» » Media Training. Media. Public Relations. Marketing. PR.

Media Training. Media. Public Relations. Marketing. PR.

Section 1: Television: The interview Lecture 1 01:04

It does not matter how much you understand your topic, you must still prepare for your media interview. It is important to work out what you want to say, and how you want to say it.

Lecture 2 00:58

The more "on camera" interviews you do, the more confident you will become. However you must always prepare.

Lecture 3 01:01 Once you have viewed the video to the left, click on the link below.

It can take a life time to build personal and professional credibility, but just one poor media interview or an awkward moment to destroy it. Hopefully i survived, but i am still getting over the embarrassment.

Lecture 4 01:24

Do not say anything to the media you do not want reported.

Lecture 5 00:35

If you make a mistake during your media interview, make sure you correct yourself.

Lecture 6 00:38 Saying "no comment" to a reporter is a definite no no.
Quiz 1

Television: The interview

6 questionsSection 2: Television: Key techniques Lecture 7 02:15

Television and radio reporters are looking for what we call the "10 second" grab. This is a succinct and descriptive sentence that explains your message in 10 seconds or less.

Lecture 8 02:10 Bridging is a technique that allows you to move from one topic to another.
Lecture 9 00:39 Never offer information to a reporter that you do not want published or broadcast
Lecture 10 00:44

If you want to be understood, speak as clearly as possible but also speak in every day language.

Lecture 11 00:32 If you are reading off notes during an interview you will appear nervous and guilty. Quiz 2

Television: Key techniques

5 questionsSection 3: Television: Inner secrets Lecture 12 00:55

This is a complete waist of time. Not my course you have purchased, bagging opposition.

Lecture 13 00:21

You will learn so much by watching and observing.

Lecture 14 00:46 This is dangerous.
Lecture 15 00:27 Reporters live and die for an exclusive.
Lecture 16 00:18 You will loose friends by doing this.
Lecture 17 00:31 This is one of the most important lessons of this whole course.
Quiz 3

Television: Inner secrets

5 questionsSection 4: Print Lecture 18 00:44

Make sure you know who your audience is, there's no point in talking about something in a way that doesn't allow those who are reading your story or watching you on the news service to understand what you are talking about.

Lecture 19 00:16 I have already mentioned this, but do not say anything to a reporter you do not want repeated or broadcast.
Lecture 20 00:26 Preparation is always key, no matter what form or media you are interviewed by.
Lecture 21 00:41 Print interviews can be time consuming, make sure you put enough time aside.
Quiz 4 4 questionsSection 5: Radio Lecture 22 00:17

Always be courteous to the listener.

Lecture 23 00:28

If you are in the radio studio with the show host, it will generally help with your communication.

Lecture 24 00:19

Unlike TV you CAN take notes into a radio studio to use, during your interview.

Lecture 25 00:28

Smiling with your voice helps people relate to you.

Lecture 26 00:34
Once you have watched the lecture to the left, click on he video below.
This is what happens when you do not realize the microphone is still live and recording.
It occurred back in 1986, but it is still a great lesson for anyone, particularly me, who says something that is offensive when the microphone is still live.
The secret is to make sure you do not say anything you do not want reported or broadcast.
Lecture 27 00:31 Do not waste time getting to what you want to trumpet.
Lecture 28 00:20

Speak quickly and no one will understand you.

Lecture 29 00:30 Be aware that your callers can make or break you.
Lecture 30 00:29 Always refer to the radio host by name.
Quiz 5 4 questionsSection 6: Visual Lecture 31 00:21 Always look your best.
Lecture 32 00:21 Check what works for you.
Lecture 33 00:18 Move around please.
Lecture 34 00:23

If you look directly at the camera you will appear insincere.

