How well do you know who you are selling to? Be honest.
If you work for an enterprise company, you already know that your ability to grow revenue depends on how well you understand your ideal target customers. Because whoever understands the customer best, wins! If you don't know, or if you can't tell me quickly and clearly, then your product is probably in trouble.
Equally important is aligning everyone in your engineering, product management, marketing and sales team so they, too, know your target audience, the problems they are trying to solve, and why they should care about your product. They must be able to know them, understand them, and reference them it in all of their product development and customer communications activities. That's how you grow revenue and win in today's overcrowded marketplace. And, to do this, you need a persona to act as your guide, where the persona is an fictional illustration of a set of very real people who live and breathe in your target market segment. In other words, the persona brings your market segment to life so you can better empathize with them and thus more effectively connect and communicate with them.
Want to beat those odds?
Want to build a well thought-out persona quickly and effectively?
Then this course is for you!
This introductory course is for product managers and marketers who work in medium- to large-scale B2B companies. With 4 power-packed lessons, exercises, quizzes, and examples, the course takes about 90 minutes to complete. This course teaches you how to build, critique, and apply a persona for your marketing programs and campaigns. During the course, you'll learn how to produce high impact buyer personas. A template and downloadable examples are included.
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or
What, exactly, is a Product Manager? - MindTheProduct
I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes
Product Management | Product-Management.com
Product Management templates, career information, resources and educational materials to be more effective and optimize product management at your company.
Product manager - Wikipedia, the free encyclopedia
A product manager investigates, selects, and drives the development of products for an organization, performing the activities of product management.
Why Product Management is Everything | Inc.com
Many companies think they're doing product management, but they're not. Here's what it looks like, and why you need it.
On Product Management | Fortified with essential content ...
by John Mansour. A clever person once said that its product managements job to put the products people want to buy on the shelf, and product marketings job
Product Management - Quora
Product management is an important organizational role typically in a technology company. The product manager is often considered the CEO of the product and is
What is product management - SlideShare
This brainmates presentation seeks to answer the question "What is product management?" This presentation investigates this important strategic role and
Product Management | executive.berkeley.edu
Product Managers, Directors and Vice Presidents of Product Management. Project and Program Managers. Engineers looking to move into or interfacing with Product
Product Management Jobs on CareerBuilder.com
73149 available product management jobs found on Careerbuilder.com. View and apply to these listings, or browse for similar jobs in your area.