The Podcast Blueprint - Udemy

Section 1: Introduction to Podcasting and Course Materials Lecture 1

Welcome & Course Overview

08:20 Lecture 2 27:03

This is my story of how I got started with what I do form being an employee to wantrapreneur to full blown entrepreneur. I share my lessons learned and shifts in overall mindset over the last few years.

Section 2: Podcast Mastery and Mindset Lecture 3 07:08

The four pillars of a successful podcast are explained here in this lecture. After careful review of what I was doing that worked for me and dozens of other top ranked podcasts I have narrowed it down to 4 areas that need the most attention.

Lecture 4 14:52

In this lecture I explain why most podcasts fail and what to do about it. Basically, avoid these common pitfalls that cause the majority of podcasts to fail and focus on the 4 pillars and you will succeed.

Lecture 5 10:45

In this lecture, we look at why people struggle to create their life's work and their fear of failure. How to break through the mental blocks and win your creative battles.

Section 3: Getting Started Lecture 6 03:07

In this lecture we look at how to choose a niche you can dominate as soon as possible with room for expansion in the future.

Lecture 7 04:55

In this lecture we look at creating your avatar and why you must understand who your audience is in order to create and grow your podcast.

Lecture 8 01:19

In this lecture we will examine critical questions you need to ask yourself in order to create a name along with a quick strategy session to come up with 9 high quality names.

Lecture 9 04:51

In this lecture we examine the names of podcasts on iTunes and review the similarities with their names between the top ranked podcasts so you can do what already works.

Lecture 10 06:51

In this lecture we dive deep and find out what your niche is so you can target them accordingly when you create your podcast.

Lecture 11 13:55

In this lecture I breakdown the similarities of logos of the top ranked podcasts on iTunes so you can follow what already works. I also show you how you can create a high quality logo at the lowest possible price.

Lecture 12 13:45

In this lecture we go over the different types of podcasts formats available and the most popular ones used by most of the top ranked podcasts.

Lecture 13 09:42

In this lecture I show you how I created my intros, outros and effects and how you can get high quality work done on a budget.

Section 4: Equipment, Software and Hosting Lecture 14 08:31

In this lecture we examine the different types of equipment you can use for your podcast broken down into budget, amateur and professional levels.

Lecture 15 04:05

In this lecture I go over the different types of software and applications you can use to create your podcast.

Lecture 16 10:25

In this lecture, I go over the basics of Libsyn hosting and how you can submit your podcast feed to iTunes.

Section 5: Building Your Online Platform Lecture 17 12:41

In this lecture I purchase a domain from a hosting account, install wordpress the install a wordpress theme and show you how easy it is to create a website for your podcast.

Lecture 18 12:14

In this lecture I review the exact social media strategies I used to grow my podcast and social following.

Lecture 19 10:44

In this lecture I go over the strategies I use to build a community which you can leverage to grow your podcast and blog.

Lecture 20 04:11

In this lecture I show you how to embed your podcast episode onto your website using the plug in Blubrry Power Press.

Section 6: Getting Guests on Your Podcast Lecture 21 05:14

In this lecture I go over the fundamental philosophy for getting high profile guests on your podcasts. Understanding and leveraging the Climb the Ladder Strategy is what I used to rapidly get high level guests on my show within a short amount of time.

Lecture 22 11:17

In this lecture I share with you the communication philosophy which is the foundation for all communication with guests, sponsors and listeners. This strategy will help improve conversions whether in person or through email you will get more "yes's" with the communication philosophy.

Lecture 23 10:42

In this lecture I show you the 13 innovative ways you can find guests for your show. In the beginning it can be a daunting feeling trying to get guests for your show but when you see the 13 ways you'll never be scared again.

Lecture 24 08:55

In this lecture I share two strategies you can use to find guests you've never heard of yet could add significant value to your podcast audience.

Lecture 25 04:12

In this lecture I show you how you can find anyone's email address using this simple strategy.

Lecture 26 12:25

In this lecture I show you how to prepare for an interview to ensure the guest shows up and that you have done your research on the guest and know what questions to ask.

Lecture 27 15:45

In this lecture I share with you what to say to the guest before the show starts to setup the interview for success. And what to say to the guest after the show to build a relationship with the guest and get the guest to promote the podcast episode.

Section 7: Recording the Podcast From A to Z Lecture 28 05:25

In this lecture I show you how to automatically setup Skype and call recorder to record all calls. I show you how to find the video file, split the tracks, convert into mp3 and upload into iTunes.

Lecture 29 23:11

Inside you'll learn how to outsource your podcast to save you time so you can focus on what really matters growing your business and making an impact.