Quiz 6 4 questions Lecture 35 31 pages

Media Training Notes
Download at your leisure

Section 7: VIDEO COURSE 2: Role Plays Lecture 36 00:51 You must come across as confident.
Lecture 37 00:53 Be careful when you are around a microphone.
Lecture 38 01:12 If you start your media conference talking about how much money your company has lost as a result of the fire, then good luck.
Lecture 39 01:23 Get ready for the reporter that asked the negative question.
Lecture 40 01:10 Do not bend from your original stance.
Lecture 41 00:56 The use of a metaphor is a brilliant way to explain complicated issues quickly.
Lecture 42 00:53

I probably should have explained what the word jargon means first, get the picture.

Lecture 43 01:34 Do not engage with the media unless you know what you are going to say.
Lecture 44 00:53 "There is a view that Mark Aiston does not know what he is talking about" This is an easy statement for reporters to make because they do not need to attribute it to anyone.
Lecture 45 00:45 The nose region seems to be a problem for a a lot of people, if you know what I mean.
Lecture 46 01:17 Never a good idea, As i have previously stated.
Lecture 47 01:37 If you are not prepared for an interview it can be a disaster.
Lecture 48 00:40 Some reporters have agendas.
Lecture 49 00:43

Some reporters will ask a number of questions in a quick fire manner without you being able to answer each one separately.

Lecture 50 00:54

Most people do not like it when a reporter interrupts the talent.

Lecture 51 00:57Section 8: VIDEO COURSE 3: Publicity Boost Lecture 52 02:30

Publicity through the media is far more credible than a commercial that costs you dollars. And you can learn how to gain that publicity for you and your business. And Guess what? It's free.

Lecture 53 03:53

Do you have great stories about your business and products that you can promote to the media? Half the battle is identifying what the media is looking for.

Lecture 54 03:20

So the next step is to promote the ideas you have just identified to the media. Most people don't know where to start.

Lecture 55 02:25 There are so many more ways you can gain free positive media publicity.
Lecture 56 03:54

It is key that when you pitch your story to the media you do it properly. And that's what you about to learn now.

Lecture 57 04:26

Make sure that when you pitch your story to the media, you pitch it to the right media outlets.

Lecture 58 02:57 Learning how to pitch by telephone and email is very important.
Lecture 59 04:10

You would be surprised at how many business owners do not know how to write a media release.

Lecture 60 02:06

And social media is also a main player when it comes to pitching your story. But this is not facebook or twitter.

Lecture 61 01:01 Make sure your media kit is up to date.
Lecture 62 40 pages Publicity Boost Notes
Download at your leisure
Quiz 7 8 questionsSection 9: VIDEO COURSE 4: Crisis Management For Starters Lecture 63 01:17 This lecture is an introduction to "Crisis management the fast way"

Also please be aware that I have provided some course notes as well. Click below to download them. If the link does not work then you're in your own mini crisis.

Lecture 64 01:49 Building relations with the media will often help you during a crisis
Lecture 65 02:06 Having a competent crisis management team is crucial
Lecture 66 01:32 You need somewhere to work and prepare material during a crisis
Lecture 67 03:12 Half the battle is identifying potential issues that your business may face and preparing for them
Lecture 68 03:20 How you handle a crisis will depend on your team, your experience, and your ability to hold your nerve
Lecture 69 01:15 Interviews during a crisis must be done with empathy
Lecture 70 01:46 An inexperienced spokesperson during a crisis can make matters worse
Lecture 71 25 pages Crisis Management notes
Yours to download at your lesure
Quiz 8 5 questionsSection 10: Module 1 Lecture 72 02:52

This is an overview of "Your media policy". After that we're into planning the policy for you

Lecture 73 03:05 A media policy will take you some time to put together
Lecture 74 06:06

It has been said time and time again, but if you have a good healthy relationship with the media you will have a better chance of gaining FAIR coverage during your crisis

