» » Business Blog Writing to Generate Leads: For Beginners

Business Blog Writing to Generate Leads: For Beginners

Section 1: Getting Started Lecture 1 01:57

I am regularly creating video and blog content related to content marketing, blogging and video that might not fit within this courses curriculum. If you want to get the ongoing free educational content, please connect.

YouTube:

https://www.youtube.com/user/woolfolk2112

LinkedIn:

https://www.linkedin.com/in/woolfolk

Twitter:

https://twitter.com/woolfolk12

Tumblr:

http://www.danielwoolfolk.com/

Lecture 2 03:15

Blogging has many benefits to help you connect to your community.

Lecture 3 08:12

We'll look at a few good blogs. Remember that you want to give readers value so that they will buy from your business. Your first goal is not to get massive traffic. That will come with good content.

Lecture 4 03:47

Your call to action tells a reader what to do next. There may be many steps but they should eventually become a client or customer.

The report I mentioned is "Research Report: 2014 Lead Response Report" on insidesales.com. Please note that the page requires you to insert personal information, so I won't be linking to it in the description.

Lecture 5 01:55

Writing your call to action is simple, but very important. Never forget to use it. Also, readers should see it before they click out, so make sure your posts are short enough to be interesting or interesting enough to be long. If someone gets bored, they'll click to another site without clicking on your call to action.

Lecture 6 1 page Make sure all of your posts contain these three elements. Remember, your final objective is to get money in the bank. You can't pay the bills with Facebook likes alone. Lecture 7 02:00

If you don't have a blog yet, start one today and don't wait for anybody. In the next lessons, I'll show you Wordpress or Tumblr. If you're undecided on a service, watch both videos. If you already have a blog service, feel free to skip these lessons. You can listen to them still, though, since there are a few details you might not yet be aware of.

Lecture 8 10:18

Get started on Wordpress.

Lecture 9 06:22

Get started on Tumblr.

Lecture 10 Text Look over these words and reference back to this document if you hear a word that you dont understand. If theres a term youd like me to add, please tell me in the discussion section of this lecture. Quiz 1

The Basic Concepts and Lingo

6 questions Lecture 11 10:27

The first in our template lessons. This is great for delivering news and keeping a reader interested in a short post.

Lecture 12 2 pages The following is the structure to an inverted pyramid post. Below it is an inverted pyramid post with a cherry on top. The inverted pyramid starts immediately with the most important information and continues with decreasingly important information. Adding a cherry on top makes the post fun while keeping it short. You dont want readers clicking away from boredom! Section 2: Finding Your Style Lecture 13 02:58

When people read your work, they should imagine you as a personeven if they've never seen you. Here's how to get to that point.

Lecture 14 01:40

Have your reader in mind every time you write.

Lecture 15 03:56

Good writing and bad writing. (We'll start with the bad news.)

Lecture 16 04:11

I learned this format in the 4th grade and I still use it and I still build upon it. It's also the foundation for a later tips post, which shows your expertise.

Lecture 17 1 page The 5-paragraph essay contains an introduction, a thesis statement, three body paragraphs and a conclusion. Make any changes you need to make the writing flow. I end it with a sample call to action. Lecture 18 05:49

In order to be seen as an expert, you have to show that you can handle individual problems. If you use clichéd content, you will seem as worn out as your post. I show you how to counter the urge to write a tired-out post and publish a piece that shows your expertise.

Lecture 19 02:22

Avoid these mistakes to stay focused on the eventual goal of gaining a client.

Quiz 2 4 questionsSection 3: Writing and Editing Lecture 20 03:31

Write with the edit in mind. So, have a plan. Once you write, edit, edit, edit and edit some more.

Lecture 21 07:46

The Hemingway Editor app is a fun way to see what grade level you're writing at. American 10th Grade or below is ideal. I also show how to turn a blah, blah sentence into a bling, bling sentence.

Lecture 22 03:49

Good writing looks good. Keep it clean by staying away from frivolous punctuation.

Lecture 23 02:43

Your interview should be a conversation that flows like your writing.

Lecture 24 05:03

We often call them titles, but your writing deserves a real-life headline. We'll look at some good ones.

Lecture 25 03:47

Solve a problem for a reader and gain a client.

Lecture 26 05:20

Most bloggers don't know how to quote someone. Use quotes and make your blog vibrant (and show just how bland your competitors are).

Lecture 27 03:26

We all make mistakes. Good publishers own up to them with corrections and guide a reader with editor's notes.

Lecture 28 03:54

Linkouts tell your readers why they should care about bigger news, documents, resources and more.

Quiz 3 5 questions Lecture 29 1 page The linkout leads your reader to an outside reference, which may be an article, some sort of resource (like a voter registration page). But you want to start it with an interesting lead and some words on why that resource is relevant to your reader. Give your take on things. Section 4: Finding Blog Post Ideas Lecture 30 06:57

Stories are all around you. Go out and find them.

Lecture 31 05:24

If you have a local business and want to stand out, you need to have content locals are looking for. Use and create blog posts about events to grab local attention. Vlog from http://www.youtube.com/woolfolk2112

Lecture 32 06:11

Google alerts and social media make stories come to you.

Lecture 33 05:51

Stay with the times before the times even happen with calendars. A publishing schedule keeps you consistent and focused.

Section 5: Beyond Writing Lecture 34 05:22

Text, text, text and no fun. Photos and videos attract viewers visually.

Lecture 35 1 page Photo captions and video descriptions guide a reader and let search engines know the information within the media that they can't process. Lecture 36 03:36

When blogging, always think where else you can publish that content. News sites are a great place to start.

Quiz 4

Manage Your Blog Like a Pro

7 questions Lecture 37 01:50

Thank you so much for letting me show you about business blogging. Please let me know how I can improve this course and if there's anything else you'd like to see me cover.

Full curriculum




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