Profits on Pinterest is set up as a 25-Day Challenge. Print off the calendar and track your days and your activities. The course is set up where you shouldn't have to spend more than 25 minutes on average per day watching the training videos and completed the activities.
If you follow this program, then in 25 days you should be on your way to receiving more traffic on your website and growing your following which when done correctly can increase business profits.
Day 1: Power of Pinterest
Step 1: Video Overview. Pinterest has exploded over the past two years and it is still growing at a faster rate than any other social media network. In this training video we compare the power of Pinterest to the #1 social media network, Facebook. You will be surprised because the facts prove that Pinterest is better to turn a profit than Facebook.
Step 2: DOWNLOAD - Pinterest Self-Evaluation. After you watch the video, download the Pinterest Self-Evaluation to learn how effectively you are currently using Pinterest. This is a good checklist to get started you started. If you haven't completed all of them then don't worry; we will show you how to complete all of these throughout the other lessons.
Day 2: Marketing Game Plan
Do not skip this step!
Step 1: Video Overview. The biggest mistake entrepreneurs and business owners make is not having a plan before jumping into social media.
NO PLAN = NO GOALS = NO RESULTS!
You may think Pinterest looks easy and simple, and in many ways it is. However, you must understand your goals and the message you want to share with the audience on Pinterest before you begin pinning.
Step 2: DOWNLOAD - Marketing Game Plan Activity. If you have never tried to put together a clear marketing plan to keep you focused, well now is your chance. In just 5 simple steps you will have clarity about your social media goals and timelines to achieve them. Download this Marketing Game Plan activity after you watched the training video. Happy Planning!
Day 3: 6 Ways to Optimize Your Pinterest Profile
Step 1: Video Overview. Many business owners don't see the importance of preparing their profile correctly. When this portion is done correctly, you will gain more followers and your followers will spend more time viewing your boards and pins. When you attract the right customers this will also increase the traffic to your website!
I have business owners email me because they can't figure out why their pins or their company doesn't appear when they type it in the Pinterest search box. It is because they didn't know these six way to optimize your profile on Pinterest. It is more important than most realize!
Step 2: DOWNLOAD - Pinterest Profile Set-Up Checklist. This checklist will help you think of everything you need to optimize your profile for your business and understand your competition.
NOTE: If you haven't completed the Profile Set-Up Checklist, then do that before watching this video and going into Pinterest to set up your business profile.
Step 1: Video Overview. If you finished your homework from yesterday, then let's learn how to convert your personal profile to a business account and how to properly set up your business profile! After the video, you need to either set up your new business profile, convert your personal account into a business account, or clean up your current profile to follow the six ways to optimize your account.
Day 4: Pinterest Business Tools
Step 1: Video Overview. One of the best ways to promote your Pinterest account is on your website and other social media. Pinterest has some great tools to help you promote your Pinterest profile and they are all free. This video is going to walk you through the business tools and show you how you can use them to promote your business.
Day 5: 13 Lucky Tips to Gain Followers
Step 1: Followers Note Page. You will need to take notes during this video! Be sure to download the note sheet before watching this training video.
Step 2: Video Overview. Now that your Pinterest profile is set up 100%, you are ready to grow your following. Some of these tips are more advanced but since you will always continue to grow your fan base, I wanted to cover more than just the basics.
Day 6: Create Effective Boards that do the Work for You
Step 1: Video Overview. Your Pinterest boards is THE portfolio of your products and services. The success of your business page starts with the board names and the organization of your boards. This is the foundation of your account BEFORE you start pinning. There are many do's and don'ts that can save you time in the long run!
Step 2: DOWNLOAD - 101 Board Ideas: I also have a bonus for you! Download the attachment that contains 101 Board ideas for multiple industries! These can really get your creative juices flowing!
Day 7: The Anatomy of the Perfect Pin
Step 1: Video Overview. To help your pin perform and go viral faster, you need to know these tips to curating the perfect pin. This video will give you all the secrets to setting up the perfect pin on Pinterest so they perform better for your brand.
Step 2: Perfect Pin Checklist. Download this checklist and follow it every time you pin something new on Pinterest. There are quite a few details to creating the perfect pin and this will save you time until you can remember all the tips.
Optimize Your Pinterest Profile
Day 8: Creative Pinning Ideas
Step 1: Video Overview. In this video, we will go into our Pinterest account and show you the many different ways you can pin on Pinterest. It only takes seconds!
Step 2: DOWNLOAD - Perfect Pin Checklist. Also, be sure to download my Perfect Pin Checklist so you can refer to it every time when you are creating your own images for Pinterest.
Day 11: Get Found on Pinterest
Step 1: Video Overview. You don't want your customers to have to search for your business like the game "Where's Waldo?". By now I am sure that you realize Pinterest's "search engine" is far from perfect. So what is the point of being on Pinterest if your business profile can't be found? Utilize these tips to help your customers find you!