Lecture 75 7 pages
Module One Notes
  • Introduction
  • What is a media policy and why have one?
  • Dealing with the media
  • The spin offs
Section 11: Module 2 Lecture 76 05:31 It does not matter how big or small your media unit is, it is how it operates and communicates with the media that counts
Lecture 77 03:51 Your media gatekeeper must be experienced
Lecture 78 04:40 Your company spokesperson must be experienced and media trained
Lecture 79 10 pages Module Two Notes
  • The media unit
  • Who runs the media unit
  • Choosing your media gatekeeper
  • The media gatekeeper advantages
  • Your spokesperson
  • The role of your spokesperson
  • Improving your spokesperson's performance

Section 12: Module 3 Lecture 80 03:25 Reporters simply want the facts so they can complete their story and go home
Lecture 81 02:54

Getting a call from the media should not be intimidating

Lecture 82 7 pages Module three notes
  • Tips for handling the media
  • When the media calls
Section 13: Module 4 Lecture 83 01:45 The media release is one of the most important tools in your armory
Lecture 84 03:09 The social media release will become even more important in the future
Lecture 85 05:34

Having tabs on all of your media policy protocols is key

Lecture 86 8 pages
Module Four Notes
  • The media release
  • Writing the media release
  • Common mistakes
  • The social media release
  • Media coverage checklist
Section 14: Module 5 Lecture 87 12:33 Your media conference must be organized professionally, reporters talk, remember
Lecture 88 14 pages Module Five Notes
  • The media conference
  • Date and time
  • The room set up
  • The microphone set up
  • The desk
  • Signage
  • The talent
  • Before
  • During
  • After
Section 15: Module 6 Lecture 89 02:17 A reporter in your pocket is priceless
Lecture 90 03:12

A crisis management plan is a key plank within your over all media policy

Lecture 91 02:09 Your media database will take time to put together but it is well worth the effort
Lecture 92 01:03 As I say in the lecture, Thank you and good luck Lecture 93 10 pages Module six notes
  • Building relationships
  • Crisis management policy
  • Crisis control 10 point plan
  • Media data base
  • Media kit
Section 16: Bonus Material Lecture 94 45 pages
As a bonus I have included 100 media training strategies, which is a media training e-book that should be apart of your media training resource library.
Please download at your leisure.

Media Training

And you may be interested in my audio product "How to become an outstanding Master of Ceremonies?. 
Click here or image to purchase from audible.
Lecture 95 00:35 Thank you and good luck.
Full curriculum




Media Training. Media. Public Relations. Marketing. PR.
Media Training Starter Series: 5 must have PR packages for Small Business 1. Become an Expert at Media Interviews - Media relations 2. Media Interview Role Plays

Media Training for Public Relations Professionals - PRSA
Media Training for Public Relations Professionals Eliminate Your Fears of Speaking to the Media

Social Media: Public Relations Training: PRSA
Social Media: Public Relations Training. Introductory training programs cover the basics of blogging, FREE Integrated Marketing Training With Membership.

PR training courses from leading public relations ...
uk public relations (PR) training, to write a press release,press training, public relations training,media training courses,web marketing, ,Do Your Own PR,

Media & Public Relations Training Videos | Business ...
Media & Public Relations Training. has become an integral part of the marketing communications program to address the consuming public as one

Public relations - Wikipedia, the free encyclopedia
blogging and social media marketing. Interactive PR allows companies and organizations to Breakenridge, D. (2012), Social media and public relations:

media relations - public relations - cause related marketing
pr, publicity,media, consultant, training, public relations,media relations,media placement,marketing, cause related,corporate, media training, crisis,celebrity

Media Training and Public Relations in the UK | Media Friendly
including crisis media management, public relations and Media Training; Online and Digital Marketing; Media Training for the UK Private & Public

Media Training. Media. Public Relations. Marketing. PR ...
Media Training. Media. Public Relations. Marketing. PR. Course from Udemy in

Media Training - JT Public Relations
Public Relations; Content Marketing; Social Media; Contact; Media Training. My media training workshops take a hands and he also provided good training for