Video Optimization for SEO - SEO for YouTube

So,here are some of the video ideas upon creating you perfect video content and here you can

probably choose what's best for you which is of course relevant to whatever it is that your promoting or wherever you're comfortable :

*************YouTube Video Ideas to Get You Inspired************

1. Make an Intro Video

Sum up your company, blog, or YouTube channel in a short introduction video.

You can use it on your homepage (check out my home page video) or you can

create a custom featured video for your YouTube channel (Im working on that).

You can even test out multiple intro videos to see which one works best for you

and your business. Unlike first impressions, you can always make new intro videos.

2. Create a ThankYou Video

Thank you videos arent just for Alanis Morissette and Dido anymore! If you have

a thank you page on your website somewhere, consider making a thank you video

and putting it there. Youre welcome!

3. Interview your Employees

Sure you interviewed your employees before you hired them (right?), well why not

interview them now that they work for you. You probably have cool employees and

theyd probably make for some cool videos as well.

4. Create Testimonial Videos

Do you have customers or clients that are a big fan of your work or products?

Why not ask them to come in and film a testimonial video? You could even ask

customers to send you some webcam testimonials and edit them together for your

website or YouTube channel.

5. Interview Yourself

Pretend your in an Apple product launch video and start answering questions while

looking slightly to the right of the camera. Just watch this Apple launch video

for inspiration. Or just wait 20 years and then interview yourself.

6. Create Video FAQs

Popular 80's comedian Sinbad said it best when he said, People be askin questions!

Why not answer those questions with videos? People be searchin for answers on

YouTube all the time.

7. Do a Product Demonstration

Product demos can be very powerful sales tools, which would explain why I own a SlapChop.

8. Give a Video Tour

Could be a tour of your office, your workspace, your city, or even your website

(using screencasting software). This is a great opportunity to connect with your

viewers and practice some new video editing techniques. Dont just run around with

your camera Blair Witch style (unless your office is indeed haunted, then go right ahead).

9. Make a Video Response to Another Video ( This is not the other video responds that you can see on the comment section of the Youtube video as these are already disabled by Youtube)

Dont just add an existing video as a video response to a popular video. That rarely

works to drive views. Instead find a video related to your industry and think of some

interesting or creative ways you could respond with another video. Viewers appreciate

quality video responses and you may open up collaboration opportunities with the videos

creator.

10. Create a Video Quiz

Use a combination of YouTube Annotations and Unlisted Videos and create an interactive

video quiz. Perfect for the end of an educational video!

11. Turn an Old Presentation into a Video

Have an awesome PowerPoint presentation laying around? Turn it into a video! Use your

screencasting software to record your slides and add your own audio narration.

12. Create a Careers Video

Regular job listings are boring and typically use language that no normal person uses

(like synergy). Consider making a video that showcases your businesss personality for

your careers page. Here is a link to Facebooks career video for some inspiration.

13. Talk About Industry News

Covering news events in your industry can help gain additional search engine exposure

and viewers. Just make sure to incorporate your own personality and point of view. If

people dig your personality or presentation style, theyll watch your videos even if

theyve already heard the news your sharing.

14. Make a Parody Video

Try to find a clever way to take a popular video or trend and make it relevant for your

business or niche. Would you ever think a video about studying in a library would get

over 3 million views? Well, when you advertise your library Old Spice style anything is

possible.

15. Make a Tutorial Video

Videos can be an amazing educational tools because viewers can play, pause, and re-watch

them whenever they want (evergreen content, anyone?). I actually taught myself how to create

tutorial videos by watching tutorial videos. Thats like using a tow truck to tow another

tow truck!

16. Create a Photo Slideshow

Grab some royalty free music and try to tell a story using only photos. Perfect for a recent

trip, charity event, or holiday party and a great way to practice your editing technique.

17. Make a Timelapse Video

Point your camera at your desk, office, or out your window and capture your day or more in

super fast motion. Better yet, make a time lapse video for a large project for maximum effect.

Check out this 30 story building built in 15 days in 6 minutes.

18. Create a Video Contest

Many of your customers, readers, or fans could have video skills you werent aware of.

A good old fashioned video contest can help bring this talent to the forefront. Just make

sure youve got a great premise, an even better prize, and solid promotion strategy.

