» » My $85,767 Copywriting Sales Blueprint

My $85,767 Copywriting Sales Blueprint

Section 1: Day 0: Introduction - Copy is Everything and Everywhere Lecture 1 07:29
  1. Introduction to selling copy as a service or in business situations - fundamentals are the same
  2. Copy is everywhere and all around us
  3. 40+ products launched with 7 (now 8) being 6-figure launches
  4. Experience writing copy and even outsourcing copy
  5. Copy is a must for your business
  6. Warning: Copy can be used to manipulate people so use with caution
  7. Our company mission is to to turn as many nine to fivers into six-figure marketers
  8. Commitment required before continuing!
Lecture 2 01:26
  1. #1 action step is to join the Facebook community
  2. Introduce yourself once you join
Lecture 3 02:31 Lecture 4 00:59
  1. Earnings proof from a launch for which I wrote the copy for the entire funnel
Lecture 5 00:54
  1. Earnings proof from a webinar for which I wrote the copy for
  2. Copy is not just for salespages but also for webinars, emails and many other parts of an online business
Lecture 6 01:15
  1. Personal 1-on-1 strategy session once you complete the course
  2. Complete the course and take action to get your bonus worth $125
Lecture 7 00:56
  1. Easy to follow structure taking you from novice to Copy Alchemist
  2. Introduction to copy
  3. Copy fundamentals
  4. Salespages & sales videos
  5. Webinars, email & JVs
Lecture 8 05:43
  1. Primary objective is to close sales that are win-win
  2. Copy is everywhere, in every situation and in every moment
  3. Business copy situations - email, webinars, sales scripts, team meetings & resumes
  4. Personal copy situations - trips, dates, girlfriend & wife, emails & yourself
Lecture 9 02:57
  1. Potential of copy is either freelancing, receiving a % or creating products
  2. You can profit from copy by creating it in the form of sales copy, sales videos, webinars, email or recruiting JVs
Lecture 10 03:18
  1. Follow a 3-step process for high-profit freelancing
  2. Find a $50k+ launch, contact & offer copy services for free!
  3. Once you do copy for one launch charging $2k+ is easy
Lecture 11 05:29
  1. A good product with high value will always make you more long-term
  2. High conversions don't always equal good copy and vice versa
  3. Bad products will lead to emotional consequences
Lecture 12 04:39
  1. You are always selling whether
  2. If you don't have a product you can freelance
  3. Everyone writes even if they're not a "writer"
  4. This course will help you become an expert
  5. Copy is essential to make good copywriter hiring decisions
Lecture 13 02:01
  1. Black Art Digital Strategies FB Group Join the group now!
  2. Cult of Copy Join the FB group (optional).
  3. No Product Message marketers or anyone that you know is selling products online and offer to do their copy for a salespage, an email, anything for free!
Section 2: Day 1 - $85,767 Copy Fundamentals (CCC Framework & CAT System) Lecture 14 01:14
  1. Step 1 - Copy modelling
  2. Step 2 - Soft fundamentals
  3. Step 3 - Hard fundamentals
  4. Step 4 - Copy templates
Lecture 15 02:46
  1. Find top Udemy courses and study their copy strategies
Lecture 16 02:54
  1. Find top JVZoo products and study their copy strategies
Lecture 17 05:32
  1. Doing the proper in-depth product & customer analysis
  2. The importance of empathy and an emotional connection
Lecture 18 05:39
  1. The Balkans story
  2. Warning: Secret tactics that can manipulate emotions
  3. Why most decisions are emotional
Lecture 19 02:48
  1. Attention. Interest. Decision. Action.
  2. Connection to Glen Gary Glen Ross movie
Lecture 20 02:56
  1. Don't focus on features
  2. Focus on benefits to your customer
  3. The corporate exception
Lecture 21 05:00
  1. How to quantify your copy to make a great impact
  2. The power of a "$118,237 launch"
  3. Resume exercise and how to quantify your resume
Lecture 22 01:40
  1. 3 types of proof - small personal proof, beta proof & borrowed proof
  2. How to get testimonials and where to include them on the salespage
Lecture 23 10:40
  1. Analysis of they psychology behind the $50,229 of proof
  2. Establishing credibility via proof
  3. Engaging the audience with proof
  4. What if you don't have any proof?
  5. 3 ways to obtain proof: small proof, beta proof & borrowed proof
  6. Leveraging proof for the main sales angle
  7. Crazy articles to "lead-in" with
Lecture 24 02:52
  1. 3-step system to implement - break down your process, group and create your dead simple system
  2. Simplifying the process and making everything doable
Lecture 25 02:35
  1. How to include pictures to increase conversions
Lecture 26 06:00
  1. Think Short. Think Click.
  2. #1 tenant of copy is that the goal of the current line is to get the reader to the next line and the goal of that line is to get the reader to the next line
Lecture 27 4 pages
  1. "Fill-in-the-Blank" template to easily write Udemy sales copy
Lecture 28 8 pages
  1. "Fill-in-the-Blank" template to easily write copy for JVZoo and other products
Lecture 29 05:14
  1. Leveraging proof in your headlines
  2. How to engage from the beginning
  3. Including 3-step simple systems
Lecture 30 01:21
  1. Attention - leading in with proof or questions
  2. How to demo the software if that's the main selling point
  3. Closing with a call to action
Lecture 31 02:12
  1. Where to include proof on the salespage
Lecture 32 03:53
  1. Software and Udemy are moving away from old-style salespages
  2. Understand your target market and gear your body copy towards it
Lecture 33 07:14
  1. Nice mockups and images drive sales
  2. People are more visual - show them
  3. Overview of mockup tools
Lecture 34 07:52
  1. Taking proof shots using PowerPoint, Jing or Snagit
Lecture 35 13:27
  1. Using real images
  2. Using stock images
  3. Mistakes that can cost you thousands of dollars
Lecture 36 03:04
  1. How to stack value to justify pricing
  2. Sometimes not apart of newer salespages such as Udemy salesletters
Lecture 37 03:20
  1. Icing on the cake that pushes buyers over the edge
  2. Examples - webinars, done-for-you templates and/or scripts
Lecture 38 03:20
  1. The 30-day money back guarantee versus the "I get behind this fully" money back guarantee
Lecture 39 11:18
  1. Daily scarcity drives sales thus the 4-day launch method
  2. Teach affiliates how to mail the scarcity angle
  3. Case study of Udemy courses
Lecture 40 01:18
  1. Determine Lead-In Angle Proof/story
  2. Plan Fill in the name, headlines and start thinking what images will make an impact
  3. Fill in the Specifics Finish the outline following the CAT System
Lecture 41 08:20
  1. How I fill in the outline and create copy for my courses
Quiz 1 3 questionsSection 3: Day 2A - Creating the $85,767 Salespages Lecture 42 01:12
  1. Step 1 - Leadpages.net
  2. Step 2 - HTML version
  3. Step 3 - Upsell pages
  4. Step 4 - Outsourcing copy
Lecture 43 04:05
  1. How to use Leadpages and their templates to create simple high-conversion salespages
Lecture 44 06:10
  1. How to use our Leadpages template to create a high-conversion template based on our framework
Lecture 45 01:05 Lecture 46

