In this lecture we will learn the importance and effectiveness of email marketing and what it can bring about in your online business.
In this lecture, we will take a look at how Email Marketing has changed in the Digital Age as buyers become more and more empowered.
By the end of the lecture, you should realize the utter importance of having an ESP and why using a personal mail client isn't enough OR can even be hazardous.
By the end of the lecture, you should be able to ask your self some key questions in order to determine which Email Marketing service provider is right for you.
Many ESPs offer either single opt-in or double opt-in for collecting emails. Learn which options is best for you when choosing an ESP.
Here are a list of email list service providers to help you with your email marketing.
In this video, we will go through an exercise together to come up with a lead magnet. Please be sure to share it in the discussion board.
After you know how to come up with a Lead Magnet, here are some 20 lead magnet examples for you to take inspiration from.
In this video I will show you where you can place your Lead Magnets and create powerful Call-To-Actions.
Learn how to craft an irresistible attention grabbing headline that will get your emails to be opened.
Learn why customizing your 'From' address can help boost your open-rates.
You will learn why having a branded email can help establish credibility and avoid spam alerts.
You will learn how to write personalized email copy that helps a person feel they are being spoken to and not sold to.
Learn how to segment your email so you are speaking to the right audience without being too generic.
You will learn how important it is to make sure you are making it clear what your value proposition is and how to communicate it well.
You will learn how CTAs are the main aspect of an email and without a good CTA your email is useless.
Learn how to use powerful images to help increase the clickthrough rates of your email campaigns.
A secondary Call to Action is an important must of every email and you will learn how you can encorporate it.
Learn the importance of social sharing buttons and where you place them.
Learn how to keep your email subscribers aware of what you do with their information with the Privacy Policy.
Learn the importance of an unsubscribe link and why you need to place it where someone can see it.
Look at 5 examples of how to encorporate the key elements of a five-star email mentioned in the lectures above.
Learn to ask yourself the following questions before you start sending out emails frequently.
Learn when the best time it is to send an email to your email list.
A quick overview of what we will cover in the section below.
Learn what the metric Emails Sents means and how to optimize for it.
Learn what the metric Delivered means and how to optimize for it.
Learn what the metric Bounced Emails means and how to optimize for it.
Learn what the metric Open Rate means and how to optimize for it.
Learn what the metric Clicks means and how to optimize for it.
as Spammeans and how to optimize for it
Learn how to Sign-Up for Mailchimp and create your lead magnet form and embed it on Wordpress
Learn how to craft an email using mailchimp
Learn how to track your email campaign results.
Need some inspiration for email subject headlines? Here's a free resources from Digital Marketer.
This is a swipe copy for those reaching out to their list to sell a product.
Grow your email list, ensure deliverability and increase your sales by knowing how to effectively use email marketing.
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