Workshop Objectives.
Pre-Assignment.
Online Communities.
User Created Content.
Information Sharing.
Communication Tools.
Case Study What Is Social Media?
Q&A Review What Is Social Media?
It Should be a Living Document.
Choosing an Information Officer.
What Can and Cannot Be Shared.
Legal and Ethic Specifications.
Case Study Defining Social Media (I)
Q&A Review Defining Social Media (I)
New Hire Orientation.
Let Common Sense Guide You.
Nothing Offensive.
Rules on Soliciting and Personal Posts.
Case Study Defining Your Social Media Policy (II)
Q&A Review Defining Your Social Media Policy (II)
What is a Living Document?.
How Often is it Revised?.
Who Will Be in Charge?.
Change Management.
Case Study Creating a Living Document
Q&A Review Creating a Living Document
Password Rules.
Needs Constant Monitoring.
Keeping Information Confidential
Protecting Intellectual Property.
Case Study Keeping an Eye on Security
Q&A Keeping an Eye on Security
Always Show Respect.
Stop and Think Before You Post.
Always Be Honest.
Never Discredit or Talk Ill of Competitors.
Case Study Rules to Follow When Posting (I)
Q&A Review Rules to Follow When Posting (I)
Be Transparent.
Act Like You Would in Real Life.
Grammar and Spelling Still Counts.
Never Post When You are Angry.
Case Study Rules to Follow When Posting (II)
Q&A Review Rules to Follow When Posting (II)
From Audience to Author.
Builds Customer Loyalty.
Speed and Flexibility in Communication.
Two Way Communications.
Case Study Benefits of Social Media
Q&A Review Benefits of Social Media
Bullying.
Group Think.
Trolling.
Remember, It is Out There Forever.
Case Study The Pitfalls of Social Media
Q&A Review The Pitfalls of Social Media
They Provide Great Feedback.
It Makes Them Happy.
Improves Your Brand.
Improves Product Development.
Case Study Listen to Your Customers
Q&A Review Listen To Your Customers
Home Business Opportunity
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