OK, so we know tracking is extremely important, but a problem I commonly see is that advertisers don't have the necessary skills to implement the codes themselves and they will often use a developer who manages their website to do the job for them, however in my experience this isn't always a good idea
The reason this can often be a bad idea, is your web designer may have never added Adwords tracking before, and if this is the case, there is a change he could add it incorrectly, this is particularly true with call tracking which is a little more complex, also developers can be quite slow and expensive, so as a result this often means the advertiser (YOU) give up and decide not to bother adding tracking.
DON'T DO THIS!
I cant stress how important tracking is, it is the backbone of your campaign and without it you will be unable to make improvements to your campaign going forward.
now I am not suggesting your existing developer wont be able to do this, there is a good chance he can, but make sure to ask him before you give him the code to implement and also make sure you test the conversion tracking once it has been added.
To test your tracking simply click on one of your own ads and complete a conversion for example if the conversion is to fill in a form then after clicking your ad fill it in yourself and complete the conversion. Following this if the tracking is installed correctly you will see your conversion in Adwords.
For telephone tracking you can do the same (click your own ad) and if telephone tracking has been installed correctly you will see your number on your site change to a Goggle forwarding number.
So What if You Don't Have a Developer or Want a Cheaper Solution?
Well the good news is you can easily hire a Freelancer who can do this job for you and there are a number of benefits to this:
- They are often very cheap, you can easily get each conversion set up on your site for $20-$30 USD
- They are fast, a job like this will usually take 1-2 days
- You can find people with feedback form other employers who have done the exact job you need doing many times before, so you can be sure they know what they are doing.
To find a freelancer to do your job I recommend the following 2 sites:
https://www.elance.com
https://www.upwork.com
Simply visit one of the above sites and post your job, I recommend posting a fixed price job.
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