Hi. I'm Alex, and I'm going to teach you why Facebook Retargeting is the most targeted way to boost sales, engage with your exact audience, and increase attendance to your events... or whatever else it is you're trying to do.
I've been using Facebook Advertising and Retargeting now for 2 years, and have made a big impact on program sales for the company I've worked for. Starting from nothing, I've been reading everything I can find on strategies, and have tested then regularly with real customers to show real results. My latest campaign had a 792% ROI.
Now, I'm at the point where there aren't trainings teaching what it is I've learned, so I've decided it's time to share my knowledge.
In taking this course, I assume that you're familiar with Facebook advertising, and that you have a website.
If you're not yet familiar with Facebook advertising, I recommend checking out Getting Started with Facebook Advertising from General Assembly it's free and it's here on Udemy.
Retargeting is the practice of using cookies to continue engagement with your website visitors after they've left your website. Through Facebook, you're able to display advertisements in the news feed and right sidebar of people who've left your website (specific pages), making for very targeted audiences.
IMPORTANT: Make sure that if your site loads mobile versions of your website with a specific URL that you also setup your retargeting rules to include those versions of the webpages.
Where to find it in Facebook
Here's Facebook's guide on Website Custom Audiences. It's really useful for understanding the setup process and the options.
When you want to verify that Facebook is receiving data from your pixel, you can use the Facebook Pixel Helper, which is a sweet little Chrome extension that tells you if a pixel is detected on a given website.
Did someone visit your sales page and then navigate away? Maybe you're hosting an event (online or offline) and they puttered around but didn't commit. You can show them ads, trying to bring them back to reconsider or remind them.
If someone comes to your site, but hasn't in a while, then it might be time to reach out to them so they know you still exist. Maybe you release a monthly blog post, and people need a little nudge to know it's out. This could be the strategy for you.
Think about your customer funnel in terms of webpages. If you're having someone signup for your mailing list, then maybe you're directing them to a landing page where they enter their info, and then to a thankyou page after registration. In this case, you're able to take advantage of the "this page, not that page" retargeting, and only target people who've visited your opt-in page, but NOT your thankyou page. This will ensure you're not wasting time marketing to people who've already joined your mailing list.
Retargeting people who didn't purchase your product
Retargeting for online product launches
Retargeting for graphic designers & web designers
Retargeting for musicians
Retargeting for real estate agents or realtors
Retargeting for politicians & elections
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