» » How to Create a Brand Online That Gets You Clients and Jobs

How to Create a Brand Online That Gets You Clients and Jobs

Section 1: Intro - What to expect from this course ! Lecture 1 12:24

In the first module we'll talk about the current paradigm shift and why you need an online platform to build your career and biz.

  • learn why you need a site/blog/platform
  • why the old approach of getting work doesn't WORK
  • what to expect from this course

Get in !

Lecture 2 15 slides

This is the intro slideshow that shows you the basic concept of building your online platform (website or blog) and why it's essential in today's job and business world to have one.

Lecture 3 04:26 Learn why your platform beats any kind of CV in the butt. And offers you WAY better opportunities. Section 2: Mission & Purpose - How create a compelling story that attracts your right audience and customers Lecture 4 15:03
In this teleclass you learn:
  • why you need to create a compelling mission and   purpose for your platform
  • why it's good to attract your "right" audience and deter others
  • how to create a compelling story
  • how to make people bond to your brand

And we'll leave you with some questions that help YOU define your purpose and story.

Let's get this thing rolling !

Lecture 5 3 pages It's a printable sheet that easily helps you craft your brand mission, purpose and attributes. 

I have included the version that I filled out myself, so you can see how easy and fun it is to build the basis for your brand.

Lecture 6 17 slides

This is the slideshow based on our teleclass. Learn why having a mission and purpose is not some hippie kumbayo blah blah, but actually an effective way to grow your influence and business.

Lecture 7 05:44 In this drawing video, I'll show you how having a strong mission and story will result in job/biz offers and money. Yippie ! Section 3: How to become the master of your domain ! Lecture 8 12:53

In this juicy teleclass we'll discuss :

  • why you need to get known for something
  • HOW you can get known for "your thing"
  • tips and tricks to achieve your "niche"
  • examples from successful online people who achieved that

This is a meaty and important aspect of creating your online brand and platform, so open your ears and soak it all in !

Lecture 9 13 slides Lecture 10 05:17 In this little sketch video, I'll show you why it's essential to stand out and position yourself in a way that makes people pay attention to you online (so that they hire or pay for you ;) Section 4: Discover your voice/develop a unique point of view Lecture 11 15:15
In this audioteleclass you'll learn what it takes to develop a voice
  • How to Cultivate a unique voice
  • Why You don't Have to Write Like You Did in School
  • The Power of Telling
  • Why Knowledge isnt enough, personality matters

Let's get to it and help you create a voice that Mars would say gives people eargasms. 

Lecture 12 14 slides In this slideshow we'll clarify everything we have talked about in the teleclass Module 4. Bite into it ! Lecture 13 05:39 In this little sketch video I further dive into creating a compelling online voice and amplifying it to get your maximize attention ! Section 5: Choose a platform to share your ideas Lecture 14 21:24
There's more to building a brand than putting up a blog. In this audioteleclass you'll learn about the following: 
  • Figuring out which medium is best for you (writing, audio, video)
  • The Pros and Cons of Each Platform 
  • Getting the most of whichever platform you chose

This is a foundation for everything else you're going to do. So pay close attention to this module and take lots of notes. 

Lecture 15 10 slides

The slideshow that helps you find your perfect content communication tool - so that you create awesome media that people pay attention to.

Lecture 16 05:24 Learn different way of media and learning about which one fits YOU the most. Section 6: How to set up your online presence Lecture 17 20:53
In this module you become Action Jackson and we talk about all the tools you'll need: 
  • The Importance of Having Your Own Domain
  • Setting up Your Hosting Account 
  • Why Blogs Should be Built on Wordpress or Squarespace

Be sure to make a list of all the action items we talk about in this module. 


Lecture 18 10 slides It gets a bit technical in here, but these are the basics you have to know when setting up your website. Don't worry - we make it entertaining !

Enjoy the slides.