Day 12: Unique Board Uses
Step 1: Video Overview. By now you should have mastered creating new boards! However, there are more ways to increase the engagement of your followers and gain MORE followers by using your boards in unique ways. This video will show you how to do this.
Day 13: Becoming Credible on Pinterest [Earn Followers, Trust, & Sales with these 10 Pointers)
Step 1: DOWNLOAD - 10 Pointers to Pinterest Credibility. You will want to take notes during this video so download this note sheet before diving into the training video.
Step 2: Video Overview. Follow these pointers to gain followers, earn their trust, and increase your business sales.
Day 14: Combining Facebook & Pinterest [13 No-Brainer Ways to Build your Following on both Facebook & Pinterest]
Step 1: Video Overview. Facebook is still the most powerful social media network. So I wouldn't be doing the right thing if I didn't give you the 13 No-Brainer things you need to be doing to combine the power of Pinterest with Facebook.
Step 2: DOWNLOAD - Grow on Facebook & Pinterest Checklist. These 13 ways to grow your platform on both Facebook and Pinterest are so simple and too many business owners don't do them. Download this checklist after you watch the training video and then complete those no-brainers you haven't done yet.
Attract More Paying Customers
Day 15: Create an Infographic is Under an Hour
Step 1: Video Overview. Here is the good news about infographics - you don't have to be a graphic designer! Infographics are very popular on Pinterest and are a great way to represent your brand in a unique way. They have a tendency to go viral faster than the standard image and it can also educate your customers about your products and services.
Step 2: DOWNLOAD - Infographic Resources. Download this resource as it contains the links to some websites where you can start with an infographic template and input your brand's information. It really helps to complete a professional look a lot faster, especially if you don't have any graphic design skills.
Day 17: Pinterest Beginner Marketing Strategies
Step 1: Video Overview. Don't let the "beginner" title fool! The beginning strategies are important. Have you ever heard the saying, "You must go slow before you can go fast"? You can only succeed in the advanced marketing strategies if you have the beginning strategies completed correctly.
Step 2: DOWNLOAD - Beginner Marketing Strategies. Print out this strategy guide and circle the ones you haven't yet completed from the previous training videos. This way you can finish those or get them started so you can set your account up for the intermediate and advanced marketing strategies.
Day 18: Pinterest Intermediate Level Marketing Strategies
Step 1: Video Overview. Now that you have completed all the beginner marketing strategies, we are going to kick it up a notch. Some of these strategies you should already be doing but I have some surprises for you too.
Step 2: DOWNLOAD - Intermediate Marketing Strategies. Print out this checklist and circle the strategies you haven't completed and still need to spend more time completing or adding to your daily task list. This will help keep you focused and to ensure you are using all the strategies that work best for your brand.
Day 20: Pinterest Advanced Marketing Strategies
Step 1: Video Overview. I love the marketing ideas in this training video. These ideas should really get your creative juices flowing. I will give you an introduction to these strategies and then there will be additional videos to dive in deeper.
Step 2: DOWNLOAD - Advanced Marketing Strategies. This is a great guide to refer to when you want to start another promotion, contest, or new marketing strategy for Pinterest. It is the advanced strategies that will really make a difference in your marketing efforts.
Day 21: Running a Pinterest Contest
Step 1: Video Overview. In this video I give you some great contest ideas for your business and some best practices so you can organize the best contest for your business quickly. I share some popular and successful company examples along with the rules and regulations of running a contest on Pinterest.
Step 2: DOWNLOAD - Contest Ideas. This download is a great resource to use anytime you want to run a contest or promotion. It has ideas, links to other successful contests, and checklists to keep you focused.
Day 22: Build Your Email List
Step 1: Video Overview. Building your list is the most important thing you can do to grow your business and to ensure more frequent sales in the future. Having a list helps you to build a relationship with your customer base and to communicate about new products and services you offer.
Step 2: DOWNLOAD - Build Pinterest Client List. Download this checklist and refer to it when you are running a campaign or setting up a landing page to grow your email list.
Day 23: Ways to Make Money on Pinterest
Step 1: Video Overview. This video explains all the different ways you can monetize your account and start working on gaining business profits. You will be amazed at all the different tactics for both service-oriented and product-focused businesses.
Step 2: DOWNLOAD - Make Money on Pinterest. Print out this list so you can refer to it for all the different ways to monetize on Pinterest.
Day 25: Measure Marketing Results
Step 1: Video Overview. There are many different ways to measure your results on Pinterest. It doesn't matter which tool you use. It is just important to pay attention to what is working and reaching your customer and what isn't. Without measuring your marketing efforts you are only wasting your time. Figure out what works best and stick with it!
Step 2: DOWNLOAD - Measurement Toolbox. In this video, we reviewed the different types of websites that offer services to measure your Pinterest marketing results. Here is a list of the different types of websites that offer the ability to measure your Pinterest marketing results. Take a look at all of them and then choose the best tool for you.
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