This video provides an introduction to what will be covered in this course.
I also share some of the Benefits of Content Marketing.
Don't forget to download your Workbook!
Please download and print out the Workbook and Planning Guide that goes with this course. It includes additional resources and worksheets so you can create your Content Marketing Plan as you go through this course.
Defining Content Marketing.
In this video I explain the purpose of Content Marketing and why it's such a valuable marketing strategy.
In this video I share some examples of successful brands that use Content Marketing. Clearly they understand the benefit and necessity of this type of marketing.
You don't need much to begin using Content Marketing, but in my opinion there is one very important prerequisite. I share what that is, and why I believe it's so important, in this video.
A brief introduction to this section.
This lesson teaches you how you can write articles and share them in offline publications and in online article directories, for free, to help building your authority so you become known as an expert in your field.
This online demo walks you through the steps in posting an article in a free online article directory.
In this lesson I share how you can package your expertise in the form of a Free Report, to be given away on your website. It's a great way to establish yourself as an expert and build an email list.
Sample Free Reports
Be sure to download the sample free reports. You'll find two of the written reports I've used in the past, along with the Business Makeover Kit I talk about in the video (the report, assessment, and one of the audio files are included in a zip file)
This lesson shares how you can package your free "report" (or free gift) in audio format. A great option for people who don't like to write, or are not good writers!
In this lesson I share tips for packaging your free "report" in video format. Remember, this strategy is about packaging content and using it on your website to build a list, and you can really package that content in any format you like. Video is another great option!
In this video I share how you can use your Free Report, or any format of free gift, to build an email list.
A brief introduction to this section.
In this lesson I share how you can create your own online ezine (or newsletter), the different formats you'll want to consider, along with resources you can use to make building your list and sending out your ezine easy.
A brief introduction to this section.
In this lesson I teach you how to use blogging to position yourself as an expert. I share several methods including creating your own blog, and being featured as a guest blogger on other people's blogs.
In this video I demonstrate how to set up free Google Alerts. This is a great way to find topical things to write about on your blog. It's also a great way to track you own exposure on the web!
In this video I demonstrate how you can use the free Google Keyword Planner to find topics people are already searching for. When you can write blog posts on topics people are already looking for information on, your blog posts have a better chance of being found and read.
In this video I share some ways you can leverage your blog so more people find and read your blog posts. And, the more people you reach, the faster you can become known as an expert!
In this video I share how you can benefit from blogging without having to create and maintain your own blog. You can also use guest blogging to reach new people, even if you also have your own blog.
A brief introduction to this section.
In this lesson I teach you how to use speaking, both live and via teleseminar, to showcase your expertise and build your business.
In this video I teach you how to create a Speaker One Sheet that you can use to market yourself as a speaker, and get speaking gigs.
Sample Speaker One-Sheets
Be sure to download the sample speaker one-sheets.
In this video I share some ways you can find places to speak. In my experience, this is where most people get stuck. They create their Signature Talk, put together a Speaker One Sheet, and then don't know how to find groups to speak to. This lesson shares some ways you can find groups and venues so you can get out there and establish yourself as an expert through speaking!
In this lesson I share some ways you can get more mileage, and exposure, from all the speaking you do. Remember, the more people you can share your expertise with, the quicker you'll become known!
In this video I explain how you can share your expertise by teaching classes. Teaching is great because not only can it position you as an expert, you can make money doing it.
In this video I share how you can teach video training courses just like this one. And, how doing so can position you as an expert in your field.
A brief introduction to this section.
In this lesson I share how you can use YouTube to showcase your expertise with video.
A brief introduction to this section.
In this lesson I share how writing a book can quickly elevate you to the status of expert. And, how a book can reposition you and lead to other free marketing opportunities.
In this video I share tips and resources for publishing your own book. I've published three books and have used many different resources. Here are the ones I recommend.
Writing and publishing your book are only half the story. You also need to market your book. In this video I share some simple ways you can market your book, so people can find it.
In this video I teach you how Podcasting (sharing audio online) can help you establish yourself as an expert.
Getting Featured on iTunes
Be sure to check out my blog post on How to get featured on iTunes New & Noteworthy, for a step-by-step recap of all the marketing I did to get my Business Stylist Podcast featured there.
Sample Podcasts
Be sure to download and listen to the sample podcasts included with this course. Or, for more recent examples, check out my new podcast, The Business Stylist Podcast on iTunes at www.TheBusinessStylistPodcast.com or on my blog at www.debbielachusa.com/category/the-business-stylist-podcast/
In this lesson I share how you can create your own Internet Radio Show, or be a guest on someone else's show, to help you become known as an expert.
Examples
Be sure to refer to the workbook for links to the shows/guest interviews I share in the video.
A brief introduction to this section.
In this lesson I teach you how to use video, and Internet TV Shows, to showcase yourself as an expert. I share how you can create your own show, or be featured as a guest on other people's shows.
In this video I show you how to download, and use Handbrake, free video conversion software you can use to optimize your videos for the web.
In this video I teach you how you can use social media to leverage all of your other content marketing, so you can reach more people, and become known faster.
In this course wrap-up we recap all of the strategies we've covered and I share a few final tips to help you create your Content Marketing Plan and get started using this extremely effective form of marketing.
Congratulations and Thank You!
I'd also just like to take a moment to congratulate you on making it through the entire course! Thank you so much for taking the time to enroll in this course and complete it. I hope you enjoyed it and you're inspired to get out there and start using content marketing to become known as an expert in your field!
Want More Marketing Help?
Remember, if you need help identifying your POV, or your brand platform as I like to call it (essential if you want to make the most of your content marketing efforts), be sure to check out my course on branding,How to Brand Yourself and Your Business. As one of my valued students, you can enroll for just $49 with this special link.
If you're looking for more general help marketing your service-based business, I encourage you to check out my course, How to Market Yourself as a Coach or Consultant. Because you're already enrolled in this course, you can enroll for just $49 using this link.
And, if you'd like to learn what I believe it takes to succeed as a coach or consultant, I think you'll find my course, 10 Things Every Coach or Consultant Needs to Know, very informative. Again, because you're already taking this course, you can enroll for just $24 using this link.
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