Master Programmatic Advertising and Become a Digital Expert

Lecture 1

Become a Digital Media Expert: Why Now?

07:08Section 1: The Nitty Gritty: Fundamentals of Digital Advertising Lecture 2 06:01

Master the definition of digital advertising, how it differs from traditional media and industry trends.

Lecture 3 05:41

Master key industry terms to communicate like a programmatic pro.

Lecture 4 03:21

Master digital ad types: display, video, audio, social, mobile and search.

Lecture 5 03:07

Master the often misunderstood cookie: what it is, how it's used and its role in digital buying and selling.

Section 2: Play, Buy, Serve, Tag: Fundamentals of Media Buying and Selling Lecture 6 03:23

Master key players in the programmatic landscape: publishers, advertisers and agencies.

Lecture 7 07:56

Master the art of ad serving: types of servers, how they work, how they interact and how ads are served.

Lecture 8 03:19

Master the practice of tagging, a key piece of the programmatic puzzle.

Lecture 9 04:49

Master how buyers pay and how sellers accept payments: CPM, CPC, CPA, CPD.

Section 3: You've Changed: The Evolution of Digital Buying and Selling Lecture 10 02:40

Master ad networks: who they are, what they do and why they exist.

Lecture 11 07:47

Master relationships between ad networks, the chain of buying and selling, and implications of relationships among ad networks.

Lecture 12 03:59

Master the heart of programmatic advertising and real-time bidding - the advertising exchange.

Lecture 13 08:24

Master the heart of programmatic advertising and real-time bidding - the advertising exchange.

Lecture 14 04:59

Master real-time bidding auctions, how they work, how bidding is done, how bids are evaluated, how winners are declared and how ads are delivered.

Lecture 15 08:15

Master real-time bidding auctions, how they work, how bidding is done, how bids are evaluated, how winners are declared and how ads are delivered.

Lecture 16 10:54

Master the last of the programmatic players: demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

Full curriculum




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