30 Minute Salespage - HTML Version

04:00 Lecture 47 04:24
  1. Using the same template for the upsell pages
  2. Differences between normal salespages and upsell pages
Lecture 48 07:31
  1. How to correctly outsource copy
  2. Thinking required otherwise copy will not turn out well
  3. In the end you are responsible as it's your copy
Lecture 49 Text
  1. The proven high-converting template to create your salespage
Lecture 50 01:06
  1. Input your copy into one of our templates before continuing
Section 4: Day 2B - 30-Minute Software & Udemy Sales Videos Lecture 51 01:12
  1. Sales scripts
  2. PowerPoint videos
  3. Camtasia videos
  4. Bonus discussions
Lecture 52 01:16
  1. Why I start my videos with proof
  2. How to engage with questions
  3. Don't go "boring" and remember ATTENTION
Lecture 53 03:23
  1. How to fill in the template
  2. Cutting words during the second and third iterations
Lecture 54 4 pages
  1. The "Fill-in-the-Blank" Sales Video Copy Template to create quick sales videos
Lecture 55 03:26
  1. Creating quick PowerPoint sales videos
  2. How to use animations
Lecture 56 Text
  1. The "Fill-in-the-Blank" Sales Video PowerPoint
  2. Just replace the text and start recording
Lecture 57 02:09
  1. How to record in Camtasia
  2. 720x1280 recording dimensions for Udemy
  3. Correct audio settings
Lecture 58 01:41
  1. Recommend to include a demo if your market is knowledgeable and needs it to make a buying decision
Lecture 59 05:42
  1. Choosing the right headset for the webinar
Lecture 60 03:07
  1. The best mic for recording
  2. How to use pop screens and mic stands
Lecture 61 00:43
  1. Sales Script Use the fill-in-the-blank template
  2. PowerPoint Input into PowerPoint
  3. Film Use the Camtasia free trial
Section 5: Day 3 - Copy is Everywhere (Webinars, JVs & Bonuses) Lecture 62 01:06
  1. Step 1 - JV Pages
  2. Step 2 - Networking
  3. Step 3 - Webinars
  4. Step 4 - Bonus
Lecture 63 07:27
  1. How to use copy to create JV pages
  2. Leading in with proof on your JV page
  3. How to structure your JV contest
Lecture 64 03:28
  1. Attention: Lead in with proof in a non-cocky way
  2. Interest: Give value and show them you'll make them money with launch
  3. Build an emotional connection
Lecture 65 05:16
  1. How to write copy when you structure your webinar presentation
  2. More of a focus on value with webinars
Lecture 66 03:23
  1. Case studies make the content real and replicable
  2. 4 steps to powerful case studies - concrete details, leaving no stone unturned, making the content step-by-step and showing live proof
Lecture 67 03:46
  1. Breaking down systems into step-by-step formulas anyone can follow
  2. Using live demos and walk throughs
  3. Have audience follow along
  4. 3-steps to "step-by-step" - complete presentation/instructions, separate out each step and group together for 4 to 7 steps
Lecture 68 01:00
  1. Select 1 Situation JV page, networking, webinars
  2. Apply Copy Create the page or webinar
  3. Minimum Action: Networking Reach out to 5 JVs
Section 6: Conclusion & Next Steps Lecture 69 03:19
  1. Congratulations
  2. Audio version of course
  3. SD card trick
Lecture 70 01:58
  1. Final action steps with course
Quiz 2 5 questions Lecture 71 01:41
  1. Secret discounts to products mentioned in the course
Lecture 72

Sources & References for Images Used

4 slides Full curriculum




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