Your opinion doesn't matter. Your visitors dont care about your company or your products. Wait, what?! Of course my visitors care about my company and my products! They've come to my website, havent they? Your visitors dont care, and in this crash course, 18 Unexpected Website Formulas of Websites that Win, youll learn why. This is just one of the unexpected website formulas that will shake the very foundation of your idea of a website.
You Will Learn:
- 18 ways to make your website more successful
- 18 ways to anger your competitors by converting more of your visitors into leads, customers and subscribers, and lower your acquisition costs
- How to decrease your spending costs and focus your efforts elsewhere
Unexpected Formula 1: Your Opinion Doesn't Matter
Unexpected Formula 2: Your Visitors Don't Care About Your Company or Your Products
Unexpected Formula 3: Your Visitors Will Tell You Exactly What To Do
Unexpected Formula 4: Conversion Is About More Than Landing Pages, Buttons, Forms, and Shopping Carts
Unexpected Formula 5: Every Click Is A Promise That You Must Keep
Unexpected Formula 6: Every Change Is An Experiment
Unexpected Formula 7: Specifics Are The Hallmark of Conversion
Unexpected Formula 8: Avoid Business Porn
Unexpected Formula 9: Market Research Is A Collection of Hypotheses, Not Answers
Unexpected Formula 10: Don't Send Your Store-Bought Traffic To Social Networks
Unexpected Formula 11: The Most Important Part of A Design Is The Dollars It Generates
Unexpected Formula 12: Store The Attention You've Paid For And Use It Again And Again
Unexpected Formula 13: The Most Valuable Use of A Blog Is As A Content Source
Unexpected Formula 14: Start At The End When Designing Your Landing Pages
Unexpected Formula 15: Sometimes It's Okay - Even Preferable - If Visitors Abandon You
Unexpected Formula 16: Email Is The Biggest Social Network On The Planet
Unexpected Formula 17: The Job of Your Home Page Is To Get People Off Your Home Page
Unexpected Formula 18: You Will Find Your Own Surprises As You Continue On This Journey
Copy is the text and images that convey your message persuasively. Thus, getting the copy right is job one for conversion optimization. Brian will take you on a journey through your visitors' brains to understand how you can grab their attention and keep it long enough to be persuasive.
You Will Learn:
- Why so many of our messages never get processed by our visitors brains
- What causes visitors to imagine themselves taking action
- How leading copywriters target messages at different kinds of visitors
What Is Copy and The Brain
Two Steps To Killer Copy and Picking a Copywriter
You Will Learn:
- How to discover the simple chemistry of the landing page formula
- How Of + Fm + Pr + Tr+ I = Landing Page Gold
- How to get more of your traffic to react
The Basic Reaction, Give Them A Reason to Click, and Be Relevant
Call To Action, Help Business, Designers, Copywriters
Increase Your Conversion Rate
Invisible Call to Action? Move Things Around
Short Test and Case Studies
The ultimate online internet marketing training course for beginners. Over 13 lectures and 4 hours of video content. Preview this course free now
89% off Conversion Crash Course course coupon $10
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90% off Conversion Crash Course course coupon $10
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