How to Promote Your Business with a Blog

Section 1: I Blog Therefore I am: Descartes 2.0 Lecture 1 08:50

Discover the tools and approach necessary to establish solid foundations for your blog.

Quiz 1

Finding a Blog Voice that Everyone Will Want to Listen To

2 questions Lecture 2 07:17

Learn my strategy for creating ongoing content ideas and put it into action.

Quiz 2

Planning Your Posts; The Surefire Way to Generate Blog Content

2 questions Lecture 3 07:19 Discover why consistency is just as important as content.
Quiz 3

Why Blogging for Business Depends on Frequency

1 questionSection 2: Honing Your Technique - Wax on - Wax Off Lecture 4 14:54 Learn 13 different blog post formats that you can use to deliver value to your audience.
Quiz 4

Giving Not Receiving: Why You Want to Deliver Value

2 questions Lecture 5 06:37

Find out how personaliation will lead to interaction and engagement. 

Quiz 5

Seven Ways to Personalise Your Blog

1 question Lecture 6 06:34

Find out how industry knowledge plays a role in building a successful blog. 

Quiz 6

How to Demonstrate Industry Knowledge

1 questionSection 3: - All Star Blogging - Money, Power, Respect Lecture 7 07:34

Discover the importance of visual imagery for your blog's success.

Quiz 7

How to Maximise Your Blog's Visual Impact

1 question Lecture 8 07:51 Learn how adding star quality will build the readership of your blog.
Quiz 8

How to Add Star Quality to Your Blog

2 questions Lecture 9 06:53

Discover how your blog can become a catalyst in people's lives.

Quiz 9

How to Connect with Your Readers: Motivate and Inspire Them

1 questionSection 4: TurboCharging - Hit The Nitro Button! Lecture 10 16:01

Detailed discussion of the practical tools necessary to build readership.

Quiz 10

Ten Tools for Building Your Blog Readership

2 questions Lecture 11 10:22

Connecting the dots - a full explanation of how and why blogging will turbo-charge your business.

Quiz 11

How Blogging Turbo-Charges Your Whole Business

2 questionsSection 5: Course Wrap Up Lecture 12 00:50

A thank you from the course instructor and details of how to contact him. 

Section 6: Additional Resources - Screencast videos Lecture 13 15:01

Tweet Adder 4 Tutorial - Features and Strategy by Mike Pitt. Mike Pitt, Founder & CEO of Marketing Fundamentals Ltd demonstrates how to use Tweet Adder V4, explains the approach to take and lists weekly tasks.

Four sections of Video:
1. Adding a Twitter account - set up 1:20
2. Features and settings - 2:50
3. Strategy and overall goals - 13:47

4. Weekly tasks breakdown - 14:30

Please note the registration codes used in this tutorial are no longer valid. Do not attempt to use them. Thanks.

Quiz 12

Tweet Adder 4 Tutorial - Features and Strategy

2 questions Lecture 14 10:47

This is a screencast tutorial during which I explain how I use Twitter features to foster engagement and develop relationships with potential leads and prospects. This tutorial focuses on:

1. Notifications 1:00

2. Lists 5:55

3. Favorites 8:21 ( Twitter spelling) - In the UK we would spell it Favourites.

Quiz 13

Twitter Daily Functions Overview

2 questions Lecture 15 08:25
  • This is a screencast tutorial during which I explain how I use Crowdbooster as a Social Media Analytics tool which helps me foster engagement and develop relationships with potential leads and prospects. This tutorial focuses on the following Crowdbooster features:
  • 1. Analyze Social Profile Data 0:19
  • 2. Publish new Tweets 4:10
  • 3. Engage with Influential Users 4:39
  • 4. Influential User - an example and a recommended approach 5:58
Quiz 14

Crowdbooster Tutorial - Social Media Analytics

1 question Lecture 16 09:20

Ten Successful Blog Post Ideas - In this lecture I cover suggestions 1 - 6.

Lecture 17 05:41

Ten Successful Blog Post Ideas - In this lecture I cover suggestions 7 - 10

Lecture 18 Text

Text summary of ideas covered in lectures 17 and 18.

Quiz 15

10 Successful Blog Post Ideas

2 questions Lecture 19 06:49

Twitter has removed API access for Tweet Adder leaving 330,000 customers looking for alternatives. In this screencast video lecture I outline a strategy to continue the services levels and management that Tweet Adder provided before it was banned.

Full curriculum




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