Social Media for Business Growth: A Winning Guide

Section 1: Social Media Channels Strategy 2015 Lecture 1 05:23 Lecture 2

How We can Make the Most from Social Media

11:37 Lecture 3

How to Make It Work for You 1

06:25 Lecture 4

How to Make It Work for You 2

09:11 Lecture 5

Social Media Marketing Plan 1

10:05 Lecture 6

Social Media Marketing Plan 2

09:50 Lecture 7

Social Media Marketing Plan 3

10:29 Lecture 8

Learn from Who Applies It

06:30 Lecture 9 07:30 Lecture 10 79 slidesSection 2: Introduction to Social media strategy Lecture 11

Introduction to Social media strategy - Part 1

09:09 Lecture 12

Introduction to Social media strategy - Part 2

09:24 Lecture 13 10:19 Lecture 14 11:28 Lecture 15 08:18Section 3: Targets and Strategy Lecture 16

Agree targets objectives and strategy

12:23 Lecture 17 13:15 Lecture 18

Evaluate social media tools - Part 1

08:36 Lecture 19

Evaluate social media tools - Part 2

09:41 Lecture 20

Create a cross functional approach - Part 1

13:25 Lecture 21

Create a cross functional approach - Part 2

07:02 Lecture 22

Light touch editorial approach

10:55 Lecture 23

The psychology of sharing

09:46Section 4: Internal policies and terms of use Lecture 24

Internal policies and terms of use - Part 1

08:27 Lecture 25

Internal policies and terms of use - Part 2

07:37 Lecture 26

Internal policies and terms of use - Part 3

12:55 Lecture 27

Internal policies and terms of use - Part 4

14:57 Lecture 28

Implement social media monitoring - Part 1

12:08 Lecture 29

Implement social media monitoring - Part 2

08:41Section 5: Social media person or team Lecture 30

Social media person or team - Part 1

07:33 Lecture 31

Social media person or team - Part 2

10:13 Lecture 32

Social media person or team - Part 3

12:51 Lecture 33

Social media person or team - Part 4

07:48 Lecture 34

Social media person or team - Part 5

07:41 Lecture 35

Conduct appropriate training

04:10Section 6: Define metrics and ROI Lecture 36

Define metrics and ROI - Part 1

10:28 Lecture 37

Define metrics and ROI - Part 2

12:13 Lecture 38

Define metrics and ROI - Part 3

09:55 Lecture 39 05:12 Full curriculum




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