19. Make a Public Service Announcement

It doesnt have to be something serious. Are their common issues in your industry that you

could tackle with a humorous PSA? Check out this PSA on Vertical Video Syndrome to give you

an idea of what Im talking about.

20. Film a Challenge Video

Nothing gets your audience fired up like a challenge video. Can your CEO handle the heat

of a Ghost Pepper? How many tablespoons of cinnamon can your marketing manager eat in 60

seconds? Or try combining challenges with other more practical videos. Can you answer

frequently asked questions while drinking a gallon of milk in under a minute?

21. Film your Food

You can take this however you want. You could film your lunch every day for a month or even

turn various food items into lovable characters (it worked for annoying orange). Can you use

food in your office or workspace to explain your business or a complex process? You may think

Im loosing my mind, but even Google has hit up the grocery store for props.

22. Film Yourself Dancing

Dance like nobodies watching, and get views like they are. Not sure how it will help your

business, but I bet itll be hilarious.

Film Yourself Dancing with your Pet

Do I even have to tell you why this is a good idea?

23. Review Something

I give this idea 5 out of 4 stars, because it just that good.

24. Put Something Together

It could be a work of art or an Ikea bookshelf. I guarantee someone will find it interesting

or useful. Seriously, could someone please make a video on putting together an Ikea EXPEDIT

Shelving Unit! I think Im missing a piece.

25. Make a Screencast Video

Screencasts are easy to make and dont require you to be in front of the camera. You dont

even need a camera! So pick up some screen casting software and make a video in your underwear.

You dont even need underwear!

26. Take a Stance on an Issue

Do you think that recycling should be illegal or that marijuana should be mandatory at water

parks? Make a video about it!

27. Prank Videos

Is your office or home filled with April fools? Film those fools and grab some views for your

YouTube channel. Heres an office prank within an office prank (inception prank) to give you

some ideas.

28. Blooper Videos

People love it when you screw up your line and laugh at yourself. People also love Jimmy Fallon.

Coincidence? I think not.

29. Behind the Scenes Videos

Behind the scenes videos are great for increasing views and engagement without having to film

anything new. When Dermablend showed how well they could cover up tattoos they got about 11

million views. They also released a behind the scenes video showing how they did it and got

an additional 7 million views. Do something cool and people will always want to know how you did it.

30. Explainer Videos

Explain how a complex process or system works in an easy to understand way. Common Craft has

built an entire business around explaining things with video. Check out their Social Media in

Plain English video for some inspiration.

31. Dictionary Videos

Are there words or acronyms in your industry that people might not know? Make a short video

for each one you can think of and youll be able to link to these videos on your website or

in your other videos.

32. Special Effect Videos

Teach yourself a new special effect technique and either make a video about that or see how

you can incorporate your new effect in another video.

33. Music Videos

You might not know it from watching MTV, but people still love music videos; They just watch

them on YouTube now.

34. Respond to Viewer Comments

Look through your video comments to see if there are any questions or issues that you could

respond to with a video.

35. Holiday Videos

Holidays show up consistently every year, so if you can make a good holiday video you may have

viewers show up consistently every year as well!

36. Special Event/ Tent Pole Videos

Think about any big events that occur each year for your business or niche and think about

related videos you could create. For example, if your channel is about movies youll probably

want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids

Choice Awards (or as I call them, Lil Oscars).

37. Get Inspired by Stock Footage

Need an idea for a new video? Why not spend some time looking through royalty free music and

stock video. Youll be surprised at how many ideas you can come up with based on a single

piece of music alone.

Stock images and videos can be a huge time saver as well as a creative jumping off point.

Why spend hours creating something that already exists? Go shopping for digital ingredients

and see what you can cook up!

38. Freestyle Rap

It worked for the SEO Rapper! Also, dont forget about rap battles. Even if youre not a

rapper you could always bring your own crowd to hype you up.

39. Make a Secret Video

Hide a video in another video using an annotation and invite your audience to find it.

Just upload your secret video as unlisted (learn more about unlisted videos), and youre

ready to have some fun. Speaking of, see if you can find the secret video link in this tutorial!

40. Re-Make an Old Video

Odds are you have an outdated or old looking video lying around your website or YouTube

channel. Why not update it and see if you can outperform the old version.





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