Introduction - Meet the Instructor and Our Goals
How to Sign Up For a Free Trial.
Whistle stop tour of Active Campaign to give you a first look.
This lecture looks at the difference between the basic and plus versions of Active Campaign so you are aware of the difference while using your free trial.
This lecture takes you through the steps to upgrade your free trial of Active Campaign.
Still not decided whether to switch to Active Campaign? This lecture explains the key features and reasons that I decided to switch - Features and cost.
Switching from AWeber - Understand the key differences between AWeber and Active Campaign before getting started.
Switching from Mailchimp - Understand the key differences between Mailchimp and Active Campaign before getting started.
Simple checks you need to make before switching to ActiveCampaign.
Should you use one list or many? What are the pros and cons of each approach?
Should you use double or single optin?
How to create your first list. The basic settings you need to provide.
Why you should wait before importing clients from other systems.
This lesson gives an overview of five different ways you can get contacts into your lists.
Creating your first form. Simple.
How to setup your confirmation email for double optin. Create the pages that a subscriber sees when they signup, confirm or have an Active Campaign error.
How to style your forms, add headers, text and feature image.
How to add your form using the HTML method for text widgets in Wordpress or other sites builders that take html.
How to add your form to a Facebook Tab. How to change the tab name and change the order on your Facebook page.
How to add a form using the ActiveCampaign WordPress Plugin.
How to use the form method with third parties that take the form code includes a quick optimisation trick. Uses instabuilder 2 as an example.
How to integrate Active Campaign with OptimizePress 2 using the API method.
ThriveLeads is a powerful wordpress plugin for popup boxes, sidebar forms, in content signups and content locking. This lesson takes you through the integration with Active Campaign.
Overview of automations and the drag and drop automation editor of Active Campaign.
This lecture looks at the different triggers for automations.
This lesson looks at the different tasks that can be added to an automation from sending an email, tagging a client with interests to interacting with other websites.
Making your automation live.
While automations can be triggered by subscriptions, tags added or forms submitted you can also trigger than manually.
How to see where a person is in an automation.
This lesson wraps up automations for now until we have looked at other areas such as tagging.
What are tags and their uses.
This lesson looks at the three different places tags are used in automations.
How to add a tag to a contact manually.
The tag manager is a powerful tool for seeing overall numbers of people with different tags and interaction with them.
This lesson looks at how to export from AWeber.
This lesson looks at how to export from Mailchimp.
This lesson looks at how to import your csv file from AWeber or Mailchimp into Active Campaign.
How to create a simple broadcast email campaign in Active Campaign.
How to mail to a subset of your list using segmenting.
This lesson looks at the Email Editor in more detail, how different drag and drop elements work. How to get the best looking emails.
The Email Editor has a powerful feature which allows you to add and remove content of emails based on each contacts details. For example do that have a particular tag. A much underused feature learn more here.
Why and how to send a split test email with different subject lines.
How to send split test emails with different subjects and bodies.
This lesson shows a shortcut to make creating email for broadcast or automation as quick as possible.
How to resend the same message to those who didn't open last time. Also how to duplicate an existing campaign.
How to manually add a new contact.
Viewing a contact and the level of information and detail you can see within the contact details.
This lesson show you the reporting of email campaigns and how to explore it.
This lesson show you the reporting of split test email campaigns and how to explore see what the difference was between emails in your test.
Automations can be a black box. This lecture shows how you can see what is happening in automations.
This lesson introduces the section on organisation of your Active Campaign account. What we will organise and why.
This lesson shows how to name lists to help with organising them
This lesson shows how to use names and labels to organise lists.
This lesson shows how to use names and labels to organise campaigns.
This lesson shows how to use names to organise tags.
This lesson shows how to use the techniques from the previous lessons to create a system for organising your Active Campaign account for future growth.
This section gives some example automations that you can copy and adapt for different situations. This lesson introduces the examples.
NEW AUGUST: Exporting and Importing Automations
This lesson gives an example automation to induce your business or brand to anyone downloading a freebie / lead magnet. It works with the lead magnet automation to bring leads into your world.
This lesson gives an example automation to deliver your lead magnet/freebie to a prospect and to sell your product. It shows how to stop the automation when someone buys.
This lesson gives an example automation to show how to bring a customer onboard, improve their experience and reduce your refunds.
This lesson gives an example automation to give surprises and easter eggs when your prospects click on links in emails. This encourages them to click more.
This lesson gives an example automation to add a manual process by a person to the automated sequences.
NEW: The Background to Deals, Pipelines & Stages
NEW: Using Deals and Pipelines
NEW: Creating New Pipelines
Overview of Site Tracking and Event Tracking and how to install site tracking.
Thank you for completing the course. Don't forget to ask questions in the discussion area.
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