect with you?
Content is King and we'll cover:
- Utilizing Your Blog
- Titles and Topics
- Keywords and #hashtags
- Plugins, Services, and Widgets
- Filling Your Funnel
To become an authority in photography on social media you should create and/or curate content that inspires, educates, and informs!
We talk about how Facebook has changed in the past few years and how it affects how photographers can use it to market their photography business.
We cover:
- Driving Traffic To Your Website
- Showcasing Your Photography
- Updating Potential and Current Clients
- Should You Have A Facebook Business Page?
- The Benefits Of Facebook Pages
Do you need to create a Facebook Page for your photography business?
We discuss some basics like the idea of community and that it's okay, of course, to promote your photography but we'll also cover:
- Promoting Other People's Content
- Building Lasting Relationships
- Answers
- How Often You Should Update Your Facebook Page
- What is EdgeRank?
- "Facebook as Your Page"
You'll learn that an active community behind your photography business Facebook Page is the best way to increase likes!
Twitter is great for national and global exposure and we'll cover:
- Should You Be On Twitter?
- Become An Authority In Your Niche
- The 90/10 Rule
- Retweets and @Responding
- #hashtag Conversations
Can you tweet your way to becoming an authority photographer in your niche?
Examples inlude:
- Haje Jan Kamps
- Jeremy Cowart
- Jack Hollingsworth
- Rosh Sillars
- Thomas Hawk
- Trevor Current
- Paul R. Giunta
I also share with you my Twitter list of photographers to follow!
We also cover:
- Your Profile
- Keywords And Your Local Address
- Be Public
- Circles
- The 90/10 Rule
- Reshares and +1s
- Share Your Photos!
We also help you answer the question of whether or not you should have a Google Plus business page for your photography business.
Of course LinkedIn is great for commercial and B2B photographers but we'll also cover:
- Business Professionals
- Gallery and Museum Curators
- Photography Buyers
- Professionals In The Photo Industry
- How to Build Your Profile
- Build Credibility
- Answers
- Driving Traffic To Your Website
You can use LinkedIn to show your professionalism as a photographer!
We cover:
- How Many Groups Should You Join?
- Posting Links
- Be Helpful and Informative
- Conversations
Photographers can utilize LinkedIn Groups to enhance their profiles as an expert photographer!
We'll cover:
- Flickr
- 500PX
Remember that the key to using any social media site is knowing if it's worth your time as a busy photographer!
In this bonus lecture I go over my workflow using Buffer and Google Reader to save time in my social media efforts.
Retailers are shifting their marketing dollars such that social media and fresh ideas currently moms in creative social media marketing
64 Creative Marketing Ideas to Boost Your Business ...
64 awesomely creative marketing ideas and inspirational concepts head here when it comes to creative marketing. Social Media (100) SEO Marketing (80
7 Creative Social Media Marketing Mini Case Studies Social ...
innovative social media marketing practices with some creative social media marketing ideas from Social Media Marketing Mini Case Studies
101 Creative Ideas for Social Media Content
101 Creative Ideas for Social Media Content you can to engage your fans and followers.
100 Killer Ideas For Your Social Media Content
Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media.
Boost Your Social Media Marketing: 5 Creative Ideas
Home About Press Room Beginner LevelBoost Your Social Media Marketing: 5 Creative Ideas. Tweet. will be distributed throughout their social network gaining you
Social Media on Pinterest | Social Media Marketing ...
a visual bookmarking tool that helps you discover and save creative ideas. | See more about Social Media Social Media Marketing, Awesome Social, Website
The 30 Most Creative Social Media Marketers RANKED ...
Instagram, and everything else social media. RANKED: The 30 Most Creative People In Social Media Marketing. Laura Stampler; Jul. 2, 2013, 11:30 AM;
Killer Social Media Marketing Ideas From Top Brands
What is the anatomy of killer social media marketing and content? Social Media Consultant at Social Climber. 101 Creative Ideas for Social Media
9 Creative Ways to Use Social Media to Launch a Product ...
9 Creative Ways to Use Social Media to Launch a for creative ideas to help launch your generated for his/her product. Posts on Social Media examiner