» » Public Relations Strategies for Startup Businesses

Public Relations Strategies for Startup Businesses

Section 1: INTRODUCTION Lecture 1 02:09 An introduction to the course, what you'll learn, and your instructor, Erica Swallow. Section 2: PERFECTING YOUR PITCH Lecture 2 03:56 Before sending out any pitches, take time to craft your companys message. Be able to explain your startup in one sentence so that anyone techie or not can understand its purpose. In this lesson, you'll learn how to craft a concise, value-driven message to explain what your startup does. Lecture 3 05:05 It's important that startups have a go-to, one-sentence pitch that explains what they do. Founder Institute's Adeo Ressi explains his "Madlibs for Pitching" approach for creating this one-sentence pitch. After watching this video, take some time to craft a one-sentence pitch for your startup, using this formula. Lecture 4 06:42 Before you begin pitching your startup, stop to think about what is truly newsworthy, especially to the publications youre targeting. A few starter ideas for newsworthy events: 
  1. The startups launch
  2. The launch of a new product, feature or offering
  3. The release of a compelling study or interesting data
  4. The companys response to a current event
  5. News of a high profile partnership

By only pitching newsworthy events, you're more likely to get a higher response rate from journalists and you'll be ever so closer to getting a coveted press mention. The goal here is not to inundate writers, but to supply them with interesting, relevant news when it arises.

Lecture 5 01:52 When pitching, include data and numbers that support your ideas when possible. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. If your company has gathered proprietary information that tells a compelling story, pitch it. Quiz 1 3 questionsSection 3: COMMUNICATING WITH JOURNALISTS Lecture 6 04:23 Journalists are flooded with emails every day. If you want your messages to stand out, you'll need to approach them from a genuine place of common interest. It's all about making a connection. This lesson will introduce the concept of treating journalists like humans - an oddly little-known secret to dealing with the press - and arm you with some actionable tips for researching and getting to know journalists. Lecture 7 02:36 If you aren't well-versed on journalism lingo, there are at least two terms you should understand: exclusive and embargo. Quiz 2 4 questions Lecture 8 08:24 A majority of startup pitching occurs via email, so your job is to become an Inbox Maven. This lesson will provide you with some of my best practices for engaging with journalists via email. Quiz 3 4 questionsSection 4: FINDING JOURNALISTS Lecture 9 02:58 Because Twitter is a conversation-focused social network, many journalists seem to spend a lot of time on it, sharing and consuming news. The microblogging site is a great place to connect with writers and journalists of almost any stripe. Lecture 10 02:05 Instead of pitching reporters, let them pitch you. Sound like a dream? Nope. It's reality! Learn how you can benefit from reverse pitching. Quiz 4

Getting Press via Reverse Pitching

3 questionsSection 5: CONCLUSION Lecture 11 01:42 You're just about finished with the course! Here are my final works of wisdom as you get ready to rock the startup PR world. Lecture 12 7 pages As a final review for this course, read my article, "10 Essential PR Tips For Startups," as first seen on Mashable. It's a basic look at what you've learned in this course and should help tie everything together. Section 6: MUST-WATCH PANEL Lecture 13 01:14:56
While this video may be a few years old, the commentary is as relevant as ever. This is one of my favorite panels on the subject of startup PR and is perhaps the most informative panel I've ever sat on or been a part of, featuring the following speakers (titles and bios circa 2010): 

Press

  • Nick Saint, Reporter, Business Insider/SAI.
  • Erica Swallow, Assistant Editor, Mashable.
  • Devindra Hardawar, Lead Mobile Writer, VentureBeat.
Startups
  • James Moran and Vin Vacanti, Founders at Yipit. Featured in over a dozen publications like The New York Times, Wired Magazine and national TV.
  • Ben Kessler, Director of Communications at SeatGeek. Ben previously worked at LaunchSquad PR, a boutique agency that serviced top-notch tech startups like SeetGeek.
  • Jordan Goldman, Founder at Unigo. Jordan is master of getting press and telling stories, with Uniqo covered in a New York Times Magazine expose and literally every other major outlet out there.
Agency
  • Adam Isserlis, Director of Digital Media at Rubenstein Communications. Although Rubenstein is famous for their account with the New York Yankees, Adam's led the agency's digital efforts in recent years with key relationships throughout the industry.
Moderator
  • Dave Ambrose, co-organizer of Hackers and Founders, knows a thing or two about getting buzz. He started his career at Burson-Marsteller, one of the largest PR agencies throughout the world and then transitioned into his own startup journey with his college roommate to create Scoop St. - helping New Yorkers discover their city with unbeatable deals powered by group buying. Scoop St.'s been featured in The New York Times, Time as well as The Business Insider, among others.

Raw and off-the-cuff, this video should be a real treat. Enjoy!

Full curriculum




Public Relations Strategies for Startup Businesses - Udemy
Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

Developing a PR Plan - Entrepreneur - Start, run and grow ...
Set up your public relations plan for the year. is a great place to start. Crisis planning is also an essential part of your business's PR plan.

How to create a PR strategy - Public Relations Sydney
It can also help you to use the stories in your business to draw in your download your FREE Public Relations Strategy How to start a PR strategy Have you

StartupNation: Public Relations Strategy on a Tight Budget
Here are five steps you can take toward a public relations strategy to position your business for it to the public. Once you start promoting your business,

Public Relations - Encyclopedia - Business Terms | Inc.com
of a company's overall marketing strategy. Public Relations in the Public businesses can benefit from public relations in terms of their

Public Relations News & Topics - Entrepreneur - Start, run ...
and discussion topics on Public Relations. Home. Latest; 5 Strategies I Used to Start and Grow a Successful Getting the press to cover your business is

Public Relations Business Plan Sample - Strategy and ...
PRfect Greens public relations business plan strategy and implementation summary. PRfect Greens is a public relations agency that How to Start a Business;

PR - Public Relations for startups - Start a business in ...
Find startup business news, features and advice about public relations, from what is a press release to setting your communications strategy

Start Your Own Public Relations Business: Your Step-By ...
and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today!

Public Relations Ideas for Small Business - SteamFeed
I highlighted a few ideas on how to infuse Public Relations activities Public Relations Ideas for Small Business. What Public Relations strategies or