Public Relations - learn the free PR publicity secrets

Section 1: FREE tasters Lecture 1 12:17

See how other start-up clients have made the big time, with PR a central plank to their growth strategy. Some novel approaches.

Lecture 2 06:33

It's all very well talking about focus, but how do you find the bloggers, the journalists, editors, portals and journals that focus specialize in writing the stuff YOUR marketplace is reading. Dead easy - and free.

Section 2: Getting started Lecture 3 02:27

Welcome on board - and learn how to download handouts and your final Certificate of Completion

Lecture 4 02:22

A nice relaxed start to the course, learning how it all began.

Section 3: Become a VOICE IN YOUR INDUSTRY Lecture 5 12:17

Learn how some of my own clients have used PR to grow from nothing to becoming world players.

Lecture 6 05:59

Industry portals and the press plan their special features well in advance. In the session, we learn how to find out what they are planning to publish - giving us time to plan how we can get maximum coverage.

Lecture 7 8 pages

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

Lecture 8 06:33

It's all very well talking about focus, but how do you find the bloggers, the journalists, editors, portals and journals that focus specialize in writing the stuff YOUR marketplace is reading. Dead easy - and free.

Lecture 9 9 pages

IDownloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

Lecture 10 09:56

In this session we learn of nine things that bloggers and journalists love. See how many of them you can incorporate in your next release

Lecture 11

NOTES - Schmoozing the media

14 pages Lecture 12 03:21

Differentiate yourself from your competitors by making your website media-friendly. Yes - become a FRIEND of the press (on-line and off).

Lecture 13 5 pages

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

Section 4: Understanding Keywords Lecture 14 10:11 Lecture 15 8 pages

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

Lecture 16 05:29 Lecture 17 4 pages

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

Section 5: Press Releases and White Papers Lecture 18

Anatomy of a Press Release

12:10 Lecture 19

NOTES - Anatomy of a Press Release

14 pages Lecture 20 08:40

White Papers are a sure way of becoming a Voice in your Industry. They're also a great way of generating sales leads.

Lecture 21

NOTES - White Papers - marketing's best kept secret

8 pages Lecture 22 03:45

In this session we stray away from pure PR to an aspect of sales lead generation that uses 'mock' press releases.

Lecture 23

NOTES - Pseudo Press Releases

4 pagesSection 6: Success metrics, online and off Lecture 24 10:07 Lecture 25 13 pages

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

Section 7: It's a wrap Lecture 26 02:05 Full curriculum




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