How To Triple Your Sales With Email Marketing

Section 1: Email Marketing In A Nutshell...It's NOT What You Think Lecture 1 03:45

In this lecture, we'll talk about the difference between brand building and direct response marketing, and why unless you have a huge brand like Apple or Coke, you need to focus on direct response. Email is one powerful form of direct response marketing.

Lecture 2 01:53

In this lecture, we'll talk about why you should always be building your email list -- whether you're giving a live talk or making a post on Facebook. List building is the heart beat of your business.

Lecture 3 03:05

Henry Ford once said that you can't chase profit directly. Profit is a result. The same goes with email success. You can't chase sales through email directly. It's a result.

Section 2: The V+F+I+SR Relationship Formula Lecture 4 01:46

In this lecture, we'll talk about the first critical piece of building relationships through email -- Value. We'll talk about what it is and how to provide it.

Lecture 5 03:00

In this lecture, we'll talk about the second piece of successfully building relationships through email -- Friendship -- and how to build friendship through email.

Lecture 6 02:14

In this lecture, we'll talk about the third piece of successfully building relationships through email -- Interaction.

Lecture 7 02:55

If people know nothing about you, they can't relate to you. In this lecture we'll talk about revealing things about yourself through email to build better relationships and make more sales.

Lecture 8 03:37

So far we've talked about building relationships through email. But does that mean you don't sell?

It actually means you sell even more. We'll talk about why in this lecture.

Section 3: Building Your Email Marketing Account Lecture 9 01:52

If you don't have an email marketing service already, here is how to get one.

Lecture 10 02:41

In this lecture, we'll talk about making your first email list.

Lecture 11 01:51

If you want to transfer old subscribers to a new email service provider like I did, we'll talk about doing it in this email.

Lecture 12 04:00 Lecture 13

Creating Automated Emails

04:34Section 4: The Keys To Building A Huge Email List Lecture 14 03:11

This is the key to getting email addresses, regardless of what industry you're in or what you're selling.

Lecture 15 04:50

Take the advice of legendary marketer Gary Halbert, and get much better results with email.

Lecture 16 02:54

The key to building your email list quickly.

Section 5: Getting Email Addresses Online Lecture 17 05:04

In this lecture, you'll learn how to make your email signup forms to start getting email addresses.

Lecture 18 05:05

By limiting options, you get a better response -- and more people following you online

Lecture 19

Walkthrough Of Making A Squeeze Page

03:27 Lecture 20 02:48

Here are two more ways to get email addresses online.

Section 6: Getting Email Addresses In A Physical Business Lecture 21 03:39

If you have a physical business, here's how to collect email addresses.

Lecture 22 01:56

Here's a trick you can use to get an even better response with your email marketing in your physical business.

Section 7: Writing Great Emails Lecture 23 01:56

A few simple rules to keep in mind whenever you want to send an email.

Lecture 24 01:40

There are three categories of great subject lines. Make sure all of yours fall into at least one of them.

Lecture 25 02:23

The two things you can do to become great at writing emails.

Lecture 26 05:22

Use these four psychological elements to make more sales.

Section 8: Some Email Templates Lecture 27 03:02

Here are some ideas for what you can include in your welcome email.

Lecture 28 02:19

Here's a great email to learn more about your email community and find out what to offer.

Lecture 29 01:37

Here is what you can send on someone's birthday to create goodwill and make more sales

Section 9: Sequences Lecture 30 02:03

It's not about single emails. To get big results, you need to think how multiple emails will fit together.

Lecture 31 02:28

Here's an example of a successful email sequence.

Lecture 32 02:44

Here's another example of an email sequence.

Section 10: More Advanced Aweber Tricks Lecture 33

Take Advantage Of Support

01:20 Lecture 34 01:56 Lecture 35 04:06 Lecture 36 01:07 Lecture 37

Be Careful With This When Adding New Followup Messages

00:58Section 11: Final Thoughts (for now)... Lecture 38 03:34

There's a lot more coming in this course in the weeks and months to come. And as a student, you get lifetime access to all of it. But in the meantime, here's everything we've covered so far.

Section 12: Bonus: Life-Changing Ideas From Amazing Books Lecture 39

Insider School Inner Circle

00:44 Lecture 40

The Key To Good Marketing

Text Lecture 41 Text Lecture 42

January's Recommended Reading

Text Lecture 43

My Favorite Books From February

Text Full curriculum




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