Lecture 19

Sketch video - Free VS. hosted site

06:33Section 7: How to make your website layout work and look pro Lecture 20 27:47
Layout and design of a web site can make or break your brand.  In this audio telelcass we talk about making your website look completely professional: 
  • Why Simplicity is the Way to go With Design
  • Key Pages that Every Web Site Should Have
  • The Importance of Using a Premium Wordpress Theme
  • Designing Your Site so It Accomplishes Your Ultimate Goal
Lecture 21 17 slides Here we'll summarize the most important parts of an effective website that converts visitors into buyers. 

Check out the additional sheet to get the visual page layout template (down below) !!

Lecture 22

Sketch video - the most important part of your homepage

04:58Section 8: How to build and share your body of work Lecture 23 21:52
In this audio teleclass we talk about creating a body of work
  • Having a Content Creation Strategy/Schedule
  • The Various Types of Content You Can Develop
  • Developing Credibility with Your Audience
  • The Importance of Consistency
Lecture 24 10 slides Text version of our talk - soak up all the ways you can create and distribute your media content. Lecture 25 05:17 In this sketch video, you'll learn how to spread, cross-promote and re-purpose your content.  Section 9: Define your target audience and attract your right customers Lecture 26 14:56
If you try to be everything to everybody, you'll be nothing to nobody. In this audiotelelclass we discuss the following: 
  • Identifying Your Target Audience
  • Why It's not Just about Demographics
  • The Importance of Like Minded People 
  • And Much More
Lecture 27 7 slides We'll also mention different ideas about what target audience truly needs and why you need to define it. Lecture 28 06:36 It sounds complicated, but it's actually a vey useful concept that will help YOU find your right customers and clients. Section 10: How to use social media to your advantage Lecture 29 35:14
Social media can really amplify your message. But you have to do things correctly. 
  • How to Navigate the Waters of Twitter
  • Creating True Engagement on Facebook
  • Why Relationships Matter So Much
  • The Importance of Quality over Quantity
Lecture 30 15 slides You learn about the major social media networks and the pros and cons of each one. You also get some additional tips on navigating through the social media jungle and make it work for you !

Buckle up, this is one jam-packed section !

Lecture 31 06:09 Learn how to use social media the fun and effective way, so you can get actual value out of it. Section 11: Setting up a Killer Eco-System Lecture 32 37:50
In this audioteleclass we talk all about the importance of creating a killer eco-system
  • Handful of people who will spread your message
  • Pick ONE Superstar Believer - give them meaningful work to do
  • How to Handle Criticism and Solicit Feedback
Lecture 33 15 slides Lecture 34

Sketch video - how to grow your network at the start

05:29Section 12: How to use your connections to get offers and make money Lecture 35

How to Build Relationships Online

38:07 Lecture 36 6 slides We'll talk about using your network and connections to get kick-ass offers and start mutual projects that will amplify your success chances. Lecture 37 05:28 Tips and tricks on finding your right partner, so you can create something worthwhile and successful together. Section 13: Dangers and pitfalls - what to watch out for in the online world ! Lecture 38

The Things that Cause People to Fail Online

14:34 Lecture 39 11 slides

Includes the major topics we talk about in the teleclass. Avoid those dangers, get the tips and save yourself a lot of trial and error.

Lecture 40 09:14 Learn a lot of different things you should know about when navigating through the web world - plus a good tip on managing your content creation vs. consumption / connecting balance. Section 14: What to do now ! Lecture 41 08:18

We'll talk about what you can do now.

Please check out the free and additional "Outstander" branding guide - it's an illustrated, premium companion to this course and offers many new ideas and tips on building your powerful online presence !

(it's in section 15 - Bonus !)
Section 15: BONUS : The illustrated "Outstander" companion guide Lecture 42 104 pages
This is my premium online personal branding guide, flavored with over 60+ custom illustrations and lots of juicy advice that help YOU stand out online and get the clients and offers you want. 

Treat this like a complementary ebook to this course - the lessons are cartoon-ified and entertaining, so that you not only learn a lot but make it stick to your brain as well !

Warning : occasionally includes strong language.

Full curriculum




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