Lecture 30 09:23

In this lecture I walk you through a real time edit of an upcoming podcast episode. I show you the first edits I make and everything that I'm looking for when i'm editing my podcast episodes.

Lecture 31 01:27

In this lecture I show you how to easily add intros, outros and effects to a track in Garageband.

Lecture 32 01:50

In this lecture I show you how you can use an optional post production service called Auphonic. It's free, effective and very easy to use so i'd suggest using it if needed. Always remember that you cannot fix bad audio so post production services work to "clean up" audio but it doesn't fix bad audio entirely. Review the "8 Recording Tips to Make You Sound Amazing" lecture.

Lecture 33 05:03

In this lecture I show you how to create a blog post, export your finished garageband edit and tag the mp3 so it can be found in search.

Lecture 34 03:48

In this lecture I show you how to upload your completed mp3 file from garageband into Libsyn hosting and schedule the episode for launch. Then I show you how to embed the podcast episode onto your wordpress website using Blubrry Power Press plugin.

Lecture 35 04:16

In this video i'll show you how to navigate through Libsyn.com, upload episodes, and schedule them to be published at a future date.

Lecture 36 08:11

In this lecture I recap the basic edits you must do to improve the quality of your podcast.

Lecture 37 06:24

In this lecture I show you my 8 recording tips to improve the quality of your mic recording and thus the quality of your podcast.

Section 8: Your Podcast Launch Guide Lecture 38 07:39

In this lecture I show you the iTunes ranking formula and how you can use it to your advantage.

Lecture 39 11:00

In this lecture I share with you the plan to become #1 in iTunes New & Noteworthy and why it's so important to leverage this finite opportunity.

Lecture 40 06:18

In this lecture I share with you how to use iTunes SEO to your advantage in Libsyn Hosting so your podcast episodes will get found in search.

Lecture 41 11:08

In this lecture I share with you your podcast pre launch plan. Everything from how many episodes you should launch with to how many completed episodes you should have when you launch. I explain why when you launch you want to be more focused on marketing vs creating episodes and getting guests.

Lecture 42 04:36

In this lecture I share with you the 5 things your first episode should contain to build rapport and a relationship with new listeners.

Section 9: Growing Your Podcast to the Top Lecture 43 08:07

In this lecture I show you how to leverage your existing personal network to grow your podcast, especially when you first launch your podcast and beyond.

Lecture 44

How to Create Epic Content That People Want to Share

11:01 Lecture 45 13:41

In this lecture I show you how to leverage your guests social following which is one of the most important aspects of growing your podcast.

Lecture 46 05:51

In this lecture I show you how I get on other people's podcasts and how this can help grow your audience by bringing in new listeners from a similar niche into your existing audience.

Lecture 47 08:51

In this lecture I go over the different ways you can engage your listeners to help grow your audience.

Lecture 48 04:25

In this lecture I talk about utilizing meetup.com to find local niche groups in your community to network with other likeminded individuals and promote your podcast to.

Lecture 49 05:05

In this lecture I show you how to share your completed podcast episodes on social media for maximum exposure.

Lecture 50 10:43

In this lecture I show you step by step how you can launch a press release to get picked up by local and major news outlets.

Lecture 51 11:02

In this lecture I show you how to find and join a podcast network. I also give you the name's of some of the biggest podcast networks today.

Lecture 52 10:05

In this lecture I show you how to use surveys and get instant customer feedback which you can act on immidetley.

Lecture 53 09:18

In this podcast I show you to to utilize niche forums, quora and private Facebook groups to network with likeminded individuals, drive reviews and subscribes to grow your podcast.

Section 10: Monetizing Your Podcast Lecture 54 19:04

In this lecture I show you how the world of podcast sponsorships work and when you should get started with sponsorships.

Lecture 55 05:44

In this lecture I show you I got my first sponsor with an affiliate program in 7 days and you can too.

Lecture 56 14:01

In this lecture walk you through affiliate marketing, how it works and how you can use it in your monetization strategy.

Lecture 57 06:55

In this lecture I show you 6 ways you can make money from the guests on your podcast.

Lecture 58 24:51

In this lecture I show you how you can potentially make 6 figures by selling each of these products. This isn't a guarantee that you will make 6 figures but I am showing you how it can be done based on the numbers provided in the lecture.

Lecture 59 08:39

In this lecture I will show you step by step how an online sales funnel works and how you should implement one in your business.

Lecture 60 09:13

In this lecture I show you how to use what you know to start coaching or consulting on the side to make extra income.

Full curriculum




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